Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. Want the

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

Aug 23rd, 2023 19m 34s

Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners.Want the latest insights from ar

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

Aug 9th, 2023 35m 7s

Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs.Want the l

48. Dallas Lawrence on The Future of Free Ad-Supported TV

Aug 2nd, 2023 22m 26s

Dallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers.W

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

Jul 20th, 2023 40m 15s

In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

Jul 19th, 2023 40m 15s

46. CIMM’s Jon Watts on The Measurement Dilemma

Jun 28th, 2023 37m 17s

Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies.Want the latest insights from around

45. Frost Prioleau on Empowering Local Businesses with CTV

Jun 7th, 2023 19m 54s

Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement.Want the latest in

44. Chris Wilson on Decoding Cross-Platform Video Measurement

May 17th, 2023 23m 49s

Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surroundin

43. Michael Bologna on Unlocking the Power of CTV Advertising

May 4th, 2023 31m 43s

Michael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising.Want the l

42. Steve Lanzano on TV Advertising in the Streaming Era

Apr 19th, 2023 26m 11s

Steve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of innovation to stay competitive.Want the late

41. Brian Wieser on the Dynamics of Media Buying

Apr 12th, 2023 32m 52s

Brian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry.Want the latest insights from ar

40. Mike Shields on the Evolution of CTV

Apr 5th, 2023 23m 30s

Mike Shields, CEO of Shields Strategic Consulting, joins Michael Beach to discuss the convergence of digital and linear advertising, the difficulties in delivering targeted ads, and the challenges surrounding ad frequency.Want the latest ins

39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform Measurement

Mar 23rd, 2023 25m 29s

Howard Shimmel, Chief Strategist at datafuelX, shares the challenges of measuring video across different platforms, the role of data and analytics in the industry, and the importance of a reliable and accurate panel for measurement.Want the

38. The Herald Group’s Todd Van Etten on Optimizing Media for Maximum Impact

Mar 17th, 2023 26m 56s

Todd Van Etten, Chief Digital Strategist at Herald Group, shares the need for better tools to manage advertising campaigns and optimize media mix for maximum impact and provides insights into the challenges and opportunities of digital marketin

37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting

Mar 1st, 2023 33m 50s

Sam Bloom, the CEO of Camelot Strategic Marketing and Media, discusses the impact of the pandemic on the advertising industry, the importance of agencies’ expertise in various disciplines, the complexities of delivery and measurement, and the n

36. Matrix Solution’s Brenda Hetrick on Connecting Buyers and Sellers in a Fragmented Market

Feb 17th, 2023 25m 38s

Brenda Hetrick, President of Matrix Solutions, joins Cross Screen Media CEO Michael Beach to share the challenges facing media sellers in a convergent TV environment and how technology can bridge the gap for buyers and sellers.Want the lates

35. Madhive’s Joe Marino on TV Sellers’ Transition to Digital Video

Feb 8th, 2023 24m 9s

Joe Marino, Senior Vice President of Strategic Account Sales at Madhive, joins Cross Screen Media CEO Michael Beach to share his thoughts on the evolution of TV buying, the shift into buying digital video, and the challenges sellers face in thi

34. AdImpact CEO Kyle Roberts on What Marketers Can Learn From Political Advertising

Feb 1st, 2023 30m 4s

Kyle Roberts, CEO at AdImpact, joins Cross Screen Media CEO Michael Beach to share his thoughts on what advertisers across industries can learn from political advertising and how local advertising is reshaping the entire landscape.Want the l

33. Julia Alexander on the Impact of Ad-Supported Streaming

Jul 14th, 2022 53m 37s

Julia Alexander, Director of Strategy at Parrot Analytics, joins Cross Screen Media CEO Michael Beach to share her thoughts on the upside of ad-supported streaming and the economics of content production and unscripted programming.Want the l

32. Hollywood Reporter’s Alex Weprin on the Future of Ads in Streaming

Jul 6th, 2022 25m 27s

Alex Weprin, Media Reporter at The Hollywood Reporter, joins Cross Screen Media CEO Michael Beach to share his thoughts on the state of streaming, ad implementation strategies across platforms, and the latest on regional sports networks.Want

31. Yahoo’s Mallory Armstrong on the Keys to Cross Screen Measurement

May 25th, 2022 29m 8s

Mallory Armstrong, Yahoo's Head of Global TV Data Strategy, joins Cross Screen Media CEO Michael Beach to share her insights on the future of media buying and the current challenges and opportunities in cross screen measurement.Want the late

30. Rich Greenfield on Streaming’s Road Ahead

May 19th, 2022 37m 25s

Rich Greenfield, Partner and Media and Technology Analyst at LightShed Partners, joins Cross Screen Media CEO Michael Beach to share the bull/bear case for companies like Netflix, Roku, Disney, and Comcast, the future of news, and the challenge

29. Ashwini Karandikar on Data-Driven Decision Making

May 11th, 2022 45m 44s

Ashwini Karandikar, EVP Media, Tech & Data at The 4A’s, joins Cross Screen Media CEO Michael Beach to share the importance of cross-channel measurement at the local level and data-driven decision-making for marketers and agencies.Want the la

28. Mark Zgutowicz on Success Drivers in the Video Ad Market

May 4th, 2022 25m 55s

Mark Zgutovic, a Senior Research Analyst at The Benchmark Company, joins Cross Screen Media CEO Michael Beach to discuss how short-form content videos are pulling ad dollars from mainstream players and the future of ID and privacy in the Connec