In this episode, we explore Umberto Eco's argument that semiotics offers a powerful explanation for how culture shapes perception. We see color, it seems, naturally and automatically. You look, you recognize, and that's the end of it. We assum

Why We Read Reading Images: The Grammar of Visual Design

Aug 18th, 2020 23m 30s

We bring you another installment in the "Why We Read" series. Did you know that researchers estimate we are exposed to as many as 5,000 advertisements a day? They are talking to us, not just about products and brands and sales, but about the

Why We Read "Avoiding Bad Faith in Visual Representation."

Jul 15th, 2020 23m 12s

In this installment of Why We Read, we focus on Borgersen and Schroeder's (2002) essay, Ethical Issues of Global Marketing: Avoiding Bad Faith in Visual Representation. What is bad faith? Why is it bad for you and other people around you? How

Why We Read: "A Cultural Approach to Communication" by James Carey

Jul 4th, 2020 21m 44s

In this inaugural episode of the "Why We Read" series, we focus on James Carey's argument for a "cultural approach to communication." What does he mean when he says communication isn't about information, it's about ritual? What was so importan

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