Hi, welcome back.In today’s episode, ‘How to create better stories in your content marketing: Tips for success’, I reveal how to create storytelling content so you bond with your customers and ultimately get more sales.How to create better stor

Stop pitching these story ideas to journalists [What is and isn’t news]

Jun 5th, 2022 8m 25s

Hi, welcome back.In today’s episode, ‘Stop pitching these story ideas to journalists [What is and isn't news]’, I reveal the story ideas that are not newsworthy and give you my tips on what is newsworthy so you can start getting your stories fe

Why your podcast and video interviews are failing: 3 reasons and how to fix it

May 30th, 2022 9m 23s

Hi, welcome back.In today’s episode, ‘Why your podcast and video interviews are failing: 3 reasons and how to fix it’, I show you how to interview your guests more successfully by revealing the 3 most common reasons why podcast and video interv

3 content marketing tactics to establish thought leadership and authority

May 9th, 2022 8m 35s

Hi, welcome back.In today’s episode, ‘3 content marketing tactics to establish thought leadership and authority', I show you how to leverage your expertise and experience to expand brand awareness, attract higher quality leads and strengthen ex

How to find stories in your business: 3 tips for guaranteed PR exposure

May 2nd, 2022 8m 39s

Hi, welcome back.In today’s episode, ‘How to find stories in your business: 3 tips for guaranteed PR exposure’, I explain how to find more stories to pitch to the media, online publications and podcasts. I promise you they are there, you just n

3 steps to creating business content that’s authentic

Apr 26th, 2022 9m 52s

Hi, welcome back.In today’s episode, ‘3 steps to creating business content that’s authentic’, I show you how to use the power of vulnerability to create business content that’s authentic, so you can stand out and attract more of your ideal cust

3 ways business owners can be an awesome podcast guest

Apr 19th, 2022 8m 55s

Hi, it’s great to see you back here. In today’s episode, ‘3 ways business owners can be an awesome podcast guest’, I show you how to shine during your next podcast interview, so you can promote yourself and your business with confidence, give v

Stop doing these 3 things when creating marketing content [If you want results]

Apr 10th, 2022 9m 15s

Hi everyone, thank you for joining me again. In today’s episode, 'Stop doing these 3 things when creating marketing content [if you want results]', I take you through the common mistakes that many small business owners and entrepreneurs make in

What makes a newsworthy story? Tips to get your business's content featured

Apr 3rd, 2022 9m 5s

Hi everyone, thank you for joining me again. In today’s episode, 'What makes a story newsworthy? Tips for PR and media success', I reveal the 8 news values that make a story newsworthy, so you can start pitching your PR story with more success.

3 ways to expertly tell your story through content marketing

Mar 27th, 2022 8m 6s

Hi everyone, thank you for joining me again. In today’s episode, '3 ways to expertly tell your story through content marketing', I share how you can use storytelling to create content that sets your business apart from the competition and helps

Owned, paid, earned, and shared media explained

Mar 20th, 2022 9m 44s

Hi everyone, thank you for joining me again. In today’s episode, 'Owned, paid, earned, and shared media explained', I break down these four media channels so you create more strategic and integrated content.Understanding these four media channe

Better interview questions for podcasts and videos: 3 tips

Mar 13th, 2022 8m 35s

Hi everyone, thank you for joining me again. In today’s episode, 'Better interview questions for podcasts and videos: 3 tips', I cover how to craft interview questions that are more interesting for your audience.As a result, your interviews wil

3 ways content marketing drives sales

Mar 6th, 2022 7m 50s

Hi everyone, thank you for joining me again. In today’s episode, '3 ways content marketing drives sales', I explain how to be more strategic about the content you produce to generate more sales. This includes more clicks, leads and conversions.

3 ingredients for a compelling PR story pitch

Mar 5th, 2022 8m

Hi everyone, thank you for joining me again. In today’s episode, "3 ingredients for a compelling PR story pitch", you’ll learn how to get your story pitch noticed by those who have the power to say “yes”! I’m also going to give you my email PR

How to conduct high-quality podcast and video interviews: 3 steps to success

Feb 21st, 2022 6m 58s

Hi everyone, thank you for joining me. In today’s episode, How to conduct high-quality podcast and video interviews: 3 steps to success, you’ll learn three key steps to help you prepare before you record your podcast or video episode, so you ca

How publicity and public relations are different from advertising: 3 key concepts

Jan 31st, 2022 5m 37s

Hi everyone, thanks for joining me. In today’s episode, How publicity and public relations are different from advertising: 3 key concepts, we learn the important differences and drawbacks between each of these activities.01:23 What is publicity

3 types of video you need to make to grow your business in 2022

Jan 23rd, 2022 6m 51s

Hi everyone, thanks for joining me. In today’s episode, I explain the 3 types of video you need to make to grow your business in 2022.01:26 How is video used in business? 02:10 Video Type 1: Website homepage video03:15 Video Type 2: Educational

Press Release or Media Release vs. Media Alert vs. Media Pitch: 3 media strategy tools explained

Jan 16th, 2022 6m 12s

Hi everyone. In today’s episode, I hope to alleviate some confusion by explaining the differences between the terms "press release", "media release", "media alert", and "media pitch".If you think they all kind of sound the same, you’re not alon

3 Essential Types Of Content To Attract And Convert Customers

Jan 11th, 2022 6m 30s

Hi everyone, thanks for joining me. In today’s episode, I explain the 3 essential types of content you need to be creating for your business to attract and convert customers.01:30 What is a content marketing funnel? 03:23 What does a content ma

3 Reasons Why Your Media Pitch Gets Ignored or Deleted

Jan 1st, 2022 6m 14s

Hi everyone, thanks for joining me. Today I expose the 3 critical mistakes you might be making when you pitch to the media. 01:33 Mistake #1. You’re not sending the journalist or host the right information. 02:15 Mistake #2. You don’t know what

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