Google search is more of a verb than a noun now. Did you Google that, did you Google this? Well, it's something so ubiquitous that it has become part of our everyday language, but do you know that the basic principle behind its workings is very

Then how does it make money ?

Aug 25th, 2022 9m 38s

Almost anything you do on Google is free and we know that they have swanky office and highly paid employees, besides massive multiple billion dollar profits. But then how do they end up making so much money? Let's dive into the wonderful busin

What are buyer persons and why are they important for your business

Aug 25th, 2022 10m 42s

Can you very specifically define who are you customers are ? what are their interests, typically what age they are , what kind of youtube videos they like, what kind of books they read and what kind of online communities they may be part of ?

Buyers Persona - What Is It and Why Is It Important In Digital Marketing?

Aug 25th, 2022 10m 42s

Getting our buyer personas right is the first step towards a successful digital marketing campaign. In this episode of Digital Marketing in Plain English, we try to understand what are buyer personas and how to create one for your marketing.

The types of Facebook ads and how to choose the right for to start !

Aug 18th, 2022 8m 16s

Facebook can get your message in front of billions of users. However, when you are about to start a campaign, it presents you with a myriad of options for the different ad types. For a newbie, how do you decide which one to use to get the max

SEO vs SEM - Explained In Plain English

Aug 18th, 2022 9m 59s

SEO & SEM - Both are used to increase visibility on search engines like Google and serve the same objective. Then, What is the difference, Which one should your business use and What the cost implications of each ?Lets answer these questio

Turn the table around with the breakup email

Dec 19th, 2021 1m 45s

Turn the table around with the breakup email Hi, this is kabir and welcome to my short, crisp, byte size actionable growth hacks to help you do better digital marketing. The breakup email, the last follow up email can be one of the most eff

Schedule your ads to optimize your ad spend

Dec 19th, 2021 1m 44s

There’s nothing more frustrating than paying for leads that have gone cold. So why do we run ads that drive leads at 3 AM when there’s no one there to call them back?Hi, this is kabir and welcome to my short, crisp, byte size actionable grow

Why are Linkedin ads so Expensive ?

Dec 2nd, 2021 8m 18s

Linkedin can be thought of as a huge structured database of resumes, so you can reach anyone there based their experience level, job title, company they are working in, industry they are working in, interest groups they are part of, their locat

Don't underplay your website !

Dec 2nd, 2021 6m 52s

A Website is not just a your place on the internet where users can read more information about you. When setup properly, it can give you valuable insights into user behavior on your so you can tweak your marketing decisions and sell more. So,

Understanding Google's SEO and why it is important for your business

Dec 2nd, 2021 9m 20s

With more than 5 billion searches a day, Can you imagine “How Much” business and branding your business can get if your website consistently showed up on the first page on the first position in the search results of a google query? So, is it ea

While you cannot live without Google, but have you ever paid any money to Google for it's services ? Then how does it make money

May 19th, 2021 5m 39s

Whether it's search, or mail or youTube or online office applications, you never pay for it and yet Google makes more than 100 billion dollars in revenue? What's more, much of the content you reach online is made possible through Google's techn

Google Ads or Facebook Ads, which to choose for your Ecommerce store ?

May 19th, 2021 6m 10s

Google and Facebook are both giants of the Digital advertising industry. You have an e-commerce store, have the money to run ads on either Facebook or Google, how do you choose which one will give you the best bang for the buck - Listen in an

There are many different types of Facebook ads, which one is the right one for YOU ?

May 19th, 2021 9m 28s

Ok, so you have decided to run Facebook ads, however, there are more than 10 different Facebook ads? How to know which one to use? To complicate further, different ads can be used at different times of the buyer's journey? Confused? Don't worry

What is content marketing ?

May 13th, 2021 7m 2s

If you have any interest in Digital marketing, you must have come across the term, 'Content Marketing" more often than not in the last couple of years. While an important part of Digital marketing, this is also one of the most misunderstood ter

Understanding - Click Through Rate or CTR

May 9th, 2021 7m 40s

CTR or click-through rate is an important metric for any of your digital ads. In this episode, I explain what it is, how it is calculated and what does it mean to have a low CTR, which is not a good sign.

Rate