In our last episode this year, Elevate Search celebrates Halloween by bringing your SEO Horror stories to life! We explore: Dreaded subdomain cannibalisation The gruesome consequences of misunderstood SEO Chilling site migrations

Building local SEO into your wider strategy with BrightLocal

Oct 15th, 2019 11m 50s

This month we're talking to Myles Anderson, the CEO of BrightLocal, to discuss the importance of incorporating local SEO into your wider strategy. We explore: What is local SEO The biggest challenges for local SEO How local SEO fits into your

Build Your Black Friday Strategy

Sep 4th, 2019 10m 40s

Sophie Moule, Pi's Head of Marketing and former Search Marketing Manager at Clarks, join's us on this month's podcast to discuss what it takes to build a successful Black Friday Marketing Strategy. We explore: - The growth of Black Friday on

SEO agency v. in-house marketing: is the grass greener?

Aug 14th, 2019 13m 37s

Josh Whiten, a Digital Marketing Consultant, join's us on the podcast to discuss what he’s learnt throughout his marketing career working for both agencies and in-house. We explore: Which side utilises data sets more How SEO is used in an age

5 big SEO myths busted with John Brasington

Jul 3rd, 2019 12m 13s

This month we talk to our very own head of search, John Brasington - he'll be busting some of the most prevalent SEO myths out there. - Is it really ok to use a 302? - Common misconceptions surrounding algorithm updates - Can you optimise for a

Tackling SEO cannibalisation with British Vogue

Jun 6th, 2019 13m 21s

This month we spoke to Alyson Lowe, from British Vogue about how she uses search data to build an extremely well organise SEO strategy. - The growing importance of SEO for online publishers - The challenge of internal cannibalisation - British

Exploring the trend of disruptor banks in search

May 7th, 2019 10m 35s

As disruptor banks have grown in search by 32% from Jan 2016 to Jan 2019, this month we discuss how fintech and disruptor banks are changing our banking habits online. We explore: - The success of challenger banks in search - How disruptive the

Luxury retail SEO strategies with Alina Ghost

Apr 4th, 2019 13m 22s

As its BrightonSEO this month we’re talking to an SEO expert - Alina Ghost. Alina works for luxury homeware retailer Amara, which has been operating digitally since 2005. So, Amara was one of the ‘First to market’ online in UK homeware. Alina g

Moral marketing with search and social data

Mar 12th, 2019 11m 11s

In this month’s episode we’re discussing the rise of legislative brands, and how they can use search intelligence and social insights to inform their conscious campaigns. We're also joined by Gemma Joyce from Brandwatch sharing her expertise on

The power of price data and search with Weldon Whitener

Feb 5th, 2019 10m 23s

This month, special guest Weldon Whitener, ex-Head of Pricing at Amazon, joins us to discuss the intelligence gap between visibility and price when trying to improve conversion rates in a competitive online space. We explore: - How pricing stra

Sustainability, an emerging trend in retail

Jan 7th, 2019 17m 25s

Sustainability is permeating public consciousness, with increased media coverage and worrying climate change reports bringing our impact on the environment to the forefront of our minds. This increase in interest is reflected in search. In this

Talking voice search SEO with Jon Earnshaw

Dec 4th, 2018 13m 46s

In our first ever Elevate Search podcast, we’ll be discussing the opportunity in voice search with our CTO Jon Earnshaw. Using new research from the University of Hertfordshire, we’ll explore: - The types of audiences already using it - The fut

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