Bridget Deeney of Stylight joins us on this episode of Rakuten Marketing Radio to discuss how apparel shoppers are experiencing their path to purchase in new ways, and how brands can help connect with them along the journey.

Episode 8: In-Store, Online-to-offline and Omnichannel with Bree McNeal of Ebates

Aug 22nd, 2018 10m 24s

Bree McNeal and I discuss the opportunity that marketers have to bridge the gap between offline through the Rakuten Card Linked Offer Network, or RCLON.

Episode 7: Chinese Consumer Trends with Alex Hart of 55Haitao (DealMaker Scottsdale Special)

Jun 15th, 2018 19m 49s

Alex Hart of 55Haitao sat down with us at DealMaker Scottsdale to discuss consumer trends in China, how brands in America can reach the Chinese marketplace, and some things marketers may not know about Chinese consumers - but absolutely need to

Episode 6: Consumer Behavior, Marketing Channels, and More with Stuart Simms (DealMaker Scottsdale Special)

May 30th, 2018 9m 23s

This is a blog post about Rakuten Marketing Radio's latest marketing podcast episode, an interview with Rakuten Marketing President Stuart Simms. The interview was recorded on February 2, 2018, at DealMaker Scottsdale. The interview covers cons

Episode 5: Ad Fraud, AI and VR with Neal Richter (DealMaker Scottsdale Special)

Apr 2nd, 2018 22m 22s

One of the best ways to learn about the latest trends in digital advertising is to speak to experts, and when we did when we interviewed Rakuten Marketing CTO Neal Richter. Listen to our interview from DealMaker Scottsdale as we discuss ad frau

Episode 4: Video Content Marketing & Influencers in 2018

Jan 3rd, 2018 26m 34s

When looking at upcoming marketing trends in 2018, video marketing was one of the most reoccurring discussions. There's no surprise either, given how popular video content is with consumers. This episode of Rakuten Marketing Radio will help you

Episode 3: Understanding Digital Audience Behaviors

Oct 12th, 2017 37m 39s

Digital audiences are complex and diverse communities that, as marketers, you need to understand in order to be successful. But with so much complexity, where can you even start? In this episode of Rakuten Marketing Radio we discuss the digital

Episode 2: Creating Micro-Moments with Influencers

Aug 29th, 2017 27m 59s

2017 has been called the Year of the Influencer, and with good reason. As we learn more about the benefits of influencers in digital marketing, we start to recognize more benefits.One of these benefits that influencers can provide is the crit

Episode 1: Back to School Marketing 2017

Jul 10th, 2017 25m 42s

Did you know back to school shopping is the longest shopping period of the year in the US? Lasting over 3 months, consumers get started in mid-July and shop all the way through October for back to school products. To help get your back to schoo

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