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Michelle Gately
Content Etc.Episodes
Michelle Gately
Content Etc.
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Planning content that feels enjoyable to create and connects with your ideal audience? Yes, please! In this episode, I'm walking you through the process I use to plan out long-form and social content, including the questions you should be askin
Understanding your dream client or customer is one of the best ways to make all the content you create stand out from the crowd. And if you’ve already created products or you’re offering services, then you probably have an idea of the sort of p
Can you have a profitable business if you quit social media? My guest today, Astrid Bracke, explains why it's possible and reflects on more than a year of marketing without any social media. We also discuss why she moved her email list to Subst
There's something about social media that helps us relax a little. But blog posts and emails? It just starts feeling like you need to be a bit more 'professional'. Well, I don't think marketing needs to feel like that, so I'm sharing some simpl
In this episode, I'm sharing six small things that might help you if you're ever feeling a bit 'behind' in business or comparing your progress to other people. I wrote it as much for myself as you, but I really hope it helps. Before that, thoug
Hands up if you're sick of relying on social media for every sale. If your screen time is out of control and yet you feel like you're getting zero traction, then it's time to focus on building your evergreen marketing strategy. This week, I'm j
Launching every few months was the main source of revenue for Josephine Brooks. Until each launch started to feel harder, and bouncing back took longer and longer. Then Josephine hit complete business burnout. In part one of our chat, Josephine
Figuring out a price for your services sometimes feels like picking a number at random and hoping it works out. In fact, it fills me with fear – and I'm willing to be I'm not the only one. That's why I invited freelance mentor Susie Jackson to
Christmas is the biggest sales opportunity for product-based businesses, but that often means it can also feel like a stressful whirlwind. We want to avoid that and still make it a profitable season for your small business. In this episode, art
Welcome to a new season of Content Etc. In this episode, I'm explaining where I've been and the work I've been doing as a journalist outside Word By Word Storytelling. I'll also share the ways we can work together to improve your website conten
This year has been an exercise in patience and learning to work better with limited energy. Working with Jo Hooper from Get Wildly Free has been a huge part of this shift in my business. Jo is all about changing the world of work and helping pe
What if a sales page didn't have to feel like writing a dissertation? What if it didn't make you feel icky and weird? Copywriter Natalia Toborek from Storylign joins me to de-mystify the sales page. Plus, she'll explain how you can write one et
🎄 CHRISTMAS CONTENT SORTED🎄Prompts for product and service-based businesses to sleigh your festive sales on social media and in your emails. Unwrap your free prompts. Blogging consistently is one of the best ways to keep growing your website
🎄 CHRISTMAS CONTENT SORTED🎄Prompts for product and service-based businesses to sleigh your festive sales on social media and in your emails. Unwrap your free prompts. Blogging is a vital part of growing your visibility and website traffic thr
Christmas has come early at Content Etc because I want you to absolutely smash your festive season/Q4 sales targets this year. This episode is a quickie because you'll find all the prompts discussed (and more) when you download the ebook below.
"I've been neglecting my website SEO for a long time, any tips on where to get started? What to focus on first and what to proceed with after that?"Thank you for asking this question Lisa! This is the second in the SEO mini-series to de-mystify
You don't need to be a tech whiz or pay big bucks to sort out your SEO and rank on Google. In this mini-series, we'll dive into the simple ways you can sort your website SEO and keep growing traffic. ✨ REFRESH YOUR CONTENT ✨Are you feeling lost
Stuck on the hamster wheel of content creation? Feeling icky about what you 'should' be doing to sell? Over the constant hustle? Alex Okell was too after severe burnout forced her to re-evaluate how she approached everything in business. Alex c
Graphic design is an essential part of building a recognisable brand and sharing your business story in visual form. This week, brand designer Sarah Robertson from These Are The Days joins me to talk through the most important elements of visua
"What's the best way to plan your content - how far in advance? The reason I ask is I tend to map out a content plan in advance for the month ahead, but then week to week when I get to it sometimes I've changed my mind, or I'm in a different he
If I scrolled through your Instagram feed, looked at your website or glanced at your podcast episode titles would I know what you do? Content pillars are the secret to organised, purposeful and successful content. Everything you create to marke
You feel uncomfortable asking for the sale, so you don't really do it. And then you don't make sales. So you still feel uncomfortable and you avoid it even more. Sound familiar? If you're nodding along, then you need to listen to this episode.
At some point in your business, it might feel like no one is buying anything you're selling. In all honesty, I've felt like this throughout the year. It's not the time to give up, and it's certainly not the time to stop marketing. But, there ar
Investing in a custom website build is a HUGE step, one not many of us can take right at the start of our businesses. But Dominique Marshall joins me to explain how to add a little strategic zest to your DIY website template – because, yes, usi
In this episode, I'm re-sharing an interview and mini mentoring session I recorded with Emma from Weights & Wine late last year. I wanted to re-visit this chat because I'm sure you'll find it helpful and inspirational. Faced with HUGE changes d
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