Pete talks to Michael Gerber, author of the E Myth series of books and Awakening the Entrepreneur Within, about how he became a best-selling author and small business guru. They also discuss some of Michaels latest projects.-= 7 Levers Report

151: 80/20 Sales and Marketing with Perry Marshall

Nov 17th, 2014 59m 54s

Perry Marshall, Adwords Expert and Author of “80/20 Sales and Marketing” talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins

150: Bootstrapping with Alec Lynch of DesignCrowd

Nov 10th, 2014 49m 11s

Alec Lynch is one of the founders of DesignCrowd, a marketplace for crowdsourced design services. He talks to Pete about the challenges (and benefits) of getting investment and also gives some great tips on using the DesignCrowd service success

149: Driving Massive Growth with Phil Barham

Nov 3rd, 2014 54m 16s

Phil Barham took My Family(TM) Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive acti

148: How to Add Another Month to Your Year

Oct 27th, 2014 30m 15s

What would you do if you had another month to work on your business every year? Pete and Dom discuss how anyone can easily achieve this, and what you can do to make the most of this time.-= Links =-- OnlineDownload The 7 Levers Report - ht

147: Growing Talent with Dan Coyle

Oct 20th, 2014 49m 50s

Dan Coyle is the author of The Talent Code, a book about how some of the world’s most successful athletes train and develop their talent. There are a lot of lessons in the book for all walks of life, not just sport, and he discusses these with

146: Copywriting with Joe Sugarman

Oct 14th, 2014 1h 9m

Joe Sugarman is the author of Triggers, The AdWeek Copywriting Handbook and The 7 Forces of Success, as well as being a pioneer of many marketing techniques we use today, like taking credit card orders via toll-free numbers and the use of TV in

145: Tim Ferriss Retrospective

Sep 26th, 2014 52m 57s

As part of our retrospective series, here is Pete talking with multiple New York Times Best Selling Author, Entrepreneur, Angel Investor and all round superstar Tim Ferriss. They talk about the 4 Hour Chef book and many other marketing-related

144: Robert Greene Retrospective

Aug 29th, 2014 50m 57s

As part of our retrospective series, here is Pete talking with Robert Greene, author of 48 Laws of Power, The 33 Strategies of War. The 50th Law and Mastery. They talk about the paths people take to become a master of their chosen field.-= Li

143: Low Hanging Fruit Retrospective

Aug 15th, 2014 37m 23s

As part of our retrospective series, here is our show about Low Hanging Fruit - simple marketing and business ideas that everyone can use to improve one or more of the Seven Levers of Business.-= Links =-- OnlineDownload The 7 Levers Repor

142: Marketing Myths Retrospective

Aug 1st, 2014 36m 30s

As part of our retrospective series, here is our show about Marketing Myths, where we look at common marketing ideas that you might hear about, and why they are not always such a good idea.-= Links =-- OnlineDownload The 7 Levers Report -

141: Core vs Mechanics Retrospective

Jul 18th, 2014 39m 50s

As part of our retrospective series, here is our show about Core vs Mechanics: which tasks add the most value to your business, the core ones that you should do yourself, and which ones are mechanical, the ones that you can outsource to someone

140: Numbers Retrospective

Jul 4th, 2014 31m 1s

As part of our retrospective series, here is a show that was first published 3 years ago. The main topic was Numbers: why they are important to your business, which ones matter, and why it's important to view them the right way.-= Links =--

139: Increasing Transactions Per Client

Jun 20th, 2014 55m 12s

This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your transactions per client. They discuss the fundamentals, as well as give lots of examples you can implement yourself to improve this part of your business.-=

138: Web Marketing that Works with Toby Jenkins

Jun 6th, 2014 48m 18s

This week, Pete talks to Toby Jenkins from Blue Wire Media, Co-Author of Web marketing That Works, about the book, about their Web Marketing business, and how they have grown from a very simple beginning by leveraging partnerships and framework

137: Increase Your Average Item Value

May 23rd, 2014 57m 22s

This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your average item value. In the simplest terms this could be as easy as raising your prices, but they also discuss other approaches if this is not an option.-= L

136: Healthy Business with Joe Cross

May 9th, 2014 56m 6s

This week, Pete talks to Joe Cross, producer of the film, "Fat, Sick and Nearly Dead". They talk about how Joe came to make the movie, the journey he took in filming and promoting it, and the business he has developed around it.-= Links =--

135: Increasing Your Items Per Sale

May 2nd, 2014 47m 34s

This week Pete and Dom talk about increasing the number of items you sell in each transaction (one of the Seven Levers of Business). They discuss why this is good for your business and give lots of examples of how you can do this in your own bu

134: The Importance of Taking Action with Dave Jenyns

Apr 25th, 2014 53m 24s

Pete talks to his friend Dave Jenyns about how they met and how they both had the idea to sell the MCG at the same time. They also discuss the importance of taking action on your ideas (before someone else does).-= We're Looking for Case Stud

133: Improving Your Opt-Ins

Apr 18th, 2014 49m 27s

In this show, Pete and Dom talk about Opt-Ins (one of the Seven Levers of Business): what they are, why they are important, and how you can get more of them. They also discuss what an opt-in might look like for various businesses.-= Links =-

132: The Business of App Development with Mark McDonald of Appster

Apr 4th, 2014 1h 1m

Pete talks to Mark McDonald of Appster, an Australian company that specialises in Mobile App Development (with a very impressive client list). They talk about the business models behind apps, and Mark gives some tips for creating successful app

131: 7 Steps to Higher Website Conversions (The VD Report)

Mar 21st, 2014 55m 15s

Pete and Dom discuss a framework for improving the conversions of any website by focusing on the needs of the visitor instead of what you want to tell them. This framework comes from Pete’s free “VD Report” that he originally published on his w

130: Flee 9 to 5 with Ben Angel

Mar 14th, 2014 46m 33s

Pete talks to author Ben Angel about his new book, Flee 9 to 5, and the many frameworks for success that it contains. They talk about personal branding, frameworks for product strategy and for Social Media Marketing Strategy among other topics.

129: The Game of Motivation with Dr. Jason Fox

Mar 7th, 2014 1h 16m

In this show, Pete talks to Dr Jason Fox, author of The Game Changer. They discuss motivation, and how you can use the principles behind games to motivate yourself and others. They also talk about goal setting and measuring progress.-= Win St

128: SPIN Selling and the 7 Levers of Business

Feb 28th, 2014 1h 2m

Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service.P