Packaging podcast
Packaging PodcastEpisodes
Episodes of Packaging Podcast
Mark All
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What do you need to include in a packaging design proposal? We discuss the dicovery phase of your packaging proposal in this episode, everything that is required and everything you need to consider before sharing with a potential packaging desi
How do you design packaging? Before you can design packaging you need to have a usable dieline and template. This episode explains how to easily create a packaging dieline without the need for expensive software. It's so easy that you can actu
Packaging Designers looking for new materials are inundated with new technologies and materials with fantastic claims. But what happens to these materials when the infrastructure doesn't exist to process them and make those claims a reality? Fi
Packaging Design is a key part of viral brands, brands that launch online with no brick and mortar and scale quickly due to demand, limited edition drops, and a great product. Last Crumb is just that brand!Last Crumb launched with beautiful pr
How do you design packaging for end of life? You begin at the end and back into the design that delivers the most sustainable solution for each brand. Let's understand why Design Matters as well as why asking the right questions are as importan
How do you select a packaging material for your packaging design? You get the facts and ask questions.In this episode we discuss how certain materials may be recyclable in their country of origin but not necessarily recyclable in their countr
Our first listener question!!Ok, so how do you bring value to a brand when you sell packaging? Focus on the brand's biggest pain points not your packaging. How is their packaging being fulfilled? Is it an automated process, in-line, semi-auto
How do you compete on shelf? Follow the old saying, all is fair in love and war.On shelf competition is a war, it's a battle, and the unboxing process is a matter of making the consumer fall in love with the experience. Packaging design witho
Developing Innovative Packaging conceptsLimitless possibilities of kick-offHarsh realities of manufacturingSoul-crushing budgetary constraintsCreativity sucking timelinesCurrently I’m early in the limitless possibilities stage of
It's always packaging design awards season. Either you're entering The Dieline Wards or you're waiting to see who won. But how much does winning an award really matter to the longevity of your career? Will the title of "Award Winning Packaging
A recent questions by listener Enrique F. asks:How do you always deliver innovative packaging designs and structural engineering? The answer is, by doing more reps, building new designs, and copying other designs because the more you test out
The idea that a brand trying to save money on packaging design is going to create a folding carton that consumers will actually use to decorate their home is ridiculous. Reusable packaging systems like Tom Szaky's Loop is different it actually
Why do brands use plastic laminate over their papers when manufacturing their packaging? It's there to protect the print and integrity of the finish, but at what risk? The packaging becomes completely unrecyclable curbside unless it is separate
How to set up packaging design files for production and packaging manufacturing.Create your dielines or open dxf dieline files in illustrator.Make sure your cut lines and score/crease lines are on separate layers and use different spot colo
Here's where you find packaging design inspiration. You look everywhere but packaging. Fashion, automotive design, architecture, culinary sciences, everywhere around you less packaging. The reason you shouldn't look to packaging for inspiration
How often do you consider the amount of plastic packaging in feminine hygiene products?Probably not often enough. These products are packaged in tiny single serve plastics that are too small to be separated by curbside collectors. Size makes
So, you’re fresh out of school or putting feelers out for a new gig?How do you get noticed?Whether you’re one of the 3 Million downloads my books have accumulated, seen my work on packaging websites, or caught my content online. There’s an ol
Should you label something recyclable just because it's technically recyclable? Creating a single polymer flexible film wrapper or flow-wrap that requires stpre drop-off isn't a solution based on current store drop-off rates. Making something r
Coke just released images of their new paper bottle and there is a ton of coverage without any asking is paper bottles are actually sustainable packaging? How you design packaging and minimize packaging waste isn't always about material selecti
Everyone is discussing sustainable packaging right now. Yet few know what sustainability means and even fewer understand circular systems. So how do you have a conversation with a client regarding sustainable packaging, you have to draw a line
It's not easy to buy fashion packaging for start-ups. You'll run into Minimum Order Quantity issues, sizing, production limitations if you're not prepared. Learn how to measure garments, size your packaging, and get stated creating packaging fo
There's been many conversations on Clubhouse regarding sustainable packaging and there's a lot of confusion. Today we're talking about a few recent ones and what you need to know. Find me on Clubhouse, Instagram, or Twitter @eveliomattosHave a
Based on my popular Dieline.com series "Packaging 101" we discuss the value of structural packaging design and how to break up the monotony of the retail shelf. How to think about structure from a graphic stand point and how to test structural
Who is the user you're designing packaging for? Are you aware of all of the users that will interact with your packaging design, and how should you approach their needs?In this episode we discuss the line of users that will interact with your
In episode #1 we tackle the first three questions every packaging designer should ask before taking on a new packaging design challenge.How much, How many, and When? Based on my HOW Design Live presentation you'll understand why these three qu
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