Professor Paul Jennings, WMG presents on the neuroscientific research his Experiential Engineering team undertake to analyse the end users experience of products within key public sectors.

Neuroimaging: Eyetracking - Everything you need to know

Mar 17th, 2010 16m 21s

Rob Carpenter (TNS Magasin) presents on the high tech methods used by TNS Magasin, a pioneer in the field of shopper behavioural research. One of a range of research techniques demonstrated included "eye tracking".

Neuroimaging: Brainwaves for Marketers

Mar 17th, 2010 20m 53s

Professor Gemma Calvert, Chair of Applied Neuroimaging presents on the methods and technology that is enabling science to help marketers eliminate much of the risk in new product development.

Brain Science: the magic bullet that can help marketing hit the target better

Dec 4th, 2008 29m 38s

Robin Wight of WCRS and The Engine Group investigates how developments in brain scan research provides new insights that could lead to dramatic increases in marketing performance.

Engagement, entertainment and the brain

Dec 4th, 2008 23m 50s

Professor Richard Silberstein of the Brain Sciences Institute and Chairman of Neuro-Insight looks at television viewing and Steady State Topography.

'That's really cool... now what?'

Dec 4th, 2008 26m 9s

Graham Page, Executive VP Global Solutions for Millward Brown looks at the future for neuroscience in consumer research. Incorporating EEG, eye-tracking and cognitive psychology.

Advances in applied neuroimaging

Dec 4th, 2008 22m 20s

Professor Steven Williams, of Neurosense, reviews the latest MRI techniques being used to predict decision-making processes.

The battle within: using fMRI to view consumers' conflicted responses

Dec 4th, 2008 25m 52s

Joshua Freedman, MD of the Semler Institute for Neuroscience at UCLA, looks at how the brain responds to complex natural stimuli. Includes an fMRI view of the 2008 US elections.