This episode is a love letter to New York (see Jerry Seinfeld's New York Times article if you don't know what we're talking about), but we're also talking about the creative ways people are choosing to live their lives in COVID times. Plus, w

#55: How do you build and maintain your network when you can't do it in person?... Plus how can I monetize my unique skill site as a supplemental revenue stream?

Aug 28th, 2020 25m 52s

COVID-19 has fundamentally changed traditional networking. How do you keep up with and create new connections for potential business partnerships when you can't go to events, panel discussions, coffee meetings, etc. in person? We talk about new

#54: How should I use Instagram Reels for my business?... Plus, how do I make sure people come to my virtual fundraiser event for my non-profit?

Aug 20th, 2020 30m 58s

Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med. Instagram Reels is here and while it's certainly not groundbreaking (we see you, TikTok), get familiar—because you should definit

#53: Where should I build and cultivate an online community for my business?

Aug 13th, 2020 30m 40s

Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on each episode weekly. "Community" has been the buzz word of choice in the digital marketing world for the last few years. On this episode we're answeri

#52: How @lovestoriestv grew their Instagram monthly video views from 50K to 3.5M+

Aug 6th, 2020 41m 22s

Editor's Note: This episode was recorded before Instagram released Reels. You *know* we'll have a deep analysis on this coming up in the next episode, so make sure you subscribe! If you're still searching for a good reason to invest time in fig

#77: Can I have my bachelorette party after my wedding? Featuring soonlywed and co-founder of Birdy Grey, Grace Lee

Jul 24th, 2020 38m 53s

Stressing about wedding planning? This week we sat down with soonlywed and co-founder of Birdy Grey, Grace Lee! We discussed questions, like: Should I do a bridesmaid proposal? Is it weird to design my own engagement ring? When is too early t

#51: What social platforms are sparking the most joy in quarantine?

May 15th, 2020 43m 50s

We're all trying to figure out life in quarantine and for better or worse, we're technology-dependent more than ever right now. Rachel and Juliette discuss what they've been most and least excited about while scrolling, liking and commenting th

#50: How are influencers changing their content strategies in COVID-19 times?

May 1st, 2020 32m 54s

Rachel and Juliette are sharing some of the strategic changes they're noticing in the influencer world as content creators adapt to quarantine times. How are categories like fashion, beauty and travel being impacted? Do you follow everyone we t

#49: What social metrics should I be focusing on during COVID-19? Featuring Thomas Rankin, CEO & Co-Founder of Dash Hudson (@dashhudson)

Apr 10th, 2020 37m 26s

On this episode, we're talking with second-time guest (!) Thomas Rankin (@thxxmxxs), co-founder and CEO of Dash Hudson (@dashhudson), the visual marketing platform that provides a one-stop solution to predict performance, distribute, measure an

#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Founder & CEO of MikMak (@mikmaktv)

Apr 10th, 2020 37m 11s

Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences

#47: Mollie Chen (@molliechen) , Brand Consultant, Angel Investor and Advisor

Feb 7th, 2020 46m 18s

The inimitable branding genius Mollie Chen (@molliechen) is *finally* on the pod! She shares her career journey from being a magazine assistant editor to co-founding Birchbox to angel investing, advising, brand consulting and everything in betw

#46: How do I make a marketing strategy for a new vertical I'm launching within my business?

Jan 31st, 2020 37m 25s

We are anonymously answering an assessment for an actual brand marketing job candidate! A women's personal care brand is launching a new vertical and we give our advice on our go-to-market strategy and how we'd spend the $100,000 budget. Plus w

#45: Hallie Gould (@gouldhallie), Senior Editor at Byrdie

Jan 17th, 2020 38m 58s

We’re so excited to have Hallie Gould (@gouldhallie), Senior Editor at Byrdie (@byrdiebeauty), on the pod this week! She’s sharing her career journey in fashion and beauty editorial in the age of Instagram, plus we do an Instagram audit deep di

#44: Isadora Sales (@isadoruh), Social at Everlane

Jan 5th, 2020 52m 11s

We're psyched for our guest of the pod this week: Isadora Sales who does social at everyone's favorite cool kid brand, Everlane! We dig into the nitty gritty of Everlane's best-in-class social strategy, plus we do an Instagram audit of New York

#43: Are brands now sponsoring your DMs? Plus... Away's interesting choice to internally communicate via public Slack channels.

Dec 13th, 2019 40m 40s

Lots to discuss on this week's episode, including: Are brands starting to slide into your DMs with #ads? In the midst of the @away controversy, we have thoughts on their deliberate choice to publicly communicate within the company via Slack ch

#42: How do I get an influencer to respond to my offer to give them a free product or service?

Dec 10th, 2019 40m 46s

We're answering a question from a wedding filmmaker who's asking: What advice do you have for getting a response from influencers? They're looking to offer a free wedding video package to engaged influencers in exchange for exposure, and have t

#41: How do I plan and execute a successful social media takeover?

Nov 21st, 2019 30m 18s

We're answering a question from a listener who's asking for tips on making the most of an Instagram takeover with a partner. We discuss the history of social media takeovers and the different types of takeovers (including swaps that help both a

#40: How do I effectively manage my Instagram DM inbox?

Nov 8th, 2019 31m 12s

We have a GREAT phone-a-friend question this week from a digital director at a marketing agency that connects brands and influencers. Our caller wants to know: how do I effectively organize and manage Instagram DMs for my team of 20 people who

#39: Everything we learned at Dash Hudson's Savvy: Visual Marketing Summit!

Oct 18th, 2019 32m 42s

We had the pleasure of hosting our favorite social media tool Dash Hudson's first-ever Savvy: Visual Marketing Summit this month in New York City! If you're longtime listeners, you know we had their CEO Thomas Rankin on the pod on episode #31,

#38: Are no-frills standalone accounts the new way to shop on Instagram?

Oct 11th, 2019 28m 48s

This week we do an Instagram audit for @boardandtableco, a cheeseboard building business (yes, that's a thing, and yes you need it for your next event). Plus we go deep on a new trend we're seeing on Instagram: standalone accounts for shopping

#37: When being Insta-famous goes wrong (aka the story of Caroline Calloway)

Sep 17th, 2019 36m 58s

We answer a question from a listener who transition from corporate marketing to freelance social media, including how to position herself and make herself stand out to companies. Plus we're deconstructing the brief history of Instagram influenc

#36: WTF is TikTok?... Plus, should babies be on social media?

Sep 12th, 2019 32m 34s

Rachel had a baby and he is the CUTEST! But will she share him on social media?! We discuss why or why not parents share their babies on social media. Plus we're talking about TikTok (formerly Musical.ly)—aka the social media video app that eve

#35: Instagram likes are disappearing! What does that mean for my business? Plus, Taylor Juarez of Ladybird Studios shares sales and marketing tactics for every small business owner

Jul 2nd, 2019 1h 5m

We're back from a long winter's nap with a deep dive into the YouTube scandal that went mainstream earlier this spring — oh yeah, we're talking about the BFF breakup over gummy vitamins between Tati Westbrook aka @glamlifeguru and @jamescharles

#34: How do I develop a voice for a user-generated content platform?

Jan 26th, 2019 34m 56s

We're answering a question from a listener who's recently been tasked with developing the brand voice for a large travel reviews site. How do you take it from a mostly user-generated content platform to one that has a more defined point of view

#34: How do I deal with declining post engagement as my followers grow? Featuring @molliechen from @hungryroot!

Jan 18th, 2019 32m 54s

We are SO excited to FINALLY be sitting down with our very dear friend, Birchbox co-founder, and VP of Brand and Customer Experience at Hungryroot: *the* @molliechen! This week's question comes from a listener who manages the Instagram account