Engaging Perspectives
Evolving Engineering and Construction BrandsEpisodes
Episodes of Evolving Engineering and Construction Brands
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Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company. Patrick considers how reading Coatings Un
Adrian shares how he grew up in poverty and construction changed his life, leading him to create the camp to inspire and educate young people about the industry.Matthew and Adrian discuss the importance of reaching young people early to genera
Matthew and Hugh discuss the challenges of the construction labor shortage. They talk about demographics and how attracting people to construction alone won't solve the problem; technological innovations are needed. Hugh discusses the impact
Matthew and Anna explore water scarcity challenges and sustainable communication strategies.They discuss shifting attitudes toward water conservation and the "One Water" approach emphasizing collaboration.Anna dives into adapting communicatio
Matthew and Dane delve into the challenges and solutions for attracting and retaining technical talent in sectors like oil and gas, renewables, and more. Dane discusses HUDDL3 Group's innovative software, Smart Search, which streamlines talen
In this episode, Matthew discusses three trends that prompted him to transition from BD to Marketing.He covers:The three trendsPeople spend time onlinePeople perform their own researchPeople make decisions on their timelineTheir applica
Josh discusses his experience helping companies communicate and present themselves to clients in the AEC industry, including differentiation, active listening, and storytelling in winning jobs and building client relationships. Matthew and Jo
Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company. Patrick considers how reading Coatings Un
How Hiedi’s experience in publishing sales, owning several businesses, and everything in between has set her up for success in a hybrid marketing / BD role.Why building an authentic personal brand is key to building meaningful and long-lasting
Jon’s most significant football moment followed immediately by COVIDHow the Water/Wastewater industry requires a different style of communicationHow choosing Skiing over a Dog Sled ride led to enormous extra work scope, Jon running his first
How Eva’s background in speechwriting for Dave Ramsey has paved the way to launching her own business. Why you are never too good to practice, practice, practice. Learn what Eva believes is key to launching a successful podcast. As a techni
The challenges of building an industry brand as well as a corporate brand at the same time The importance of speaking to all of your customer bases and prioritizing internal communications Why your brand needs congruency and integrity no matt
What Leisha's favorite brand says about herWhy/how she started her career at Siemens and in EnergyA story of cross-over brandsWorking for the best drew Leisha to Johnson ControlsA journey home and to KiewitStanding up marketing and propos
Doa, the Deputy General Manager for engineering for both the Las Vegas Valley Water District and the Southern Nevada Water Authority, has been with the organization since 2000.She oversees all major construction and capital program projects, a
The Art of Podcasting and Embracing Technology w/ Founder and Host of Wicked Energy, Justin Gauthier
Matthew and Justin discuss the importance of committing to things and being present in the moment, especially regarding family. They talk about how marketing strategies are constantly evolving, especially with the rise of digital media like p
Matthew and Misty discuss her engineering, sales, and marketing background and how that helps her translate highly technical knowledge to her customers.Misty shares how testing and proving your marketing methods will help you find your organiz
Matthew shares his definition of leadership and the key metric to track if you’re a good leader.Learn how Matthew helps people understand their career motivations and how they can achieve those goals while staying accountable. Matthew shares
Aidan talks about lessons learned from building a brand on LinkedIn early on and how he has expanded his network and career opportunities.Matthew and Aidan discuss how engineering and construction companies can better market and promote their
Matt shares how Engaging Perspectives measures ROI, online and offline, over a year, with brands, large and small.Matt and Hiedi discuss how you may drive people away from your content.Matt highlights how to go deeper with content, challenge
How Travis’ deep interest in water and media converged with his launch of Waterloop.Why you need to narrow in and understand your audience base before developing your content.How being an early adopter of social media tools helped Travis buil
Jon explains how a series of simple moments matter to the people we serve.He shares how “showtime moments” are unavoidable and offers tips to be prepared to react and adapt when improvising on stage.Jon shares the value of constantly question
Diane underscores the value of self-advocating within your organization to better serve your peers, and ultimately your clients She shares the importance of using technology to form new, authentic relationships in this digital age and why yo
The challenges of building an industry brand as well as a corporate brand at the same timeThe importance of speaking to all of your customer bases and prioritizing internal communicationsWhy your brand needs congruency and integrity no matter
How Tom got into the renewables industry and his success with EDP Renewables.How his long-time mentor’s legacy inspired his book-writing journey and sparked his passion for growing the industry.Why the renewables industry needs you, especiall
Why Leisha’s passion for organization and process helps keep EP and our customers organized and on track Why process is not synonymous with administration How effective procedures and structure can create an efficient and streamlined hybrid
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