Mac&Ernie Pty Ltd
Small Town Business with Erika McInerneyEpisodes
Episodes of Small Town Business
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Alex Thomas is a rural health and safety specialist and advocate for safety and wellbeing in regional and rural areas - especially on farms. In this episode she tells us her very personal ‘why’ and why she’s so passionate about this topic. She
Sometimes to make a treechange you have to leave your career behind and start something new. There are so many pros to building a local business - especially to support your lifestyle or family goals, if commuting back and forth to the nearest
Kristy Plumridge is the owner of Greenhills Farm and The Ridge House in Yarragon, West Gippsland. She and her husband Neil made a treechange from Melbourne in 2015 but they did it a little differently - pretty smartly I think. They bought a far
Even though I believe there is usually a place for social media in your marketing, I will rarely encourage anyone to JUST focus on it. Having a healthy spread of promotional and marketing activity allows you to reach a broader audience and miti
How much time and effort do you spend working on your business’ social media? Is it at the expense of other media? There’s increasing pressure from all around us to believe that social is the only way you can build your business or promote your
If you’re in a small business, chances are you’re wearing the marketing and social media hat. Being close to the heart of your business makes you the best person for the job, but sometimes it can be hard to share the type of content that really
My guest, Amy from The New Red, is no stranger to a good pivot, having traveled a winding road in her career and life. More recently in her small business she went into battle against her local Council to keep her successful woodworking and eme
Are you a lifelong learner? I am! Learning comes with success and failure and, in small business, it comes from listening to others’ experiences. In this episode I open up about some of my learnings and challenges to date. I hope it helps - eve
My guest, Jackie Yong from Soilz Alive, describes herself as a curious human, compost enthusiast and hair lover…three things that you wouldn’t think you could turn into a business. But she has and it’s great. It wasn’t all smooth sailing though
This week I’m talking about passion. How to find it when you’re feeling stuck or how to know what you could or should be doing. I give you a few thoughts on how being passionate about your business can backfire and some tools to try and prevent
Does your small town have a calendar of events that you attend regularly? If not, do you wish it did? Conceptualising, creating and running events is no small feat and it requires a lot of hard work and passion.My guest, Alli Walker from Walker
Purpose-driven, for-purpose, heart-led, social-enterprise, profit-for-purpose…There are a lot of ways to describe businesses that have a purpose or a mission, but there’s also a common misconception that business that have a purpose, or are dri
Just a few years ago, Jason and Andy Quin conceived, developed and launched a really special range of alcohol-free, inclusive drinks, called ETCH Sparkling, that celebrate health and native Australian fruits and herbs. Special for those reasons
There’s a lot that can be said about family when it comes to business, especially small business. It’s very hard to run your own business without involving your family - whether directly or indirectly. Setting boundaries and having clear intent
Are you one of the many many people who left their home town seeking greener pastures, fame or fortune only to feel that pull back when the time came to raise your own family? I am and so is Sarah Rowan, my guest today. Sarah lives in rural New
Authenticity is such a slippery little sucker. We know it’s important, but what does it actually mean to be authentic when it comes to your business or your social media and marketing?In this episode I reflect on my conversation with Doug in ep
Over the past two years I’ve talked with a lot of people who took a redundancy or lost their jobs during the pandemic. People who found themselves with either no choice but to start their own business or, in the case of this guest, saw an oppo
As this podcast season progresses, I’m realising that everyone I speak with has something in common. The safety net of their own community. If you’ve been listening along, you might have noticed that too.So in this episode, I’m going to take my
One of my favourite sayings is ‘a rising tide lifts all boats’ and I reckon Dave, his wife Mich and their network of business owners, foodies, makers and shakers are definitely that tide. We’re back in Warragul because I really wanted to intro
I’m back again talking about confidence and how you can channel it if you’ve got it, or muster it up if you don’t. You’ll hear my thoughts on five ways that you can work on your confidence and, in doing so, put your best foot forward in your bu
Confidence. Backing yourself. Sometimes when you’re starting out in business you really do have to fake it till you make it. And I’m not talking about anything dodgy here. I mean digging deep and faking the confidence that you need to walk into
In this episode I dig a little deeper into the idea of ‘virality’. Why DO we dream of a large following? Why do we crave NUMBERS when it comes to our social media? You’ll hear my thoughts on five key features of viral content and how you can le
In the midst of all the lockdowns in 2020, Hanna Lofgren and her husband Grego Montalban Sanchez (aka The Invy Baker), set up a micro-bakery in the small coastal town of Inverloch, South Gippsland.Their intention was to create a lifestyle busi
Small Town Business is coming soon! Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your busi
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