This podcast reflects a two-day conference given by Emmanuel Faber, Danone's Co-Chief Operating Officer. This conference, "Our Decision Today, Our Impact Tomorrow" (5-6 May 2009), was a platform to address critical issues facing the development of the social business model, exploring the topics of Poverty Reduction, Resource Cultivation and the Drivers of Change.The conference was moderated by Frédéric Dalsace, Marketing Professor at HEC. There was also a Q&A with HEC students from the HEC programs.http://www.socialbusinessconference.org