STUCK Design Pte Ltd
STUCK in DesignEpisodes
Episodes of STUCK in Design
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Are art and science really that incongruent?Creative technology is a relatively new field of work that straddles the border between arts, science, design and development.In his very first episode, Benjamin Xue, one of the leads in STUCK's new
You can have the perfect design and it could still failIf you can't tell it's story well.Today we have one of STUCK's newest director's KK Wong sharing about how to craft a story so your audience understands the consideration behind your de
Should designers only design for the good of humanity?Donn shares how creating small ripples for good is better than trying to effect big changes,and how life-centred design could be a more compassionate alternative to human-centred design.
Designers face a dilemma when asked to design products or services that may not align with their personal beliefs.In the case of vice products, Donn shares why STUCK tends not to pick up such projects, and how the team holds one another acco
An idea that is based on truthful insight will naturally resonate and be loved,and storytelling is the key to bringing this to light.Donn shares an anecdote of designing a farming implement,and how the project team crafted a story to bring
Designing a well-loved product is hard; producing and selling one is even harder.Donn discusses the various stakeholders involved in making an object that people love,and how big brands like MUJI and Apple are closing the gap between object
We go on staycations to relax and unwind,but what difference does a hotel bring as compared to our own homes?Donn thinks the answer lies in the products we have at homeand shares how products that are inappropriately designed for human use
Creating a delightful experience is a common goal amongst designers and brand managers.Yet, this sense of delight changes with the context of the brand, product and user.Tze talks about the different ways “delightfulness” changes, and how w
'I just need to add one more thing to make it better'As a designer, project manager or client, it’s tough to decide when a design is complete and ready for market.Tze shares how testing is an important step in evaluating a design’s readiness
Intangible prototype,tangible experience.It is easy to think about making prototypes and iterations when the project involves a tangible object,but how exactly can you visualise an intangible prototype?Tze shares some examples of ways to
Is there ever too crazy an idea?Crazy ideas are often associated with things that are unfeasible or too out-of-this-world,but it doesn’t always have to be the most complex or challenging idea.Tze shares how crazy ideas can just be what is
Thought experiments cost nothing to test.Experiments are valuable to discover newness but can often be costly and comes with the risk of failing.Yet experiments can also start from thought experiments, which cost close to nothing to test.Tze
Doing research isn’t just about asking questions. Instead of conducting research with the mindset of a one-way collection of data, Jieyu shares how going into research with a point of view on the subject matter enriches the process and the data
Does bias really have no part to play in research?It is commonly believed that research studies should be unbiased and fair.Yet, biases are very much human and commonly found in research, especially qualitative studies.Jieyu shares how b
Why do we need to hire a designer?Most companies have employees who are far more experienced, who understand the issues the company is facing more intimately and who by all logic would do a much better job at solving the problems the company i
Design thinking seems to be the hot new tend that everyone talks about.And though it seems quite simple in concept it is seen as something that only designers can do.Well the truth is,ANYONE CAN USE DESIGN THINKING.Listen to Jieyu as he
Design Thinking has been a buzzword amongst innovation teams and businesses over the past few years, and it can be easy to fall onto the bandwagon without truly understanding the core intention of the process.Tze talks about the cornerstone
Ever wondered what the story behind STUCK’s name was?Or been curious how friends make a design studio work without tearing each other’s limbs off?Donn shares his tale of STUCK’s origin story, his journey in growing the business, and his end
Too many processes hinder innovation.As a company grows, processes come into place to give structure and a fallback for newcomers to assimilate into the company’s approaches and even culture.Yet these processes often become impediments for
In a consultancy like STUCK that dabbles in a plethora of projects,design work can become a blur, but some things just stick.Jieyu shares the most memorable and disappointing projects that he has done at STUCK over the years,as he recounts
If everyone is and can be creative, how can it be activated?Tze shares some steps you can take to become self-aware and break away from the trappings of feeling uncreative.Plus, he shares how to as for feedback on a brilliantly silly idea w
It is hard to be innovative, either you are born with it or without it.Yet being innovative seems to be the most sought after skill now.Many of us think that there are two types of people in the world: creative and non-creative people.On t
Is there really such a thing as a non-creative industry?Donn shares how creativity can be brought into seemingly regimental and repetitive work/industries, and how new ideas generated from a different perspective can resonate more deeply with
Being a creative seems like a daunting task,but truly everyone can do creative work.Donn shares his method of systemising creativity by simply making a list of objects or words that act as triggers for creating new ideas and generating new
As part of our mini-series on hiring a design consultant,Tze quickly talks about the factors that make design fees high and how the design cost compares to the overall cost of bringing a product to market.
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