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Episode from the podcastIMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

078 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 2

Released Tuesday, 26th April 2016
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“How many of your followers should be
considered leads?” - Aseem Badshah


In This Episode:

  • How to drive new leads using social
    media.

  • How to get higher engagement rates
    from your existing audience.

  • How to prioritize
    leads.

  • How to determine the ROI of social
    media.

  • How to use social media for lead
    scoring.



Guest:

Aseem Badshah (@aseemb) is the founder and CEO at
Socedo. He spends his time
working on
products to help brands leverage new media to build relationships
with their target audience.