Emotional hooks and triggers have always been a good way to compel people and engage them in your storytelling. For businesses, it's just as important to include some emotional rewards in the stories they tell to the market. In this episode, I

The Storyselling Podcast - Episode 10 - The Why's

Jan 9th, 2019 25m 40s

The biggest mistake a small business or startup can make when considering what product or service to offer a market is to base that decision on some sort of 'gut feel' or to offer the market the story that YOU want to give or that you feel is s

The Storyselling Podcast - Episode 9 - Lead Generation

Jan 8th, 2019 46m 19s

In this episode, I talk about the importance of reaching the RIGHT people at the right time on the right platform, how to get them, how to keep their records, and what the hell to do with all of that in the future. I also go through my EXACT le

The Storyselling Podcast - Episode 8 - Conflict

Jan 2nd, 2019 23m 54s

All great storytelling has some conflict. Sometimes the conflict IS the story. And it's no different for people trying to build their business or startup's storytelling, their own storytelling, or their public profile, there is always some con

The Storyselling Podcast - Episode 7 - Story Arcs

Jan 2nd, 2019 23m 42s

Story arcs are a storytelling device, mostly used in platforms like episodic television for instance, that helps a storyteller reach the right people at the right time, with the right voice, and on the right platform. It's easy to get distracte

The Storyselling Podcast - Episode 6 - 1,000 True Fans

Dec 21st, 2018 20m 38s

The concept of the 1,000 True Fans comes from the work of Kevin Kelly, and he talks about the fact that most creators set out to rule the world and have a million fans and make a million dollars, when all we really need is 1,000 TRUE fans. The

The Storyselling Podcast - Episode 5 - The Power of Video

Dec 21st, 2018 22m 50s

There is probably no greater way to compellingly tell a story than to tell that story in video form. It has loads of advantages over using text or using images, because it can really show who you are, what your message is, and make you a lot m

The Storyselling Podcast - Episode 4 - The Curtain

Dec 18th, 2018 24m 28s

Most of us are - for some reason - terrified that people will find out what really goes into building our business, or creating our products or services, why we price them the way we do, where that money goes and so on. But guess what? That's e

The Storytelling Podcast - Episode 3 - Platforms

Dec 14th, 2018 18m 11s

Which platform should you use to tell your story on? What's the easiest? Which one has the most people on it? Does all of that matter? The short answer is: no, it doesn't. You need to go fishing where the fish are.

The Storyselling Podcast - Episode 2 - Cuddling Babies

Dec 12th, 2018 15m 25s

We get so caught up in the traditional sales and marketing thing of bombarding people with features and benefits, instead of just telling people how our product or service is going to change their life, for the better, and forever. Let's do mor

The Storyselling Podcast - Episode 1 - Structure

Dec 12th, 2018 17m 5s

Like most things, storytelling fails when it isn't planned and doesn't have any consistent form or structure. And one of the biggest failures when it comes to not having a defined structure, is that a story can ramble on and get further and fu

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