Spent the week in NY at the big NFT show, here are my big takeaways.--- Send in a voice message: https://podcasters.spotify.com/pod/show/miketrap/message

What does it mean to "tell the story" of your Web3 project?

Jun 9th, 2022 19m 1s

What does it really mean to put a story at the tip of the spear in creating a community around your Web3 project? How do you craft that story, in a way that will attract the right kinds of people, and get them to bring others like them on board

Apes are one thing... Should you launch a REAL crypto project with a "story?"

Jun 3rd, 2022 12m 15s

The power of stories to drive novelty crypto projects like Dogecoin and Bored Ape is pretty obvious. But how do you put that power to work for a more traditional commercial venture? What are the secrets to doing that in Web3, and what do they m

What’s different about building brands in Web3?

May 26th, 2022 9m 48s

Brands have always lived in the space between a product and a customer. What’s really changed in Web3? Two things, actually. And if you’re trying to build the community necessary to support a successful Web3 project, you really need to understa

START HERE: Why "Contagious Narrative?"

May 21st, 2022 11m 15s

I've been thinking a lot about the intersection of brand building, storytelling, community, and Web3. It's a space I'd like to explore in more detail, and that's what I plan to do here.For more on how I got here and where I plan to go, give th

How do I choose a positioning?

Nov 12th, 2019 3m 59s

Jwan sells a high quality herbal tea, and is debating whether to position it as an afternoon pick-me-up, or a niche brand that identifies its consumers as discerning tea drinkers. So what’s the right answer?--- Send in a voice message: http

Is it better to fly or train from Boston to New York?

Nov 6th, 2019 4m 1s

Omar asks, “You’re in New York a lot... is it better to fly, or take the train?” Easy one, Omar, on the math, and the art.--- Send in a voice message: https://anchor.fm/miketrap/message

What sets the pace of growth?

Nov 5th, 2019 3m 35s

Tom Huntington (@thuntin) asks... "I heard a B2B SaaS CFO say that keeping pace with growth was the hardest thing. I asked who set the pace and CFO responded, “the market.” For non-web sales biz, I don’t really buy this. Someone internal is

Should BDRs live in Sales, or Marketing?

May 7th, 2019 4m 4s

Whether you call the them Business Development Reps, Sales Development Reps, Inside Sales Reps, etc... Should the team responsible for outbound demand gen live in the marketing or the sales organization? --- Send in a voice message: https:/

What's the best way to cold call an executive?

Mar 25th, 2019 4m 18s

Jason from Boston asks, "How do corporate level execs prefer to be approached by young talent seeking opportunity? Are they flattered or annoyed? Do they prefer straight to the point requests, or being asked for advice?"--- Send in a voice

What's the difference between a VP of Marketing and a CMO?

Mar 20th, 2019 2m 14s

An anonymous listener asks, "What's the difference between a VP of Marketing and a CMO?" I get asked this a lot... the answer is important, and it's really one of orientation.--- Send in a voice message: https://anchor.fm/miketrap/message

Should VCs care about startup brand building from the start?

Mar 15th, 2019 4m 31s

Giuseppe Marzio asks, "Should VCs care whether their portfolio companies work on building a strong brand from the start?" I think so, and this one certainly does.--- Send in a voice message: https://anchor.fm/miketrap/message

How do you measure the ROI of inbound leads?

Mar 13th, 2019 5m 51s

Dave Melville of Bowdoin Group asks, "How do you measure marketing ROI outside of inbound leads?"--- Send in a voice message: https://anchor.fm/miketrap/message

What’s the buzziest buzzword in marketing these days?

Mar 11th, 2019 4m 21s

Jon Gilman (@jongilman) asks: "What’s the buzziest buzzword tossed around the marketing world these days that you’d like to eradicate from the english language?"--- Send in a voice message: https://anchor.fm/miketrap/message

What are the best branding hacks in the DTC space?

Mar 8th, 2019 5m 33s

Fellow VC Kirsten Barnett asks, “What are the most creative and effective branding hacks you’ve seen in the DTC product space?”--- Send in a voice message: https://anchor.fm/miketrap/message

When should startups invest in branding?

Mar 6th, 2019 3m 49s

“How much time should people spend on branding in earliest stages of startups? Feel like a lot of people focus on locking down domains, handles, names, logos - before product is made or proven. I’ve made this mistake too. When do you invest tha

What marketing tactic do startups waste money on?

Mar 4th, 2019 5m 13s

Boston entrepreneur Dan Sullivan asks, "What's a generally good marketing tactic startups fail at when they do it too early? Conversely, what's a tactic that works early on, but doesn't as you start to scale?"--- Send in a voice message: ht

What have you learned as a VC you wish you’d known as an operator?

Mar 1st, 2019 4m 5s

Having spent most of my life as an ad guy or entrepreneur, I switched over to the dark side about 2 years ago to become a General Partner in G20 Ventures. Fellow recovering operator and VC Gayatri Sarkar asked what I've learned that I wish I kn

Is it worth fighting a trademark dispute with a giant?

Feb 28th, 2019 3m 56s

Alex Cook (@aacook) asks: "I'm working on a bootstrapped startup https://nanagram.co . We help people send printed photos in the mail by text message or email, mostly to grandparents. I'm being pursued by one of the social media giants, claimin

What has cooking taught you about business?

Feb 27th, 2019 6m

Today's question comes from Jon Gilman (@jongilman) "I’ve noticed your love of cooking. What is it that you love about cooking and what, if anything, has cooking taught you about business?"--- Send in a voice message: https://anchor.fm/mike

How do I build brand awareness?

Feb 26th, 2019 4m 12s

Colin Greenhalgh (@3Greensie3) asks, "I’m trying to create brand awareness for a new business in Boston. Do you have a rule of thumb for # of tweets, posts, content creation, etc over the course of a week, month & year when marketing out of the

COMING SOON: Startup question? #AskTrap.

Feb 25th, 2019 1m 1s

I'm starting a new pod, just a simple, 5-10 minute snack each week, answering a question about brands, marketing, entrepreneurship, startup management or Venture Capital. Record your question on Anchor xx it just use the hashtag #AskTrap on Twi

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