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Targeting helps to - Allocate resources (both financial, staff and assets)Align the product marketing team with a succinct messageLeads to identifying our product positioning built off of perceptions and associations of consumersDef
As a marketer, there’s no reason not to do research. It not only makes your job easier, but you can report to and brief those higher up with confidence. What you’re saying is backed up by accurate primary and secondary data.Don’t know where to
We're back with another remote podcast and answering some of our listeners questions. In this episode, we look at how COVID-19 is changing the marketing and advertising landscape, if at all. What is effective content during this time? Is it mor
The world has had some week.We wanted to keep it as 'normal' as possible, whatever that means.We touched on what we think some companies can do right now. We also threw some jokes in and some lighthearted fun at the end.Some tech issues we n
Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or s
Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or s
We’re doing things a bit different in 2020.Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.So, in 2020, we’ll be giving you a, sort of, insight into a round t
We’re doing things a bit different in 2020.Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.So, in 2020, we’ll be giving you a, sort of, insight into a round
We’re doing things a bit different in 2020.Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.So, in 2020, we’ll be giving you a, sort of, insight into a round t
Welcome to the haarper. podcast.We’re doing things a bit different in 2020.Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.So, in 2020, we’ll be giving you
Dan, Nick and Jarahad recap the year that was 2019, and speak about what we're looking forward to in what will be a big 2020. A massive thank you to all of our listeners who tuned in throughout 2019! Keep sending in your suggestions of what you
Two podcasts in two days! In this episode we discuss Instagram removing influencers’ branded posts that advertise vapes, tobacco, and weapons, Spotify prototyping a new way to see what friends have been listening to, called “Tastebuds,” and we
After a longer than anticipated break, Dan, Nick, Jarahad AND Kristen are back in an anger-fuelled podcast. Mainly about the latest Hyundai ad (https://twitter.com/LaurenGasser/status/1206633173297385473). Is it possibly the worst ad of 2019? W
It's that time of year when Spotify releases their individual user wrap up of the year. We chat through that and the ponder the amount of data necessary to produce these kind of summaries. Jarahad and Nick share some of their stats (Dan doesn't
After a few takes, we were finally able to hit record on Episode 21. In this episode, Dan, Nick, Jarahad AND Kristen talk Black Friday (week) sales, feedback from the Audi ad we spoke about in Episode 20, the new Maccas ad (http://bit.ly/2YbUq1
Is Black Friday still what it used to be? Dan, Nick and Jarahad have their own opinions on this and how to stand out when it seems like every brand has jumped on the Black Friday bandwagon. We also chat about Netflix leasing out cinemas and wha
It's Friday and we're ending the week with another podcast. In this episode, Dan, Nick and Jarahad chat about Spotify's personalised podcast playlists, Google restricting political ads and how marketers can Overcome short-termism. "The August
In episode 18, Dan, Nic and Jarahad chat about;Sporting stars cashing in on their facesTikTok testing out social commerceHow Mailchimp skyrocketed their profit 650% by going ‘freemium’Whether or not meditation apps are fuelling tech
We chat about Nike pulling away from Amazon. Does this mean Amazon will be playing in a ‘grey area’ - counterfeit products etc.?Why aren’t we using apps like Apple Health and Fitbit to help us stay healthy? Surely sending information to our do
In a very exciting episode today we had not one but TWO special guests.Alysha Yuille - VP Content, Carat New York. And our very own Kristen Gallagher - Head of Group Accounts, decided to join for her inaugural episode.Alysha started her caree
We’re back!Today we chat about Alibaba’s Single’ Day, which took in $38 billion dollars. Yes, in ONE DAY. It definitely takes out both Black Friday and Cyber Monday and Jarahad tells us why the Chinese market is so hard to crack, for brands o
In this episode we discuss:Twitter banning political ads. PR stunt, or do they actually care?Do bricks and mortar stores still have a place in today's retail landscape?Hate them or love them? Apple AirPods ProGet in touch with us:www.haar
In this episode we discuss:Google getting slammed by the ACCC for tracking user's data.How many streaming services is too many?Political ads and Facebook. Are they doing enough?Adidas – a classic case of focussing on one channel.Get in to
After a brief hiatus, Dan and Nick are back and joined by Jarahad Valeri, Co-Founder & Director of Marketing at Mous. We run through Twitter's drop in performance, Amazon's share price drop, WeWork's potential rescue and more.Get in touch wit
Facebook hit with a $5bn fine, your Linkedin feed explained, Snapchat original content, has advertising lost its way? Dan, Ryan and Nick discuss all of this and much more! Get in touch with us:www.haarper.co [email protected] Follow us:www.
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