Susan Finch has been helping people solve marketing problems and build their online reputations and value for decades. Rooted in Revenue is a venue for snack-sized tips that can be easily implemented. Many tips are simply forgotten details as we are always moving fast to check things off our lists. Her step-by-step ideas and sometimes brutal logic are refreshing to verbose explanations. In addition to her own experience, she interviews revenue professionals from companies of all sizes to share their experience. Creating a new revenue stream with events can be challenging yet highly lucrative. Lany brings her 19 years of business, finance, and event experience to the conversation to assist business owners as they create their events. Lany's goal is to help business owners create better events that not only generate a greater impact within the community but also generates a healthy revenue for the business owner.