Insurance is one of the rare products that people buy and hope they’ll never need to use. So how can insurance companies convince customers that they’re getting value for money? Lindsay sits down with James York, founder of reviews-led insuranc

Myths and truths about machine learning in marketing

Jul 23rd, 2020 46m 45s

Lindsay sits down with Namrata Balwani, digital and customer experience consultant to discuss the myths and truths about machine learning. Is it a silver bullet? What’s the difference between statistics and machine learning? What do organisatio

Marketing Mediocrity to Shock and Awe

Mar 18th, 2020 35m 37s

Lindsay sits down with Ian Jindal, Editor-in-Chief at InternetRetailing, to highlight how most marketing is, frankly, pretty poor and, as Ian puts it, how technology has simply become a “multiplier of mediocrity”. The two protagonists lift the

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