All businesses can experience ups and downs, and what we have to do to pull out of a slump and turn stats around can feel unnatural. In this brief GFB Appetizer John Lavenia talks about the importance of advancing promotional efforts in lean ti

GFB Interview with Igor Kheifets

Jul 28th, 2016 43m 5s

In this episode of the Good for Business Podcast, John Lavenia talks with “The Solo Ad Guy” Igor Kheifets about his evolution as a successful online business owner and some of the things he’s learned along the way. Here you’ll find insightful t

GFB Appetizer: Publicity Now, Results Forever

Jul 14th, 2016 9m 33s

The best time to start publishing content and building your online empire is... yesterday or earlier! In this brief episode John Lavenia reveals an indispensable tool for business owners and entrepreneurs who want to streamline the process of c

GFB Appetizer: Before You Launch

Jul 6th, 2016 9m 29s

In this brief episode John explains how a very successful entrepreneur found out exactly what his potential customers wanted before he ever opened the doors to his business, and how a few months of preparation set him far beyond his competition

How To Not Make Your Customers Beat Their Head Against The Keyboard

Jul 6th, 2016 22m 14s

Description: In this episode, Tony Rush talks about your company website, a common experience we all have with bad web design and 5 quick tips you can use to make it much more profitable!

GFB Appetizer: Describing the Unreasonable

Jun 29th, 2016 21m 30s

This brief episode was taken from a live conference call with members of John & Tony's private coaching group. Tony introduces a question as asked by one student: "What's the difference between being unreasonable and irresponsible?" John offers

GFB How Accessible Should I Be?

Jun 24th, 2016 46m 23s

There’s a balance between attempting to be “all things to all people” and being someone who works in solitude, never directly communicating with your customers or audience. In this episode Tony and John explore the pros and cons of being readil

GFB Four-Letter Word

Jun 18th, 2016 51m 38s

John reveals one of his favorite four-letter words, and how a person’s success will grow in proportion to their affinity for the word’s true meaning. The word is “SELL”, and regardless of a widespread derogatory misconception about what sales a

GFB Productivity & Timelines

Jun 10th, 2016 1h 24m

Wouldn’t it be great if you could speed up time and see the rewards of your efforts sooner? Well, short of having magical powers (only Disney princesses have those) you can take deliberate steps to “compress” time and get a lot more done than t

GFB Video Sales and Marketing

Jun 2nd, 2016 52m 6s

Throughout our years in sales and marketing we have become big proponents of video sales letters (VSL’s), video broadcasting and video marketing in general. The implementation of these have been transformational in our businesses. In this episo

GFB Educational Marketing

May 26th, 2016 42m 42s

In this episode of Good for Business John Lavenia describes how you can use an “educational” approach to bring in leads and customers. This is a brilliant way to build a massive list whose first impression of you will be that you are a bringer

GFB Ways To Monetize Your List

May 19th, 2016 54m 26s

What do you do when most of your leads say “no” to your primary offer? This is a question that every list-building marketer will certainly have, and one that smart marketers will answer. Whether you’re in business for yourself as a company owne

GFB Appetizer: Certainty

May 17th, 2016 9m 28s

John Lavenia offers insight on a passage from the classic success book by Wallace D Wattles... The Science of Getting Rich. What does Wattles mean by thinking and acting in "the Certain Way?" And is there a clear path for the modern entrepreneu

GFB No Apologies

May 13th, 2016 58m 34s

Tony and John discuss how to recognize your relative value in the marketplace, positioning yourself and your company as a worthy source of value to your ideal client or customer. Knowing that you provide a useful product or service, and that th

GFB Tips for Solopreneurs with Bill Broaddus

May 6th, 2016 1h 12m

There is a lot to think about when you're in business for yourself (and by yourself). For the "solopreneur", a few well-planned provisions can save you a world of frustration later. In this episode, John & Tony bring out Business Labs manager e

[SHORT] GFB Appetizer: Realistic? No thanks!

May 3rd, 2016 6m 3s

In this episode of the Good For Business "Appetizer" series, Tony discusses "The R Word" and how it affects our ability to go after the big goals.

GFB Gadgets and Tools

Apr 22nd, 2016 1h 12m

Tony and John talk about some of the most important tools, platforms and gadgets they use in their businesses. After years of experimenting with the endless variety of such things, these are their recommendations that no marketer should be with

GFB Qualities of Genius

Apr 14th, 2016 1h 34m

People have often assumed that geniuses are born that way... but clinical psychologist Dr. Alfred Barrios published an article in 1980 that suggests the exact opposite, enumerating 24 common characteristics of people that society has recognized

GFB Success Streamlined with Shannon

Apr 8th, 2016 47m 39s

In this episode you'll get cutting-edge online marketing tips from the person John calls his “secret weapon”. (His wife and online marketing phenom Shannon Lavenia) Tony, John and Shannon discuss how to create a strategic plan for your business

GFB Do the Work

Apr 3rd, 2016 47m 13s

This impromptu GFB episode - the first ever recorded with John & Tony in the same room - sheds light on a strategy that successful entrepreneurs of every business type can use to gain a huge following and marketplace recognition. Simply becomin

GFB Discernment - To Accept or Reject

Mar 30th, 2016 58m 9s

The reality of marketplace influence is not always based on reality itself. In fact, quite often the opposite is true… In a world where endless information (and mis-information) is available at our fingertips, it’s vitally important to hone you

GFB The Creation of Influence

Mar 24th, 2016 1h 8m

Have you wondered why some people have much more influence with their audience than the average marketer or communicator? In this episode John & Tony take you on a crash course to creating influence in your marketplace using a variety of method

GFB Milquetoast and Marketing Don't Mix

Mar 17th, 2016 54m 58s

Tony gets ruffled when he witnesses a "marketing mastermind" that was devoid of creativity, boldness and other qualities that are attributed to a true masterminding environment. The conversation that follows builds a strong case for being bold

GFB Tony Interrogates John

Mar 10th, 2016 1h 2m

Prepare for a behind the scenes look at John Lavenia's personal evolution from a troubled youth into a multi-million dollar producer in the sales and marketing fields. This impromptu conversation is loaded with John's thoughts on life, achievem

GFB Self Assessment

Mar 4th, 2016 43m 52s

Tony Rush relates a story about a famous actor who dramatically overestimates his competence in an unrelated activity. It brings to mind the value of honest self assessment, the lack of which stumps many entrepreneurs in their attempt to grow t