Siege Media
Content and Conversation: SEO Tips from Siege MediaEpisodes
Episodes of Content and Conversation
Mark All
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Show Notes:00:00 - Introduction1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing2:47: Reports indicate higher success rate for those who invest more per asset3:24: What we're currently seeing in AI's impa
Show Notes:00:00 - Introduction01:15 - The SEO Job Market4:30 - Should we be scared of SGE and AI?08:00 - Changes in the SEO industry14:50 - What does the future look like?16:48 - Thoughts on SGE20:47 - Would you change anything about your care
Show Notes:00:00: Introduction01:53: Understanding why problems in SEO occur07:55: Being a T-shaped marketer09:10: Ross shares a recent client case study10:50: Tory shares a recent client case study13:28: Having critical conversations with clie
Show Notes:00:00: Introduction00:57: Lessons from BrightonSEO02:20: Strategies for Link Relevancy04:00: Lessons from Less Manual Link Building10:20: How Do Brand and EEAT Signals Impact Links15:45: Summing It All Up18:36: OutroShow Links:Follo
Show Notes:00:00: Introduction02:09: Intro to the sheet3:00: Keyword Research process4:50: Keyword Difficulty5:20: Relevancy Score6:30: Ranking Page URL9:27: Links11:45: Page Traffic and Traffic Value13:05: KOB Score15:00: SERP Features and Key
Show Notes:00:17: Above the fold best practices3:46: Siege Media’s sticky navigation case study6:47: The impact of font size on conversion rate10:46: The power of updating contentShow Links:Follow Drew on TwitterFollow Ross on TwitterSend Us an
Show Notes:00:30: BOFU benefits in SaaS00:55: Why “Best X” roundups are necessary2:45: BOFU content best practices5:41: How to counter legal ramifications7:21: The importance of updates9:01: Alternative and “vs” page strategies11:09: When landi
Show Notes:00:23: Does digital PR have enough value per link?4:35: How to execute link building effectively6:40: Breaking down the value of links by industry7:29: Off-brand digital PR — the “Principal—Agent” problem9:59: Deploying digital PR ca
Show Notes:00:08: Welcome, Bernard Huang, Co-founder of Clearscope00:35: E-E-A-T’s background and evolution4:00: Common E-E-A-T misapplications by SEOs13:21: The value of a simple photoshoot18:27: Modern SEO necessities vs. technical SEO27:32:
Show Notes:00:10: The core SEO changes at Google I/O2:14: Health and finance topics will not be affected (so far)3:08: Watermarking for generative content creators4:51: New layouts in Google SERP6:12: New impact on affiliate website7:43: Query
Show Notes:00:07: Welcome, Bernard Huang, Co-founder of Clearscope00:30: How to recession-proof content marketing5:05: Why exploring bottom-funnel topics are key7:32: Attributing content to revenue, lead generation11:57: Update content more14:4
Show Notes:00:08: Welcome, Chip Malt, CEO of Made In00:35: The details of Made In’s content strategy4:33: How do you quantify the worth of your assets?7:10: Why Chip pursued education and research first7:50: How long did it take to feel tractio
Show Notes:00:13: Welcome, Ryan Darani, SEO Consultant for DTC Health and Wellness brands1:36: How much content should you publish to be effective with SEO?2:59: Content freshness and its impact on rankings5:20: What’s the counterargument to Mo
Show Notes:00:08: Welcome, Jonathan Newar, CEO of Captain Experiences2:08: What’s the biggest fish you’ve ever caught?3:48: SEO’s role in the initial stages of Captain Experiences10:13: How Captain Experiences thinks through “Guide” pages12:50:
Show Notes:1:33: Currently, those that *don't* use AI report higher performance on average. That said, company usage has gone up 12% this year. 6:45: How AI is changing content optimization and SERPs over time. 16:00: The future of Google’s Hel
Show Notes:00:09: Welcome, Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital00:41: Breaking down Bing’s AI integration and Google’s AI announcement2:23: Lily’s take on the future of AI integration and SEO10:36: The com
Show Notes:00:07: Welcome, Derek Flazraich, CEO of Ness1:55: How Derek’s former company, Greatist was born3:33: How Greatist scaled to 50 million visitors per month6:02: Why establishing the correct tone for your audience is key13:18: Greatist’
Show Notes:1:52: What led you to step down as CEO of Animalz?9:12: Devin’s thoughts on the direction of content marketing at Animalz and the future of the industry14:57: How to not be confined by a “content marketing box” when implementing long
Show Notes:00:18: Welcome, Mike Yon, Founder of Clean Air Digital00:56: Mike’s experience in SEO M&A3:41: The current state of SEO M&A7:21: What does digital real estate look like today?11:19: Finding SEO acquisition targets — link value vs. ow
Show Notes:00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO1:42: How startups should think about SEO in a volatile environment3:31: Why startups should not do SEO7:17: Creating SEO ROI models for startups12:56: Why lin
Show Notes:00:07: Welcome, Gaetano DiNardi, Growth Advisor and Fractional VP1:24: The relationship between SEO and Growth Marketing2:05: How search can create demand4:30: Is inbound marketing still relevant?5:26: Determining the pace of content
Show Notes:00:10: Welcome, AJ Kohn, Founder, Blind Five Year Old00:42: The current threat to SEO5:33: What’s causing hesitation towards SEO?7:30: SEO measurement and A/B testing9:25: Data-informed vs. data-driven culture15:38: Potential solutio
Show Notes:00:12: Welcome, Ryan Farley, Co-Founder and CMO, LawnStarter00:40: Was SEO a primary focus for LawnStarter from the get-go?3:06: How LawnStarter developed an SEO foundation during Series A4:10: What SEO metrics key stakeholders care
Show Notes:00:10: Welcome, Kristan Bauer, Founder and SEO Consultant, Conifr00:41: Navigating low-percentage branded traffic7:32: The benefits of a localized site architecture9:37: Is duplicate content bad for real estate?13:39: AI-generated co
Show Notes:00:13: Welcome, Aleyda Solís, International SEO Consultant, Orainti1:06: E-commerce category pages best practices7:18: Companies that do category pages well (JB HI-FI)11:21: How to optimize product pages14:42: Why human-first content
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