Anticipation of the reward from alcohol is one of the main reasons we stay stuck in the back and forth cycle. We believe alcohol will help us relax, unwind, deal with negative emotions, have fun, or connect with others. This is what causes cravings for alcohol. In this episode I’ll explain how we learn to associate certain things with drinking, how we can break these associations after we quit drinking, and 2 ways that you can reduce cravings.What to listen to next:E62: dopamine deep diveE197: making the decision to quit drinkingE143: how to stay accountable in your sobrietyE128: why cravings are so powerful 

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If you enjoyed this episode please consider buying me a coffee to support my work https://www.buymeacoffee.com/soberpoweredSources are posted on my websiteDisclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice.Learn more about your ad choices. Visit megaphone.fm/adchoices