Podcasters have a lot of jobs. One we don't often think of is being ambassadors for podcasting. But it's an important job if we're to grow the entire podcasting pie. Start by having some IHNIs at the ready.

https://podcastpontifications.com/episode/changing-the-minds-of-non-podcast-listeners-one-ihni-at-a-time

What's an IHNI? That's a podcast episode that makes someone—someone who thinks podcasts aren't for them—look up and say "I had no idea podcasts could sound like this!"

Spoiler: A lot of people feel that way. Bad experiences, misconceptions about what podcasting is... there are myriad ways why someone thinks that. The best way to break that cycle? Show them an amazing podcast episode!

Do I mean an episode of your podcast? Not necessarily. Or likely, even. Set aside your self-interests for a moment. You're trying to get someone hooked on podcasting, not your podcast!

Many podcasts—like mine—aren't the right choice for reluctant listeners. So we have to go out of our way to find podcast episodes that will knock someone's socks off.

When you find one, save it on your phone. I use Spotify for this, as it's not my daily driver, but almost everyone has Spotify on their phone. And having my Your Episodes folder filled with exquisite examples of what podcasting can be makes me a good ambassador when I encounter a hesitant listener.

You can do it too. Build your own list of INHIs. And the next time you hear someone say "yeah, podcasting isn't for me", you'll have a great opportunity to show them a better way.

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Links

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• Sturgeon's law
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Podcast Pontificationsis a production of Simpler Media. New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about.

It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists with the production and transcription of the show.

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