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(re)branded - Bryan Mortensen

Bryan Mortensen

(re)branded - Bryan Mortensen

A Talk podcast
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(re)branded - Bryan Mortensen

Bryan Mortensen

(re)branded - Bryan Mortensen

Episodes
(re)branded - Bryan Mortensen

Bryan Mortensen

(re)branded - Bryan Mortensen

A Talk podcast
Good podcast? Give it some love!
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Best Episodes of (re)branded

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Haptics ExplainedAbout Magic Leap Magic Leap ConceptZoom Feature in iOS 8Dupont and the Teflon ToxinConsidering the Health Risks of Wi-fi.Godwin’s LawGerson Cancer TherapyThe Disruption of Grocery Stores 
Some interesting follow-up items from our discussion of the 'end of humanity':United States w/ Ice Cap Melted:Can Earth Lose Water?How Much Water Do People Need in a Year?The Desalination Cost MythElon Musk : "We need to leave Earth or risk ext
I'm starting a series about prototyping and the method I use to design prototypes.This is the first entry, and it's about making static mockups.Also, anyone who wants to join in the "#PROTOTYPED" Prototype Design Exercise? Check out the protot
Looking back at the body of work, I feel better about being a prototyper. 
I was curious to see the dimensions of the iPod Nano in relationship to the Watch. So, I made a little comparison: It's interesting to
The Reaffirming Affection Machine.As part of a project for VCU Brandcenter.
IntroductionHere is a fun game: put the word smart in front of pretty much any object you use during the day, and you get an idea of the potential of smart things. You also understand the expectations problem such potential also implies: should
Overcast Strategy Make a simple to use podcast catcher with complex technological sound engine as a differentiator.ScopeBy focusing on d
We talk about Samsung and it's messaging. Spolier, we aren't really fans. 
On Ron Johnson's, of Apple Store fame, failed rebrand of JC Penny:“the move was “definitely ill-timed,” considering Johnson was cut loose after his bold new pricing strategies clearly failed, but before being able to bring his “sho
There are many roles in advertising. Some of these roles are straightforward: a copywriter writes copy, an art director directs the art for ads, etc. Some titles are more abstracted from their work, even if their job is vital in the agency mode
MissionMake experiences, messages, and impressions that create a win for all people involved.Everything comes at a cost, and true Creatives should face the scarcity of time, resources, and people’s attention with a sense of purpose. If there is
A second attempt at a podcast about different approaches to, and interpretations of, advertising.This week, the show covers the nature of advertising's relationship with the agency model, the ALS 'Ice-Bucket' challenge, and the nature of viral
Direct from the church on the book of Abraham:'Mormon and non-Mormon Egyptologists agree that the characters on the fragments do not match the translation given in the book of Abraham.' It seems non-literalism is now implicitly doctrinal and m
A friend pointed out that Kate Kelly's belief system seems to align perfectly with the Community of Christ's. An alternate version of the LDS church that embraced Women in the Priesthood, a more progressive view on homosexuality and was less co
John Dehlin is set to find out about his church disciple this week and he writes about victimization:“Do I see myself as a victim? Not at all. I completely acknowledge the LDS Church’s right to decide who should and should not re
Critiquing the CriticismDefending the art of criticism is a perilous position in any situation. Defending criticism when it comes to Mormonism and negative associations about anti-Mormonism further cloud people’s judgment. But, in the wake of t
Follow-Up:This All-State Ad is my new favorite commercial. Not only is there a strong grand statement--truly a manifesto and All-State even calls it an anthem--but it directly relates to the brand story of insurance. And they didn’t even need S
Follow-UpI found an example of what kind of ‘branding’ the podcast is all about, with Burberry. A brand that changes, even significantly, can also be authentic, but it has to be good at Storytelling.The Disney's mis-steps in marketing the movie
This is the preface episode. Like an episode beta. We'll have more 'real' episodes soon, once we work out some of the kinks.
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