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Crafting the perfect trip is not just about finding a spot on the sand, it's about creating a travel experience that dives deeper into your passions. Jamie Anderson is an independent travel consultant known for her personalized travel planning
Doug Fish, CEO of BTC Bank, is a true embodiment of rural American values and a visionary in community banking. From his humble beginnings on a small dairy farm to leading BTC Bank's expansion to 23 locations across Missouri and Iowa, his story
It's fascinating how chance encounters can lead to monumental projects and a pivotal moment that completely changes the course of your career. In this episode, Michael Eaton, the Executive Director of the Missouri Association of Manufacturers,
Sometimes, the best investment is in the next generation. Seasoned entrepreneur Wayne Swisher collaborated with his wife Kelly to create Waymaker, a platform to connect retiring business owners with young, aspiring entrepreneurs. Together, they
Ever wonder what it takes to bring a brand to life? It's not just about the visuals; it's the voice that often resonates with us. Today’s guest, Michael Ashcraft, a professional voice and on-screen talent who you may know as the voice of the Mi
Can you imagine mastering a skill set that's 852 hours in the making? That's the reality for students in the graphic design program at the Career Technology Center (CTC) at State Fair Community College, where instructor Linda Harris molds the c
Aaron Warbritton's journey from a small-town upbringing to a trailblazer in the hunting video industry is a tale of passion and perseverance. Raised in a close-knit farming community in Missouri, Aaron's childhood was steeped in the traditions
Did you know that local charm can be your ticket to global markets? In part two of this two-episode series, I sat down again with Paul Ruppert, an international strategy consultant, to discuss how rural American companies can craft compelling s
Sometimes, you really never know what you’re getting into when you jump into a business opportunity, or where it might take you. For our guest today, opportunities have taken him all over the world, and then some. Paul Ruppert is an internation
Effective marketing isn't just about the message, it's about the medium and the people, too. In this episode, Gunther Hartman, head of marketing and human resources at Zimmerman Manufacturing, gives us a peek into their high-quality content cre
It was the most wonderful night of the year, right? When else are you surrounded by your family and friends, cheering on your favorite football team, watching entertaining commercials, and eating chicken wings? It's none other than the SUPER BO
The Shooting, Hunting and Outdoor Trade (SHOT) Show is an annual event that brings together retailers, distributors, media, marketers, and other industry professionals to explore the latest innovations and strategies in the outdoor industry. Ca
Innovation is everywhere and in rural America, it shows up in everyday places. In small towns, from coast to coast, entrepreneurs are using new ideas, new technologies, and out of the box ingenuity to start and grow successful businesses and e
There are endless opportunities in rural America for entrepreneurs to start and grow successful businesses. However, not everyone is going to have all the skills and experience necessary to sustain it. Most of us need support in areas where w
Savvy marketers know that digital is driving brand awareness and sales in today’s world. But there are so many forms and variations for digital, how do you decide which ones to use? In today’s episode, you’ll hear from a young marketing profess
Out here in the country, people take care of each other. They know their neighbors and they value the relationships they have with them. They also know that there are challenges that people face as they steer their way through life. In our co
Welcome to OUTdrive and welcome to 2024! We hope each of you had a safe and happy new year’s celebration, however you chose to spend it. Today, we’re taking a special drive down memory lane and revisiting some of the most impactful stories and
In marketing, there are a lot of variables, strategies and tactics that you have to consider when laying out a marketing plan. None is more important than your target audiences. Many times, there are more than one, so identifying who they are,
Innovation and ingenuity are alive and well out here in rural America, but that’s not anything new. Ever since our country was founded, entrepreneurs, inventors and capitalists have all dreamed big and created even bigger. For instance, who wou
Out here in the country, we take conservation seriously. Whether it’s our farmers who manage their properties for sustainability, our hunters who meticulously nurture the land they hunt on or the fishermen who help keep our streams, rivers and
We say it all the time. Marketing technology is driving innovation in rural America, as well as around the world. Every day, new media emerges that enables marketers to deliver messages in ways they’ve never had the opportunity to use before. S
Today is the second part of our two part series about economic development in Missouri, with our guest, Subash Alias, CEO of the Missouri Partnership. As you recall from last week’s podcast, the Missouri Partnership is a public-private economi
Today, we’re excited to premier a two part series about economic development in Missouri. We begin with our guest, Janelle Higgins, the Vice President of Marketing and Communications for Missouri Partnership, a public-private economic developme
All of us leading businesses and organizations today need someone we can talk to; someone to share challenges and opportunities, to question things we’re doing, to inspire us from time to time and to serve as a mentor. Many of us might benefit
Business is a serious business, but it can also be fun, and it should be. Life’s too short to not have a good time doing what you do to earn a living. For Jonathan Hartenstein that means having fun building relationships that turn into friend
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