076: The Secrets of Marketing Automation with Kevin Bobowski

Released Wednesday, 13th April 2016
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“The CMO has quickly become a general manager.”  - Kevin Bobowski
Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.
Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.
In This Episode:

  • How Marketing Automation can revolutionize your business.

  • His unusual path to becoming a CMO.

  • What Act-On does as a company.

  • The advantages of being a last mover.

  • What to look for when considering a marketing automation software.  

  • The evolution of the CMO role.

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