The path to purchase can take many different routes. In this podcast episode of Straight Talk!, learn what sales teams can do to make doing business with them easier on the customer.
Ben Looper is the president of the Restoration Industry Association (RIA). In this episode of Straight Talk!, he describes the state of the industry with the RIA right now and what he sees in the near future and beyond. From an uptick in certi
Ed Cross is an attorney who works closely with the Restoration Industry Association (RIA) and has been diligent with working as a mediator between restoration contractors and the insurance industry. With a focus on customized pricing and overco
In this episode of Straight Talk!, Jerred Attanasio, the director of building service contractors at Spartan Chemical Company, tells us how you can level up your training efforts with CleanCheck in your company.
This special episode is from our guest program, "Unscripted".In this episode of Unscripted, Jeff Cross, media director for ISSA/Cleanfax, interviews The Helios Group's Joseph Hoffman and Leon Walker-Metts to spotlight the benefits of this progr
A positive company culture fosters a sense of belonging and purpose among employees, leading to higher levels of engagement and job satisfaction. When employees feel valued and connected to their workplace culture, they are more likely to stay
Standard Operating Procedures. SOPs. It's a simple concept, yet many companies are missing out and by not taking care of the basics in business means losing out on success and growth. In this episode of Straight Talk!, Dean Mercado, the CEO of
This special episode is from our guest program, "Unscripted".In this inaugural episode of Unscripted, Jeff Cross, media director for Cleanfax, an ISSA publication, welcomes and interviews Mili Washington, the IICRC Standards Director. She share
Innova NanoJet Technologies Limited is a Glasgow UK based fast-growing technology and product company at the forefront of innovations. The company develops and commercializes breakthrough platform technologies in ultrasonic and ultra-fine nano-
Test to see if your team has what it needs to succeed with this online tool.In this episode of Straight Talk!, Ed Marsh, the founder and principal of Consilium Global Business Advisors, digs into the details of sales enablement and how that can
Becky Kaufold is the manager of government affairs and sustainability at Spartan Chemical Company, and the chair of the Floor Care Products Division with the Household & Commercial Products Association, or HCPA. In this episode of Straight Talk
When you have a service to sell, you have a need for someone to buy. In this episode of Straight Talk!, business coach Dean Mercado describes how to revolutionize marketing by diving into the three key stages of the buyer's journey, understandi
There is one issue facing virtually every company in our industry: Finding, onboarding, and keeping good workers. But going beyond that, helping them advance to make a real difference in company culture and growth. Chuck Violand is the founder
Sales professionals are always looking for strategies that will land them valuable clients. One strategy proven to work but, at the same time, one that some may hesitate to use is entertaining. Not simply taking a client out to lunch but someth
The details matter, and what your potential clients do in their quest for products and services can give you the information you need to sell to them. Their online activity, how they search, and much more is all available to you in the form of
When running a business, figuring out how to succeed is an ongoing challenge because with time comes changes. Those changes may be with consumer habits, corrections in the marketplace, or emerging technology. But have you ever focused on recip
Cockroaches can invade and take over a home or commercial building and cause all kinds of havoc, and it can happen quickly. How they survive and thrive is important to understand when dealing with this type of pest. This topic is a must-watch i
Garret Gray is the President of Protect Insurance Solutions with CoreLogic. In this episode of Straight Talk!, he shares his vision for the restoration industry and how to work together to turn ongoing challenges into solutions for working with
Most know the reference to David and Goliath and how what seems weak can take on and conquer the strong. The same applies in the world of commercial cleaning and building service contracting. With the right strategies in place, a smaller cleani
Learn what Lysol Pro Solutions is doing to help facilities to cope with winter illnesses, including the flu, RSV, and COVID-19. For more information, visit Lysol Pro Solutions.
Chuck Violand is the founder and principal of Violand Management Associates and has authored a book entitled "Forging Dynasty Businesses: The Competitive Edge of Enduring Teams." In this episode of Straight Talk!, Violand digs into the essentia