Marketing Made Easy Podcast
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Episodes of Marketing Made Easy Podcast
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Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality? Join me for Spa Business Bootcamp, a 5-day live training series from J
Do you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality? Join me for Spa Business Bootcamp, a 5-day live training series from J
Many spa owners get into their path of entrepreneurship because they love the work, the people, the transformations they help their clients make. But as many spa owners discover, being a provider in the treatment room isn’t something many of us
In this week’s episode, we’re flipping the mic as I act as guest on my dear friend and client Mechelle Barras’ podcast, Mindset Great! If you’ve been a listener of Spa Marketing Made Easy for awhile, you’ve likely heard Mechelle’s story (and if
Anyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from. The good news is that you have a plethora of choices, the bad news is that you have to sift through them all!
Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level. While some
One of the business mantras and beliefs that I hold deep down to my core and that I’ve practiced before even officially starting my own business is that community is greater than competition. I truly believe that this mindset is critical for fi
Whether you’re working to hit that first 6-figure year in your spa or you’re climbing the mountain to a million, there is never a better time to get your financial plans in order than now – even if you’re listening to this episode a week, 2 mon
A system for your systems? I know, it sounds like systems inception, and maybe it is, but it’s also the critical key that unlocks the ability to truly have a systems-based business. Because here’s the thing, you can have systems documented here
Have you ever dreamed about being an aesthetic expert who’s a household name? Or the owner of a spa that the stars frequent? Maybe you want to be industry-known as a thought leader and educator? No matter what level of stardom you envision for
In theory, I think we all understand that a positive mindset and a good attitude will take you far in life no matter what you do personally or professionally. But truly unlocking your highest potential takes a lot more than positive vibes. As m
As the last couple of years have unfolded, I’m sure you can attest to the fact that exhibiting resilience and perseverance feels like a mental and emotional workout. It takes a lot of effort and stamina, but as you continue to do it and do it m
We all know that revenue is critical to running a successful, profitable, and sustainable business, but what’s often overlooked is that some revenue has a higher value to your business’ bottom line than others. Yes, a dollar is still a dolla
Raise your hand if you ever heard “money is the root of all evil” while growing up. Or how about “money doesn’t grow on trees”? My guess is every listener's hand is raised and you might even be thinking, “those are things I say now.” Here’s the
Did you think direct mail marketing was dead? Anything but, my friend! Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the r
Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situat
If you’re reading this there’s likely one thing you know for sure, it’s that you’re burning the candle at both ends, or you’re awfully close to it. But the one thing you may not know is whether now is a good time to hire and bring on help so yo
Whenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of my students aka Spa CEOs inside of my programs. Today, you’re going to hear from on
You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). H
Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine a
Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous opportunities that exist for
What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. If you find yourself posting off-the-cuff, or not at all because you just can’t
If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your
Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs, but I’ll let you in on a little secret… One of the
So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what? Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals wi
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