theonlineco
Digital Marketing That Puts People First
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theonlineco
Digital Marketing That Puts People FirstEpisodes
theonlineco
Digital Marketing That Puts People First
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Episodes of Digital Marketing That Puts People First
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In this episode of "Digital Marketing That Puts People First", we are joined by Shaun Alexander - a seasoned sales and marketing executive. With over 15 years of experience in launching and growing digital media, technology, and entertainment v
In this episode, we chat with Andy Coffey, who heads digital efforts at the Mater Foundation. He's been in the digital world for almost 30 years, starting way back in 1994. Andy's career took him from entry-level jobs to high-ranking positions,
Episode Summary: In this episode, we delve into the dynamic world of Hope Media, tracing its journey from the Christian Broadcasting Association's establishment in 1953 to its current status as a leading player in Australia's media landscape.
Episode Summary: In this Episode, we are joined by Mike Jeffrey. Mike is an experienced professional who blends community service and innovative tech solutions. Formerly leading marketing, communications, and fundraising at Wesley Mission Qld
Episode Summary: In this episode, we are joined by Vicki Fletcher. Vicki serves as the Global Content and Creative leader for Flight Centre and boasts a wealth of experience as a content marketer adept at navigating ever-changing markets. As
Episode Summary: In this episode, we focus on marketing expert Audrey Barucchi. Audrey's journey in the world of marketing is nothing short of inspiring, and her contributions throughout her career have been truly transformative. Audrey's ex
Episode Summary: Are you aware of the ‘Marketing Funnel’? This episode of Digital Marketing That Puts People First explores the process of bringing potential customers down the funnel and making a sale. Are you best utilising the Marketing Fu
As we step into 2023, we believe that this is a great time to start looking at or start updating your keyword strategy. And keyword strategy is exactly the focus of this episode. Are you being strategic in your approach to your keywords?
The end of the year is upon us, and soon it’ll be 2023. As the year wraps up, it’s a good time to reflect on what 2022 has been for you and your business and what next year could look like. Christmas is around the corner, and there is no better
SEO is an essential component of digital marketing, helping your clients find you in search engines like Google and Bing. At first, SEO can seem overwhelming, and we often find that our clients who have tried to use SEO in the past, have found
All digital marketing needs a plan, and the best strategy is specific to your business. Unfortunately, we often hear of businesses who want to follow a marketing plan because another company found it successful. While this can be an excellent s
We often see digital marketing that just doesn’t work. They have the right idea, investing in Facebook Ads or utilising SEO, but it just falls short. In this episode of Digital Marketing that Puts People First, we talk about an effective digita
Have you ever tried marketing to “get some leads?” And did it perhaps not work out so well? One of the most common reasons for this is because your marketing didn’t resonate with actual humans. So don’t go looking for “leads”, go looking for “p
Have you ever considered running your own Facebooks ads? Maybe you’ve already given it a shot and thought that they weren't very successful, or perhaps they are performing well and you’re wondering if they could be doing better? In this epi
How do you truly know who your competitors are and whether or not they’re out performing you? In this episode of Digital Marketing That Puts People First we ask you the question ‘Are your competitors beating you?’ And what we mean by that is
Do you know if your website actually gets you any business? In this episode of Digital Marketing That Puts People First we ask you the question ‘Is your website telling people to bugger off?’ And by that we mean, is it clear to visitors to
Have you ever thought of SEO as a bit of a mystery? Have you ever wanted to know which SEO tasks you should be doing? In this episode, we talk about the hugely important and mysterious topic that is SEO. SEO stands for Search Engine Optimisat
Ever made a mistake running Google Ads? Wish you knew how to avoid making those mistakes?We've been running Google Ads for clients for well over a decade now and so it's pretty safe to say we know what makes for a successful campaign. In today
What’s the fuss about Google Ads? In true marketing fashion, we did a whole stack of keyword research to answer the internet’s top seven most Googled questions about Google Ads. At TheOnlineCo, we've been running Google Ads for clients for abo
When we embarked on launching a podcast, we had no idea just how diverse and fascinating the stories of our interview guests would be – or how much wisdom we would glean from them!In this episode, the finale for Season 1 of the podcast, James
If you’ve ever had that little voice in your head saying, ‘I can’t’, Jodie Bruce-Clarke and Anastasia Adams are here to tell you, ‘You can!’ They’re the two women behind the business ‘Rise Women’ – a confidence coaching agency built around a
Rebranded and Reborn: Zedu, the Training Co that Faced Down its Giants & Rose from the Ashes - Ep 21
If there was ever a podcast episode that resembled War and Peace, this one has got to be it. For the ultrasound training company Zedu, there were a few years where it seemed like everything was against them. They faced detractors in the medi
In the early 2000s, as day spas and health retreats were exploding in popularity, Vanessa Main was at the forefront – living a glamorous yet high-pressured, jet setting life, setting up day spas in hotels around the world. These days, she’s ba
Phil Thompson has had two career paths that couldn’t be more different: Circus Performing, and Financial Planning! He's the owner of a company called Skye Wealth, specialising in life insurance. You’ll hear why he made such a radical career ch
When Sally Irwin moved to Berlin with her husband’s diplomacy work, she had no idea how much it would change her life. There, she came face to face with modern day slavery and the sex trafficking trade, working as a volunteer to help enslaved,
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