(re)branded - Bryan Mortensen Podcast

(re)branded - Bryan Mortensen

A talk podcast
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Follow-UpI found an example of what kind of ‘branding’ the podcast is all about, with Burberry. A brand that changes, even significantly, can also be authentic, but it has to be good at Storytelling.The Disney's mis-steps in marketing the movie Frozen, and the wrong-headed argument about why misleading messaging was ok.After talking about Frozen as a calculated move, let’s look at the Lego movie as the ultimate example of the win-win-win marketing solution. (Company wins more money, consumers win with more admiration of a loved product, and the brand is served at the high level.) FacebookFacebook’s first attempt at formal advertising is a bizarre and awkward brand manifesto.Facebook first home’s ad was actually pretty funny in a quirky sort of way, and the entire campaign was a more approachable, if not somewhat flawed, attempt at brand advertising. But the new ‘grounded’ campaign is actually some of the more brilliant stuff I’ve seen from a technology company. It shows best use cases of the core product, a brand story, and ties the brand to the product. A+Finally, the nerd credit for making an ad about community (facebook groups) is pretty impressive in the latest ads.The backlash of Facebook buying Rift.The backlash of Facebook buying WhatsApp.
We talk about Samsung and it's messaging. Spolier, we aren't really fans. 
Follow-Up:This All-State Ad is my new favorite commercial. Not only is there a strong grand statement--truly a manifesto and All-State even calls it an anthem--but it directly relates to the brand story of insurance. And they didn’t even need Snoopy. All-State: The ‘Are you in good hands?’ slogan has an interesting history. The slogan is one of the most recognized slogans in America and the longest running paid campaign. In response to the increasingly crazy ads from Geico, Allstate introduced a ‘presidential ad’ with a serious tone and a somber approach. Yet another example of the phenomenon of a company eventually taking IP intended to be serious that eventually turns into a punchline.  The Main CampaignsThe advertising character of Mayhem.Black President From 24 spots.Good Hands net in NCAA/NFL Football.
A second attempt at a podcast about different approaches to, and interpretations of, advertising.This week, the show covers the nature of advertising's relationship with the agency model, the ALS 'Ice-Bucket' challenge, and the nature of viral content. (Also, bigger phones.)
This is the preface episode. Like an episode beta. We'll have more 'real' episodes soon, once we work out some of the kinks.
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Podcast Details
Apr 9th, 2014
Latest Episode
Sep 14th, 2015
Release Period
No. of Episodes
Avg. Episode Length
About 1 hour

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