“The CMO has quickly become a general manager.” - Kevin Bobowski
Kevin Bobowski (@bobowski
) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.
) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.
In This Episode:
- How Marketing Automation can revolutionize your business.
- His unusual path to becoming a CMO.
- What Act-On does as a company.
- The advantages of being a last mover.
- What to look for when considering a marketing automation software.
- The evolution of the CMO role.
Resources:A Marketing Automation Quick Start Guide: Learn to…PWCWeb TrendsExact Target OfferPopAct-On