Thomas Umstattd Jr.
Novel Marketing
Claimed 16 people rated this podcast
Thomas Umstattd Jr.
Novel MarketingClaimedEpisodes
Thomas Umstattd Jr.
Novel Marketing
Claimed 16 people rated this podcast
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Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.You can find the blogpost version of this episode HERE.The post Why Most Authors Don’t Need Social Media in 2023 appeared first on Author Me
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good. You can find the blogpost version of this episode HERE.The post Ho
An Uber driver's most valuable asset is his car. A photographer's camera is critical. An Uber driver with a broken car can't make money, and a photographer with a cheap camera will slowly starve.What is the critical tool for an author? What too
When readers browse Amazon, they have already decided to purchase a book. The only question is: Which book will they choose? What if there was a way to reach readers at this pivotal moment and persuade them to pick your book from the list they'
The tools we use for writing have evolved over the centuries, from quill and inkpot to the printing press, to the word processor to AI. Recent developments in AI tools for writers have sparked everything from laughable images to controversy and
Almost every traditionally published book goes up for preorder before it comes out. However, the advice surrounding preorders can be confusing for indie authors. Some indies say preorders are critical. Others say having a preorder for your book
You’ve heard me talk about the Five Ps of Marketing, and in this week’s episode, we tackle the third P: Place. In other words, where should you sell your book?Many authors struggle to find the right place to sell their books. Whether you're an
The term "self-publishing" doesn't mean that you sit in a cabin in the woods all by yourself and emerge with a published book as if you'd done it all singlehandedly.It's rare to find one person who has all the skills required to turn an idea in
This year marks the end of an era.The Book Launch Blueprint is entering its seventh and final year. Since we began offering it in 2018, it has been one of our most popular courses.Launching a book is one strategy that works well for indie and t
How much money does it cost to become a professional author?Any profession will cost you when you're just getting started. If you're broke, I recommend listening to my episode titled The Starving Author: How to Market Books Without Money.Assumi
Email marketing is one of the most powerful tools for connecting with readers and selling books. Obviously, you want a lot of email subscribers, but it doesn't matter how many subscribers you have if they don't open and read your emails.How do
A few years ago, the popular buzzword in the author world was "tribe." Building a tribe of readers was seen as the key to success. Reader relationships are still important for authors, so why did the term "tribe" go out of fashion?Having a trib
Two authors recently asked me the same question: “What should I do if I have no money for book marketing?"It’s a question that requires exploration and evaluation. If you have the same question, you may be at a crossroads. You have two options
Are you thinking about quitting publishing or writing? You started full of energy and optimism, but it has been a hard road, and you feel tired.Should you quit? My answer may surprise you.Maybe you should.Publishing is an industry where almost
Do you long to see your story on the big screen? If so, I have good news.Every streaming platform is desperate for new content to give them the edge in the ongoing streaming wars, and traditional TV stations and movie companies are as prolific
Google Chrome is the most popular web browser, but if you're just using basic Chrome, you're missing out on some amazing time-saving tools and assistance.Wouldn't it be great if you had an assistant who could correct a typo in your email before
For those outside the publishing industry, the inner workings of the industry are wrapped in mystery.How do books get published?Who decides which books to publish?How well are books selling?How much money do authors really make?In secretive ind
Did you know that one in five Novel Marketing listeners lives outside the United States?Authors living overseas view America as the land of plenty because there are so many American readers. However, foreign authors often struggle to sell their
Most authors build their websites on WordPress, partly because of its powerful and enormous plugin repository. A plugin is like an app for your website. Each of WordPress’s nearly 60,000 plugins can add specific functionality to your website. B
For the last 11 years, audiobooks have seen double-digit sales growth year over year. The audiobook market is now $1.8 billion.That means audiobooks are no longer an optional, nice-to-have feature when you launch your book.But how do you make a
When I was in college, I experimented with cooking Asian food, but my stovetop-cooked rice never tasted very good. Then, one of my Asian friends introduced me to the right tool for the job: a rice cooker. Its only function was to perfectly cook
So you're thinking about self-publishing a book.You've heard self-published authors can make more money, control the content and design, and have better access to marketing data.But self-publishing a book can be daunting. There are so many fact
Black Friday marketing phenomenon is an opportunity, but it's also a threat.In this week's episode, I share some powerful tips to supercharge your book sales!You'll learnWhat motivates people to buy books on Black FridayWhich book promotion tac
There is a new scam targeting authors.An enterprising scammer can use AI to write a book similar to your writing style. They can use an AI-generated cover similar to yours, and publish the book with a pen name that also happens to be yours.Some
How much should your book cost? Your answer is critical to your book's success and your career as an author.Authors have a wide range of pricing options, from free ebooks to $200 collector's editions. You might be wondering, "What is the best p
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