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MELT Presents: The Struggle Is RealEpisodes
MELT
MELT Presents: The Struggle Is Real
A weekly Business podcast
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In our final installment of this unique series, we are turning our attention to the ranks of professional sports to see how sports marketing is done at the highest levels of competition.First, host Adam Schick and MELT's Director of Public Re
While there are more reasons than ever to stay home thanks to entertainment options like Netflix and Oculus, events are still the essential fabric of our social lives. Whether its a game or a full blown gala, there is intense competition in the
While technology has forced sports marketers to change their approach to media buying, there is still something to be said for the power and radio and TV to amplify a brand. On today's show, we'll talk to 3 people who play critical roles in mak
Over the course of this series, we have spoken to countless people who have achieved great levels of success. And while some successful people find it useful to analyze how they got to that point, others simply put their head down and keep goin
When people think about jobs in sports marketing, they likely focus on front office positions with teams or league offices. What they might not consider is the variety of ways you can touch the business, and on today's show we'll help stretch t
If you've listened to this podcast before, you know how much we talk about marketing. But before you can market a product, you need someone to create the product. On today's show, host Adam Schick and MELT's Director of Public Relations & Com
While Coca-Cola has been a major player on the world stage for nearly a century, the city of Atlanta didn't truly arrive on that level until the 1996 Olympics. Following that, the home of Coca-Cola became a mecca for major events, and the recen
Sports marketing has been a rapidly growing industry for years, but it wasn't that long ago that the very concept didn't even exist. On today's show, host Adam Schick and MELT's Director of Public Relations & Community Affairs Mark Harmon learn
The ability to weave a narrative through print, digital, audio, video or a combination of all of the above is fundamental to communication and is translatable across any industry. On today's show, we'll highlight how the ability to tell a good
In an increasingly digital world, data and information are the most valuable currency. This is especially true in marketing, whether it's for giant corporations like Coca-Cola or professional sports franchises. On today's show, host Adam Schi
If Atlanta is the king of the south and Charlotte is the queen, Birmingham would likely be the prince. The biggest city in Alabama is home to a number of major companies that have a large impact on the rest of country, and today we'll highlight
Technology can be overwhelming at times, especially considering how quickly it can revolutionize an industry we thought we understood. On today's show, we'll hear from two forward thinkers who are utilizing technology and data in ways that are
Over the last decade, the Chick-Fil-A Kickoff Game has become the unofficial start of the college football season while the Chick-Fil-A Peach Bowl means that end is near. In between is a 12-game season for athletes around the country who have a
Whether it's tied to an event or just to get away, most people love to travel. But like anything else, there are tons of decisions to make before you leave: what airline to fly, what kind of ticket to buy, what hotel to stay in and more. On tod
College sports has become a massive business over the years, and a significant percentage of that money is generated through corporate partnerships. Some of the most valuable properties in sports are at the collegiate level, so there are certai
If you glance at any list of cities with rapidly growing economies, Atlanta is sure to be near the top. Whether it's luring companies to bring their corporate headquarters to the metro area or the glut of film and TV projects shooting around to
There are a multitude of reasons that fans feel so closely connected to their colleges, but one of the most significant has to be the undying traditions. Far beyond the names that adorn the backs of jerseys, it's the names on the front that ult
If you've spent any time in Atlanta recently, you know how rapidly the city is growing. Young professionals are flocking to the capital of the southeast and no one is leaving, which has led to an ever-expanding map to house the population while
Summer can be a drag, especially if you are desperately craving football. Today's show is about bridging that gap by talking a little gridiron while also providing information on an exciting event to take your mind off the wait.First, host Ad
While the method of delivery seems to change on an almost daily basis, the media has always been a critical component of the sports world. On today's show, host Adam Schick and MELT's Director of Public Relations and Community Affairs Mark Harm
While many people seek to become successful entrepreneurs, there are undoubtedly a bunch of what Mark Cuban famously called “wantrepreneurs” out there trying to make their mark. Although today's guests are from the vastly different fields of ex
There's little doubt that fans are as rabid as they've ever been, but the way they consume sports is undoubtedly changing. In an era where TV's and sound systems are getting bigger and better, more and more fans are choosing to stay home instea
When considering brands and sports that resonate globally, The Coca-Cola Company and soccer are undoubtedly at the top of any list. To kick off this week's show, host Adam Schick and MELT's Director of Public Relations & Community Affairs Mark
On this new podcast from MELT, champions from the business of sports and entertainment today lay the foundation for the future change makers of tomorrow. If you are someone who works in the business or aspires to in the future, this show is for
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