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episode of Swindled may contain graphic

2:34

descriptions or audio recordings of disturbing

2:36

events which may not be suitable

2:39

for all audiences. Listener

2:41

discretion is advised. The finn

2:47

Holloway is a beautiful river. It

2:51

is a black water stream originating in

2:53

the San Pedro Bay wetlands running 36

2:56

miles to the Gulf of Mexico. The

3:00

river is important to us because it feeds

3:02

into the Gulf of Mexico and it has

3:04

a direct impact on our fish and

3:06

on the sea grasses that are very vital

3:09

to that area. The

3:13

finn Holloway was a beautiful river once

3:15

upon a time according to the

3:18

natives of Taylor County, Florida, but

3:20

not anymore. The algae balloons

3:22

and the sea grass had disappeared. The

3:25

water had turned black as motor

3:27

oil. The insects were deformed and

3:29

almost all of the marine life had

3:31

been wiped out except the female mosquito

3:33

fish which scientists observed

3:36

had begun developing male genitalia.

3:39

As far as water quality, I can't think

3:41

of anything worse than Florida. A

3:43

researcher with the Environmental Protection Agency told

3:46

the St. Petersburg Times in March of

3:49

1991, it was no wonder why. The buc

3:51

guy cellulose plant which opened in Perry, Florida

3:54

in 1954 had

3:56

been pumping 50 million gallons of

3:58

wastewater into the finn Holloway. River

4:00

every day for decades. The

4:03

mill's effluent, which included chlorine used

4:06

to bleach the paper pulp the

4:08

plant produced for use in products

4:10

like disposable diapers and coffee filters,

4:13

was simply discharged and forgotten. And

4:15

it was all perfectly legal. Back

4:17

in 1947, local leaders

4:19

in Taylor County, in an effort to

4:21

attract big business, persuaded the

4:24

Florida State Legislature to classify the

4:26

Finn Holloway River as an industrial

4:29

river. The law, in

4:31

part, stated that any

4:33

industrial operation in Taylor County,

4:35

quote, shall have and

4:37

is hereby granted the right and

4:39

is hereby empowered to discharge and

4:42

deposit sewage, industrial and chemical waste,

4:44

and effluent, or any of them,

4:47

into the waters of the Finn Holloway

4:49

River and the waters of the Gulf

4:51

of Mexico, into which said river flows.

4:55

The devastation that occurred as a result of the

4:57

new law was breathtaking. In

4:59

the late 80s, scientists had also discovered

5:01

that during drought, the bug-eye

5:04

plants, discarded waste seeped into aquifers

5:06

and drinking wells instead of flowing

5:08

into the Gulf as intended. This

5:11

revelation helped explain the dead dogs, stomach

5:13

issues, and blistering scalps common among the

5:15

residents who lived on the riverbanks. This

5:18

revelation also proved to be the breaking

5:20

point for many of those residents. More

5:23

than 40 years after the Finn

5:25

Holloway's industrial classification, people

5:27

demanded change. One

5:31

of those people was 38-year-old Stephanie

5:33

McGuire. Stephanie, a lifelong

5:35

native of the area, owned and operated

5:37

a fishing camp on the Finn Holloway

5:39

River with her cousin, Linda Rowland. In

5:42

1991, after witnessing

5:45

the environmental catastrophe caused by the

5:47

pulp mill firsthand, Stephanie

5:49

and Linda joined a local activist group

5:51

called Hope, Help Our Polluted

5:53

Environment. The group

5:55

petitioned the bug-eye to reduce its waste and

5:58

threatened a lawsuit against the plant. Unsurprisingly,

6:00

those actions proved unpopular with some

6:03

of the townspeople whose livelihoods depended

6:05

on it. On

6:08

April 7, 1992,

6:11

Stephanie McGuire was washing dishes when she heard

6:13

a commotion outside. Linda

6:15

Rowland had driven Stephanie's son into town

6:17

to purchase a Gameboy, so she knew

6:19

it wasn't them. It's

6:21

probably just a boat stalking at the

6:23

camp, Stephanie thought to herself. The

6:26

dogs were barking. She went

6:28

outside to investigate. There

6:30

was a man in a small boat trying to get her

6:32

attention. Do you know who owns

6:35

the cows just down the dirt road? He

6:37

yelled to her. I think

6:39

I might have shot one of them, accidentally.

6:43

Perplex Stephanie McGuire walked outside towards the

6:45

man and locked the gate behind her.

6:48

As she moved closer to the water's edge, she was

6:50

struck by a rock to the back of the head.

6:54

Stephanie fell to the ground. She looked up

6:56

to see two other men standing over her. They

6:58

were wearing camouflage and hunting masks. Soon,

7:02

the driver of the boat joined them and tried to

7:04

pin her down, but Stephanie struggled

7:06

to her feet, reared back, and

7:08

landed a satisfying punch. The

7:11

unlucky recipient of that haymaker lifted his

7:14

mask to collect a dislodged tooth which

7:16

he tucked away in a pocket. Then

7:19

he pushed McGuire back to the ground and stomped on

7:21

her hand. We're going to

7:23

teach a lesson to all you crazy people

7:25

that are going to cause us to lose

7:27

our jobs as the maskless boat driver inched

7:30

towards Stephanie with a razor blade in hand.

7:32

I'm going to do this as slow as I can so

7:35

it'll be as painful as possible, he told her.

7:38

This is the last face you'll see.

7:42

The man slashed Stephanie's shirt open and carved

7:44

a wound from her right ear toward her

7:46

mouth. They used a cigar to burn a

7:49

hole into the flesh above her left breast.

7:52

Then two of the men raped her and bit

7:54

her and then poured the polluted

7:56

river water into her wounds, she told

7:58

authorities. Now you'll have

8:00

something to sue us about," she was told. Stephanie

8:04

McGuire said she thought she was going to die that

8:06

day. The men had a shotgun

8:08

with them but were scared off when her dog

8:10

Boo Boo escaped his enclosure and bit one of

8:12

the assailants in the face. Stephanie

8:15

lay on the ground, bleeding as she watched

8:17

her attackers scurry onto the boat and speed

8:19

away. Local

8:22

law enforcement was skeptical of Stephanie

8:24

McGuire's story, but Stephanie knew they

8:26

would be. The

8:28

Buckeye Cellulis plant, which was owned

8:30

by Mega Corporation Proctor & Gamble,

8:32

was the largest employer in Taylor

8:34

County. By itself the

8:37

company accounted for half of the property tax base.

8:40

At times four of the five county

8:42

commissioners were on P&G's payroll. Needless

8:45

to say the powers-to-be were not

8:47

in tune with the activist's crusade.

8:50

Regardless, a year-long investigation into

8:52

the attack followed, Proctor

8:55

& Gamble even offered a $5,000

8:57

reward for information that never came.

9:00

According to the Florida Department of Law

9:02

Enforcement, all of the available

9:04

evidence conflicted with Ms. McGuire's claims. There

9:07

was no blood at the crime scene,

9:10

no footprints, no evidence of a scuffle

9:12

at all. In

9:14

addition, forensic experts determined that the bite

9:16

mark on Stephanie McGuire's body was not

9:18

actually a bite mark, and

9:21

the cigar burn on Stephanie's

9:23

chest featured a remarkable resemblance

9:25

to Abraham Lincoln as

9:27

if the mark had been self-inflicted with a

9:29

hot copper penny. Stephanie

9:32

McGuire stopped cooperating with authorities.

9:35

She refused to be photographed the day of the attack.

9:37

She refused to take a polygraph test. Stephanie

9:40

was convinced that the Sheriff's Department was

9:42

in the pocket of Proctor & Gamble

9:44

like everyone else. She

9:47

claimed the investigation would never be fair.

9:51

Not any new leads. The Taylor County

9:53

Sheriff's Office closed Stephanie McGuire's case. At

9:56

one point, they even considered filing charges against

9:58

her for perjury. Overstock.

10:01

And Maguire maintain that are story was

10:03

true. The scars on her face and

10:06

a miscarriage. it's up for six weeks

10:08

after the attack. Reproof enough for most.

10:11

Stephanie Maguire in her cousin Linda

10:14

Roland left Taylor County during the

10:16

investigation, but the harassment followed. when

10:18

their new whereabouts were published in

10:20

the local newspaper, the threatening phone

10:23

calls resumed. One of their dogs

10:25

was poisoned with antifreeze. Stephanie Mcguire

10:27

and Linda Roland continued to live

10:29

in fear. Stephanie

10:31

said she kept a gun, buyers died

10:33

at all times, and would wake up

10:36

screaming in the middle of the night.

10:38

A cousin, Linda, a former Buckeye employee

10:40

who was battling for disability payments, told

10:42

the media quote. Stepping outside

10:44

stars will heal. It's are inside

10:46

scars I'm worried about she added

10:48

we have not been violent. We

10:50

have said time and again we

10:52

do not want the mill to

10:54

shut down. Proctor

10:57

and Gamble didn't care the Mcguire

10:59

case that attracted national media interest,

11:02

pr and good or the names

11:04

of the game. Png.

11:06

Was feeling the heat. So after

11:08

spending millions of dollars trying and

11:10

failing to mitigate the ongoing environmental

11:12

disaster, The. Company announced it was

11:14

putting the But I factory up

11:17

for sale. It wasn't worth the

11:19

trouble anymore. The class action lawsuit

11:21

filed against The Planet been dismissed

11:23

because the homeowners cannot proven of

11:25

financial damage. Png was off the

11:27

hook and they were packing their

11:29

bag. The company made sure to

11:31

raptor Environmental boards with extra care.

11:35

Proctor and Gamble strategy is to

11:37

move it's consumer products division and

11:39

to other parts of the world.

11:41

Globalization. Png. Site manager told

11:43

the St. Petersburg Times. The

11:46

environment had nothing to do with it.

11:48

It only seems like bad timing here.

11:51

Bad timing or not, but I was

11:53

not a factory that Taylor County could

11:55

afford to lose. in the

11:57

early nineties the unemployment rate was ah ready

12:00

out of control. Maryland assemblies,

12:02

the county's treasured gunpowder plant was

12:04

forced to shut down after federal

12:07

fraud indictments and the boat

12:09

cells had dried up with the economy. New

12:11

suitors wouldn't be lining up to take their

12:14

places anytime soon. A polluted

12:16

river doesn't exactly smell like money.

12:19

Things were looking bleak. Until

12:21

1993, the Buckeye plant was

12:24

sold to Buckeye Technologies,

12:27

an investor group of former Procter &

12:29

Gamble executives who would then eventually sell

12:32

it to Georgia Pacific, the

12:34

pulp and paper company owned by Koch

12:36

Industries. Later in 1993,

12:38

P&G cut 12% of its workforce, closed one of

12:40

every five

12:43

factories it owned, and awarded its

12:45

stockholders a higher dividend. The

12:48

company also remained the

12:50

biggest customer of the

12:52

Buckeye Cellulos plant. In 1994,

12:55

Taylor County's commissioners voted to strip the

12:57

thin Holloway River of its industrial status.

12:59

In 1997, a $39 million effort

13:03

to restore the polluted waterway was

13:05

underway. Georgia Pacific also pledged

13:08

up to $100 million for the cause.

13:11

In December 2020, the company installed

13:13

a 15 mile pipeline that rerouted

13:15

all the Buckeye waste out past the

13:17

river to instead dump it directly into

13:19

the Gulf of Mexico. There,

13:22

problem solved. For

13:25

those in Taylor County, Florida, the thin

13:27

Holloway is symbolic. It's a

13:29

resurrection, a rebirth, a

13:31

revitalization for the company

13:33

responsible for polluting it, one of

13:36

the largest corporations in the United States

13:38

of America. The thin Holloway

13:40

River was merely a blip on

13:42

the radar, another day at the

13:44

office, a passing afternoon. The

13:47

thin Holloway River was just another line

13:49

item on a list of scandals for

13:52

Procter & Gamble, who seem rather frequently

13:54

embroiled in controversy. Whether

13:56

it's designing a killer tampon, marketing

13:58

a potato chip, that makes you

14:01

shit yourself or just plain old-fashioned

14:03

Satan worship. The Cincinnati-based

14:05

company has seen it all, and

14:07

let's not forget the elaborate test performed

14:10

on animals to research pet fruit. Don't

14:13

say I didn't warn you. A

14:15

multinational corporation's squeaky clean image

14:17

conceals a history of good

14:19

luck, bad luck, triumph,

14:21

and tragedy on this

14:23

episode of Swindle. They

14:30

bring a movement of officials about accounting rearses.

14:34

They all agree around ethical hate, a place

14:36

of tax burden for a number of weeks,

14:38

a million dollars, a

14:40

million dollars, a million dollars, and a million dollars. They're going

14:42

to pay for our high-value, and they're going to pay for

14:44

the record. They're going to pay for the record, and they're

14:46

going to pay for the record. And in the full attempt

14:49

at it, a swing is the price. Seeking

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14:59

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15:04

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Facebook games. William

15:29

Proctor, an Englishman, was a candlemaker.

15:33

James Gamble, who was Irish, made soap.

15:37

More than 170 years ago, they formed

15:39

a venture that would grow to become

15:41

one of the world's most valuable and

15:43

admired companies, Proctor and Gamble. Proctor

15:48

and Gamble was founded with humble roots in

15:50

1837 in Cincinnati, Ohio. During

15:54

The American Civil War, The company won

15:56

government contracts to provide candles and soap

15:58

to the Union Army. Or

16:01

products were introduced to new customers around

16:03

the country and profits rose steadily year

16:05

after year. The company

16:07

went multinational and nineteen fifteen expanding

16:10

to Canada. Fifteen years

16:12

later, Nineteen Thirty they crossed the notion

16:14

and started selling products in the Uk.

16:17

Png is rise from that point has

16:19

been meteoric. Today

16:21

Proctor and Gamble products touch approximately

16:23

five billion people every day, with

16:26

markets and over one hundred and

16:28

eighty countries. A company

16:30

dominates the beauty grooming, health care,

16:32

home and baby products markets, earning

16:35

seventy billion dollars in revenue and

16:37

twenty twenty. With. Ten billion

16:39

of that coming to run lucrative

16:41

partnership with Walmart. A classic American

16:43

power couple. Thanks. To

16:46

their brands Tied Aerial and Downey.

16:48

Proctor. And Gamble accounts for thirty

16:50

percent of global fabric and laundry cells

16:53

to Gillette. They deliver a staggering sixty

16:55

five percent of the world market for

16:57

razors and blades. But. None of

17:00

those as Png, his biggest brands. That

17:02

distinction goes to pampers worn by

17:04

twenty five million babies and one

17:06

hundred countries every day. Peppers

17:08

generates ten billion dollars and cells

17:10

annually. In fact, twenty one different

17:12

brands earned more than one billion

17:15

dollars for Png in two thousand

17:17

and nineteen. Proctor

17:19

and Gamble spent only seven of those

17:21

billion dollars on advertising. And twenty twenty.

17:24

And the budget increases every year. As

17:27

a result, the corporation has the reach

17:29

an influence to force an agenda, rewrite

17:31

history, or sell a story. As.

17:34

A matter of fact, when a Pg

17:36

the earliest signature products was marketed on

17:38

a lie. Ivory soap

17:40

the first so to ever flown

17:42

water the with more than just

17:44

a gimmick. Admits that people

17:46

no longer needed to reach blindly on

17:49

the bathtub, forced to retreat their last

17:51

bars. Png had a hit on

17:53

its hands. Ivory became one of

17:55

the best selling brands of soap in the

17:57

world. And four years

17:59

pm. The gleefully told the tale of

18:01

I Verizon and some. How an

18:04

unnamed employ left up that's of soap

18:06

mixing during his especially long lunch

18:08

break. Extra air with whipped

18:10

into the soap and by law

18:12

Ivory was born. A happy accident.

18:15

Lucky us. Except

18:17

none of that actually happened. The

18:19

story was invented just a fun

18:22

little branding exercise. And reality,

18:24

floating soap was created on purpose through a

18:26

series of tests and trials. That

18:29

are employee who accomplice such

18:31

a feat. Why? That was

18:33

chains Campbell Junior. Fun of,

18:35

you guessed it. James. Gamble

18:37

Senior a Gamble and Proctor

18:39

and Gamble. James Jr

18:42

was a Png chemist and I'm eighteen

18:44

sixty three He wrote in a notebook.

18:47

I. Made floating so today. I

18:49

think we'll make all of our stock that

18:51

way. Ally

18:55

sure, but mostly harmless.

18:57

Everyone expects tall tales from a salesman

18:59

do they not However, marketing mistress Woodland

19:02

Proctor and gamble and have been a

19:04

hot water more than a hundred years

19:06

later. In November, Nineteen

19:09

Ninety One, the Attorneys General of

19:11

Ten States, put a stop to

19:13

a Png advertising campaign for loved

19:15

brand diapers. A magazine advertisement for

19:17

the brand pick a the hand

19:19

holding a pile of soil under

19:21

a banner that read. Ninety

19:24

days ago, this was a disposable

19:26

diapers. Clearly be

19:28

at imply that the diapers were

19:30

biodegradable. But in reality,

19:32

the diapers raleigh partially compostable.

19:35

Which. According to the attorneys general of

19:37

those ten states, Would. Have

19:39

been nice to know before people started burying

19:41

them in their yards. At

19:44

a time when we can, american cities

19:46

had the solid waste facilities to properly

19:48

process the diapers and the way they

19:51

were advertising proctor and gamble. The find

19:53

good two thousand dollars but never admitted

19:55

to any wrongdoing. Introducing

19:58

only a non. Ring

20:00

from an approx only lead as into

20:02

twelve hour ago think it last longer

20:05

than extra strength tylenol and will isn't

20:07

stronger Italy the similar to your stomach

20:09

lining an. Aspirin new leaf.

20:13

And Nineteen Ninety Four Proctor and Gamble

20:15

was back in court for off the

20:17

skating. The truth about it. New anti

20:20

inflammatory drugs. The Leafs. Commercials

20:22

for Lead claimed that one or two pills

20:24

provided eight to twelve hours of the lease.

20:27

Far more effective than the competition,

20:29

but only lasted forty eight. According

20:31

to the official looking bar graph, there

20:33

was plastered all over television screens As

20:36

part of Png is one hundred million

20:38

dollar marketing campaign. A

20:40

competition specifically American Home Products

20:42

Corporation maker of the Advil.

20:45

Took. Issue with the claim. And pointed

20:47

out that the to products or virtually identical.

20:50

It was basic Ibuprofen for which the

20:52

Food and Drug Administration recommends no more

20:55

than one dose and an eight hour

20:57

period. Because a potential side effects, it

20:59

did not mean how Png had boasted

21:01

that the medicine was effective for a

21:04

longer period of time. Proctor

21:06

and Gamble. it wasn't a disadvantage into

21:09

an advantage of one the lawsuit anyway.

21:11

The judge rejected the claim that Proctor

21:14

and Gamble had deliberately intended to mislead

21:16

customers. But that the mountains

21:18

of conflicting claims presented about the

21:20

pain killers and left him with

21:22

the quote monumental Headache. And

21:25

addition to misleading marketing for profit

21:27

Proctor and is also known for

21:30

it's socially progressive marketing campaigns to

21:32

promote brand awareness. In

21:34

recent years the company has produced

21:36

traditional and digital as spots to

21:38

talk with. Addresses racism in America

21:40

as well as the best men

21:43

can be to less attack on

21:45

toxic masculinity. All noble

21:47

cause is obviously but why. It's

21:50

hard to believe that the corporation embraces

21:52

social progress from the goodness of it's.

21:55

hard because a corporation has no heart.

21:57

And as products that it wants to sell to can.

22:00

Summer and A conducts research on

22:02

Us consumers. They understand which way

22:04

the wind is blowing. In.

22:06

Nineteen Eighty Three, a proctor and

22:08

gamble spokesman admitted as much. Jim.

22:11

Schwartz to the New York Times that

22:13

the company became interested in the topic

22:15

of racial harmony after the results of

22:17

the survey communicated how important the issue

22:19

was two teenagers at the time. If

22:22

it's important to teens, then it's important

22:24

Clear so he said. Despite.

22:28

Being probably the first company to post

22:30

a rainbow version of their corporate logo

22:32

on social media. Thought to

22:34

imagine Proctor and Gamble championing

22:37

any progressive social causes considering

22:39

how conservative the company has

22:41

been internally traditionally. Former.

22:44

Employees have described The Quarter A Png

22:46

as being quote a cross between the

22:49

marines and the Mormon Church. In

22:51

the seventies and eighties, at least a company

22:53

coach gets employees how to dress and a

22:56

way to live. They were tell them

22:58

when the cut her hair. Product. With

23:00

that, the employees lovingly refer to

23:02

themselves. Couldn't even hang artwork in

23:04

their office. Elizabeth from the company?

23:06

Proof? Click! One. Year the

23:08

company even film to the long term. Monitored

23:11

bathroom use and analyze the

23:13

handwriting on an honest Morales

23:15

surveys to issue reprimands. Being.

23:18

Approach toward meant to get phone calls

23:20

would be monitored on and off site.

23:22

Admit that security will be trailing you

23:24

on every business trip. And A

23:26

meant it as you were a woman. You'd

23:28

probably be sexually harassed at some point

23:30

in your career. Proctor would

23:32

say that kind of behavior was tolerated in

23:34

the offices and the plans for far too

23:36

long. Employees have

23:38

also claimed that they were expected to

23:40

go to a traditional charts and encouraged

23:43

to vote republican. They were told how

23:45

the minister spouses into behaving like a

23:47

proper proc toward wife. And.

23:49

A fall of those boxes Born checked. Good.

23:52

Luck on getting a promotion. Merits

23:54

means nothing unless the suit looks

23:56

good. Surprisingly.

23:59

Diverse. The was not a high priority

24:01

for Proctor and Gamble during this era. And

24:04

Nineteen Seventy Seven. Judge. Seventies

24:06

used in Texas. Found. That

24:08

a Png plant in Dallas gave

24:11

black people quote the least desirable

24:13

jobs. Judge she was

24:15

ordered the company to install an

24:17

affirmative action plan to mitigate the

24:19

inequity. Instead, Pnc restructured the business

24:21

and close the plan for good.

24:25

A. Don't tell anybody. The

24:27

company preferred to keep everything classified. Organizational

24:30

Fascism is how one former

24:32

employee described the company. Executives

24:36

that Proctor and Gamble had gone to

24:38

great lengths to conceal the company's future

24:40

plans from its competitors. Did

24:42

dress up as hunters carrying guns while

24:45

scouting locations in the woods. And

24:47

one time even set up a sting of their

24:49

own to arrest a manager who tried to some

24:52

a crest budget both to arrival Brand. Proctor

24:54

and Gamble try to keep a lid on everything.

24:57

Which. Makes what happened in Nineteen

24:59

eighty. All. The more hilarious cities.

25:01

One of this nation's best known and

25:03

respected companies and it produces some of

25:06

the most familiar items and American commerce.

25:08

Toothpaste, soap, detergent but ridiculous is it

25:10

may seem. Now again, there are people

25:13

who insist this company support something called

25:15

the Church of Satan. Rumors.

25:20

began circulating and churchgoing communities

25:22

across America. The family friendly

25:24

company Proctor and Gamble a

25:27

pioneer. Soap and soap operas

25:29

had ties to Satanism. Leave

25:32

with some flyers distributed by pious folk

25:34

claimed the proof was in the company's

25:36

logo. Png logo which

25:38

date back to nineteen thirty each of

25:40

the Man and the moon with thirteen

25:42

stars in the sky. Curls.

25:44

In the Moon mans a beard and

25:47

hair created the number six. Alarmed consumers

25:49

would demonstrate people thought the same number

25:51

in the stars to supposedly clear patterns,

25:53

creating a series of success. The mark

25:55

of the beast but nothing was mentioned

25:58

above the image or used for. The

26:00

product Mister Queen. An

26:02

obvious Neo Nazi if I ever

26:04

saw. Once we're not in the

26:06

business of selling products like fighting

26:08

Game On that we are in

26:10

the business or hopefully selling trusts,

26:13

pansies, links to satanism was such

26:15

a silly rumor spread like hellfire

26:17

of Gather was a product of

26:19

it's time. early eighties conservative America

26:21

and the throes of, say, tannic

26:23

panic. And their caravan of

26:25

Satan worshippers swear on their way to

26:28

every small town grocery store in the

26:30

heartland to stock the cells full of

26:32

personal carrying cleaning products. Oh

26:34

the humanity. Proctor. And

26:36

gamble have no choice but to address

26:39

the folk works in. First reaction is

26:41

as to laugh. I'm saying how ridiculous

26:43

but people take a very seriously I'm

26:45

so we're taking a very serious least.

26:48

The. Company responded by mailing what it

26:50

called truth packets to areas in which

26:53

the rumor had infected. A

26:55

packet contained a history of the

26:57

company's trademark and letters from trustworthy

26:59

religious leaders like Reverence, Jerry Falwell

27:02

and Billy Graham. Eventually,

27:04

the rumor sputtered out for a

27:06

couple years, at least until Nineteen

27:08

Eighty Two. That

27:10

Com or Proctor and Gamble receipt fifteen

27:13

thousand and phone call the letters from

27:15

concerned. However, from this time the company

27:17

took an aggressive stance, filing lawsuits against

27:19

anyone they could find spreading the gawker.

27:22

Png was losing patience Loud Do find

27:24

it incredible that we have to deal

27:26

with his room and the first place

27:29

and that is grown to this magnitude.

27:31

This. The. Losses, Work. The

27:33

rumors die down once again. But.

27:35

Good luck. Keep in the Dark Lord

27:37

subdued. And. Nineteen Eighty Five,

27:40

The New York Times reported that We

27:42

Smith's were circulating in New York City

27:44

about Proctor and Gamble Steel. What the

27:47

devil! Png received so many angry phone

27:49

calls that they set up a toll

27:51

free line denying any connection to say

27:54

tennis, churches and organizations, katana, some companies

27:56

trademarks man that appears on all of

27:58

our products and house. We're hundred

28:00

years now again. The company suit

28:02

several ministers and others who had

28:05

shared the story, continued to distribute

28:07

truth packets, but nothing seemed to

28:09

work. So. They can

28:11

a their to get out. they found

28:13

a sense in the handles if he

28:15

didn't say it has like. That man

28:18

has arisen from thirteen not for

28:20

profit you the out what is

28:23

still. I know that when I go shopping

28:25

and I pick up one a their products

28:27

in our eyes, Friends through my mind said

28:29

something like this and that brought us. See

28:32

what they were up against? Fake

28:34

news or powerful. Be the

28:36

more to bernie was the real news of

28:38

people flushing the car tires of beauty seldom

28:40

mm painting, six six six on their lawns.

28:42

Tensions are rising, so the company

28:44

of this way through in the

28:47

towel. Probably a disposable one and

28:49

American business giant Proctor and Gamble

28:51

today gave up his battle with

28:53

Satan. For several years now, rumors

28:55

have been spreading. Proctor and Gamble

28:57

famous behaved mark a man on

28:59

the moon until June Straws was

29:01

connected to Satanism Mail Today the

29:03

company said it has had enough

29:05

of this and it announced that

29:07

it will phase out his trademark.

29:10

And. April Nineteen Eighty Five Proctor and

29:12

Gamble for grudgingly Chase Cook logo.

29:15

After five years of what they

29:17

considered nonsense, this was an easy

29:19

way to avoid future allegations of

29:21

same little Were making this decision

29:23

out of frustration a spokesman for

29:25

Clumsy told the Chicago Tribune. For

29:28

hoping that by removing the logo from consumer

29:30

packaging we were removed some part of the

29:33

any windows and four hours the keep hindering

29:35

earth. Unfortunately,

29:37

For proctor and Gamble. Luther. The

29:39

logo change only served to spread those in

29:41

your windows and forth noise to a larger

29:43

audience. And now more consumers than

29:45

ever. Where to go to Proctor and gamble

29:47

With embedded with Satan and enjoying it. Business

29:50

owners and public officials were asked about

29:53

Png regularly. The Attorney General of South

29:55

Dakota issued a press release the State

29:57

and Know better again on executives. sold

30:00

their souls to the devil. Believe

30:02

it or not, the South Dakota Attorney General

30:05

didn't convince anyone. Proctor

30:08

and Gamble needed to squash the rumors, and

30:10

that meant finding their source. They

30:12

brought in the big guns, hiring

30:15

two companies, Pinkerton and Wackenhut, who

30:17

specialized in exactly this kind of

30:19

work. But not even this

30:21

super group of corporate villains could come up with

30:23

an answer. They found evidence of

30:25

the rumor everywhere they turned, but nobody

30:27

could locate its new origins. Meanwhile,

30:30

the general public was growing more wary of

30:33

the company. Customers replaced

30:35

their household PNG products with

30:37

competitor's brands. Reverend

30:39

Jay Hurley of the Greenbrier Baptist

30:41

Church in Boonesboro, Maryland said he

30:43

bought Cottonell toilet paper instead of

30:46

White Cloud toilet paper to avoid

30:48

being involved in devil worship while

30:50

wiping his ass. He

30:52

bragged, I didn't buy Folgers

30:54

coffee either. I'm going to replace

30:56

that brand with Nestle. Reverend

30:59

Hurley encouraged his congregation to do

31:01

the same. Proctor

31:03

and Gamble was losing a morality

31:05

battle to Nestle. How could

31:08

it get any worse? Well, on

31:16

March 1st, 1991, people

31:18

across America watched as the president

31:20

of Proctor and Gamble appeared on

31:22

the Phil Donahue show. Sitting

31:25

across from Donahue, he made a stunning

31:27

announcement. He was a Satanist, he

31:29

said, and proud of it. He

31:32

admitted to the horrified studio audience that

31:34

a large portion of PNG's profits were

31:36

donated to the Church of Satan every

31:38

year. When Donahue asked

31:41

whether he worried about his satanic

31:43

affiliation hurting company profits, the

31:45

PNG president laughed it off. He said,

31:47

quote, there are not enough Christians

31:49

in the US to make a difference. Sorry,

31:53

I couldn't find a clip from that show

31:55

because it never actually happened, but

31:58

thousands were convinced they saw it. with their

32:00

own eyes on their own televisions sitting in

32:02

their living rooms with a TV dinner. Some

32:05

saw it on that day in 1991, others were sure it was 1982.

32:07

Some claimed to see the broadcast in 1985,

32:12

even more said it was

32:14

1989. The Deacon

32:17

at Greenbrier Baptist Church, George Snyder,

32:19

told a reporter that it heard him to pick out

32:22

a new brand of soap. "'I

32:24

was born and raised on ivory soap,' he said. "'I have

32:27

sensitive skin, and it's a good product.'

32:30

But it was a slap on the face when

32:32

that gentleman was preaching devil worship and said there

32:34

weren't enough Christians to make a difference. "'We

32:36

are Christians, and we can make a difference.'"

32:40

When a reporter told Mr. Snyder that nobody

32:42

from P&G had ever appeared on the

32:44

Donahue show, Snyder replied, "'Our

32:46

pastor presented that to us, and

32:49

if a person of trust presents something to you,

32:52

you believe it.'" Even

32:55

today, people still believe it. Reddit

32:57

threads and YouTube comments are full of those

32:59

who remember watching the broadcast. To

33:01

them and thousands of others, the lack

33:04

of video evidence is further confirmation of

33:06

their worst fears. It must

33:08

be the devil at work. The

33:10

invented link to Satanism hounded Proctor &

33:12

Gamble for years. The Phil

33:15

Donahue show received constant phone calls and

33:17

letters about it. Then, as the rumor

33:19

evolved, other daytime talk shows were roped into

33:21

it too. A 1999

33:23

article in Tulsa World reported on the

33:25

legend, saying some thought the interview occurred

33:28

on the Oprah Winfrey show, while others

33:30

were sure they saw it on Sally

33:32

Jessie Raphael. The

33:34

inquiries piled up, and eventually, Sally

33:36

Jessie Raphael devoted a section on

33:38

her website's frequently asked questions to

33:40

address the rumors. Part of

33:42

it read, quote, "'Frankly, this thing has

33:44

gotten out of hand. If we had

33:46

this man on our show, and he had said what it's

33:49

alleged he said, we would have scored

33:51

a broadcasting scoop and would have trumpeted it

33:53

to all the newspapers. It

33:55

would have been to the show's advantage, but there

33:57

was no scoop, and there were no

33:59

headlines.'" In

34:01

essence, Sally Jessie Raphael said, if it

34:03

existed, we would have cashed in on

34:06

it. But not even

34:08

SJR could convince people that the rumors were

34:10

untrue. Proctor and Gamble

34:12

couldn't shake their ties to Satanism. After

34:15

inventing fantasies about ivory soap and

34:17

creating worlds with the guiding light,

34:20

this was a reality that they could not

34:22

control. Not even a

34:24

multi-billion dollar advertising budget could convince the

34:26

public of the truth. In

34:29

1991, Proctor and Gamble decided to

34:32

change its logo. The curls

34:34

in the moon man's beard were eliminated,

34:36

no more sixes, and the

34:38

company also adopted two additional corporate logos

34:40

to compliment the symbol. Proctor

34:42

and Gamble written in script, and

34:45

the initials P&G, that you're more likely

34:47

to see today. By

34:50

1995, Proctor and Gamble had settled

34:52

14 libel lawsuits against

34:54

individuals accused of spreading the satanic

34:56

story. One of the

34:59

defendants was an Atlanta weatherman, and

35:01

four others were distributors for Amway,

35:03

the multi-level marketing company owned by

35:05

the DeVos family. Later

35:07

that year, P&G filed a lawsuit

35:09

against another Amway distributor in Salt

35:12

Lake City named Randy Haugen. The

35:15

company accused him of reviving the rumors

35:17

using a voicemail system that delivered a

35:19

message to thousands of consumers. The

35:22

case dragged on for more than a decade

35:24

until finally, in 2007, a U.S.

35:27

District Court in Cincinnati, where Proctor

35:29

and Gamble was headquartered, found

35:31

in favor of the company, and awarded P&G

35:33

more than $19 million. The

35:37

defendant, Randy Haugen, told reporters, quote,

35:39

It's hard to imagine they'd pursue it

35:41

this long, especially after all the retractions

35:43

we put out. We are stunned,

35:46

all of this. For Proctor

35:49

and Gamble, it was business

35:51

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37:58

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38:00

the money at it, happen. Civilized

38:02

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38:04

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38:07

even better realize shape is enough

38:09

too. But we the package and

38:11

I bet you never go back

38:13

to what you buy Now remember

38:15

they named it rely. The.

38:20

Nineteen Seventy Five Proctor and

38:22

Gamble introduced as first feminine

38:24

hygiene products rely tampons, But

38:27

different kind of tampon. Than

38:29

a competitive field. Png had a cast of

38:31

flood the market with it's new creation. And

38:34

estimated twenty six million women receive

38:36

free realize samples. Many. Went

38:38

on to become more your customers. Unfortunately,

38:41

in this case, Proctor and Gamble marketing

38:43

dribble turned out to be true. The.

38:46

Super absorbent rely tampons were totally

38:48

different from it's competitors. Because.

38:50

Rely tampons contain synthetic chips

38:52

or polyester and car boxy

38:54

metal cellulose winters a derivative of

38:57

wood pulp. For. Lie tampons

38:59

russell shaped like a tea bag and

39:01

be to the net that contained a

39:03

synthetic tips that absorbed menstrual blood. Rely.

39:06

Could absorb an entire menstrual flow

39:08

and one tampon. It's users claims.

39:11

Know. Women were involved in these development

39:13

of this product By the way,

39:16

Another unique feature of Rely Tampons was

39:18

the alterations that would form and a

39:21

badge on a wall of it's users

39:23

with created a breeding ground for bacteria.

39:26

Soon after the product launch, women

39:28

who had switched to rely reported

39:30

infection, diarrhea, vomiting, swelling, and pain.

39:33

A report by the National

39:36

Center for Biotechnology Information includes

39:38

horrifying testimony of. One.

39:40

Woman claimed her rely tampon felt so

39:42

much that she likened it to quote.

39:44

Trying. To remove an open umbrella from

39:46

her body. Another described

39:48

a night in Nineteen Eighty when she

39:51

tried rely tampons for the first time.

39:53

She went to a sticks concert in Oakland.

39:56

And. When she returned home and removed a

39:58

tampon hours later, Her vagina. The

40:00

woman so much that she wondered if she

40:02

had lost her virginity. Not

40:04

an uncommon occurrence at a Sticks

40:06

concert, but to scare resulted in

40:09

that woman and many others never

40:11

using rely tampons ever again. But

40:14

as a camp and I will

40:16

woman never used rely tampons ever

40:19

again either because rely tampons killed

40:21

her. On her sister's

40:23

advice, Pat began using Proctor and Gamble

40:25

revolutionary New Tampon the day after Labor

40:27

Day and Nineteen eighty. Three.

40:30

Days later she develops flu like symptoms.

40:33

By. Friday Pass. Blood pressure was nonexistent

40:35

and her body a turned black and

40:37

blue. That. Saturday, September

40:39

sixth. Patricia Cams heart

40:41

stopped beating. She was only twenty

40:43

five years old. Pats.

40:46

Family agreed to donate their organs, but

40:48

only her eyes were salvageable. A

40:50

raft of her organs had been too damaged

40:53

by the disease. An autopsy

40:55

revealed that at Camp. Died. From

40:57

Toxic Shock Syndrome, Sids strikes

40:59

about thirty out of every

41:02

million women of menstrual age.

41:04

About one in twelve cases

41:06

is fatal. It's symptoms are

41:09

fever, vomiting, and a sunburn

41:11

like rash. Toxic.

41:13

Shock Syndrome is a cluster of

41:15

symptoms caused by a stuff Iowa

41:17

caucus or yes, bacterial infection. Both

41:19

men and women are vulnerable to

41:22

the disease, which is characterized by

41:24

high fever, vomiting, and a sunburn

41:26

like rash. Serious. Cases can

41:28

lead to skin killing off the victims hands

41:30

and feet. And worst cases

41:32

lead to total organ failure. Toxic.

41:35

Shock Syndrome wasn't given a name until

41:38

Nineteen Seventy Eight, and now that doctors

41:40

could recognize the symptoms, they could determine

41:42

a cause. And. The spring of

41:44

Nineteen Eighty, the Centers For Disease Control

41:46

released report that list of fifty five

41:49

know cases of Tss since October. Nineteen

41:51

Seventy Nine. The Cdc found the

41:53

most of the cases that occurred and young men's

41:55

trading women. And among those men

41:57

shredding women, A certain brand of Tampa.

42:00

On was a common denominator. Remember.

42:03

The name that realize so of

42:05

for Disease Control Saturday that more

42:07

than four hundred cases of Toxic

42:09

Shock Syndrome Css as and report

42:11

of his year and forty of

42:13

a cases ended in death. Just

42:15

recently the disease was linked to

42:17

Proctor and Gamble new brand of

42:19

tampon called Realize. Proctor.

42:21

And gamble had been aware of the potential

42:23

dangers of rely for year. And

42:26

internal memo dated February twenty eight,

42:28

nineteen seventy five hour winds The

42:30

quote possible areas of attack on

42:32

the brand the noted the some

42:34

might claim that the tampon synthetic

42:37

components such as polyurethane were cancer

42:39

causing agents. And then

42:41

also noted that relied tampon affected

42:43

the natural micro organisms and bacteria

42:45

found in the vagina. Very

42:48

interesting. The company had

42:50

also been receiving hundreds of complaints every

42:52

month describing symptoms of toxic shock. However,

42:54

consumers were assured by Png salesman that it

42:57

was nothing more than allergies and at the

42:59

product was still on the testing phase. The.

43:01

Formula would be adjusted. Those

43:03

customers were promised. But

43:05

it never was. Proctor and Gamble

43:08

and dusted too much to turn back now.

43:10

The. National Rollout of rely preceded right

43:12

on schedule, with the plant deodorant version

43:14

hard on the field. Sixty.

43:17

Million sample pack to the tampons have been

43:19

sent to eighty percent of Us households. One.

43:22

Of the biggest marketing campaigns of all

43:24

time. And cost the company more

43:26

than ten million dollars. But it paid off. Procter.

43:29

Gamble and claimed almost fifty percent

43:31

of the tampon market instantaneously. And.

43:33

The share was growing every day. Rely

43:36

tampons over the tampon, but the future.

43:39

And to secure that future, Png at

43:41

also sent millions of free samples to

43:43

high schools across the country. In

43:45

fact, a company plans to send out

43:47

millions more until they heard about Robin

43:50

Limb Spooner, the rely tampon user and

43:52

St. Louis who died in the hospital

43:54

from toxic shock syndrome on her sixteenth

43:56

birthday. Another proctor and

43:58

gamble mammals just one. The August

44:00

Eighteen Nineteen Eighty Peter. The

44:03

subject line rely. Toxic.

44:05

Shock Syndrome effect on future

44:07

marketing plans. Paragraph.

44:10

Three, The Memo: ask quote. Should.

44:12

Png continued a marker ally with

44:14

normal advertising and promotion effort. The

44:17

answer was also included a read: Guess.

44:21

If we don't we can expect

44:23

realize shared a decline from it's

44:25

current fifteen percent to twenty percent

44:27

to five percent to ten percent.

44:29

It. Would be financially unattractive for rely

44:31

to stay in the business at the

44:33

slow share level. Don't

44:36

worry my don't understand that might either.

44:39

but that's what the memo says. And.

44:41

It also says called as a public service

44:44

we could communicate the symptoms of Toxic Shock

44:46

syndrome so that women would know that they

44:48

should go to the hospital quickly if they

44:51

have the symptoms. The soft and

44:53

should be considered. But. It is probably

44:55

premature to do this at this time.

44:59

Proctor. And Gamble never issued a warning

45:01

or any other kind of warning. And

45:04

less than a month's later, the Cdc

45:06

publicly reported as seventy percent of the

45:08

women who have been inflicted with toxic

45:10

shock syndrome. Were. using rely tampons at

45:12

the time. Png. Contested

45:14

the findings the company claimed rely was

45:17

falsely lane to because of all the

45:19

free samples of that distributed. It

45:21

was the first brand that should come to mind

45:23

when women were asked what kind of tampon they

45:26

used. That. Spent ten million dollars

45:28

to occupy that brain space. And now

45:30

they were being unfairly blamed. The

45:32

company claimed that fallen victim to

45:34

it's own success. Woman who

45:36

use rely campaign should stop using

45:39

them and return. Any unused product

45:41

to proctor and gamble for

45:43

refunds. And after an unsuccessful

45:45

attempt at lobbying Congress to support the

45:47

company. The September Nineteen

45:49

Eighty, Proctor and Gamble reluctantly

45:52

began removing rely tampons from

45:54

supermarket shelves. The Food

45:56

and Drug Administration force the company to

45:58

launch a massive advertising can. The aim. Toward

46:01

women about the dangers of using the

46:03

tampon and to buy back any unused

46:05

product. Proctor. And Gamble

46:07

only agreed to the recall after signing

46:09

a consent agreement stating that rely was

46:12

not the fact. Nor. Had

46:14

the company violated any laws. Meanwhile.

46:17

Back at the Png headquarters in Cincinnati.

46:19

Every document with a word rely tight

46:21

on it was shredded. The company

46:24

never admit at fault. Saturn Gamble which

46:26

makes the tampon says recall does not

46:28

imply vote. In a statement, the company

46:30

said it was being done despite the

46:33

fact that we know of no defects

46:35

in the Rely tampons and despite evidence

46:37

that the withdrawal of rely will not

46:40

eliminate the occurrence of Css even if

46:42

realize uses completely discontinuous to rely tampon

46:44

Recall with one of the largest recalls

46:46

and Us business history. Proctor.

46:49

And gamble lost seventy five million

46:51

dollars by discontinuing the product. Another

46:53

seventy five million was set aside as

46:55

potential settlements for the hundreds of losses

46:57

the followed. The. The

47:00

Dawn Lancers case was the first to go to

47:02

court. Eighteen year old senses

47:04

and five days in the hospital battling

47:06

the physical ailments after contracting Park The

47:08

Shock Syndrome. The. Leader said

47:11

the emotional trauma had forever altered

47:13

her personality. After getting sick, she

47:15

way that quote. No man would

47:17

want to marry me. This case is

47:19

expected to set a precedent for the

47:21

more than two hundred other losses would

47:23

have been filed against Proctor and Gamble.

47:25

The company a set aside seventy five

47:28

million dollars for losses for Proctor and

47:30

Gamble still says it's will I tampons

47:32

are safe and the only reason they

47:34

were pulled off supermarket shelves was away

47:36

for the scientific community to reach the

47:38

same conclusion. The

47:41

federal jury in Colorado found Proctor

47:43

and Gamble guilty of negligence and

47:45

sale of a defective product and

47:47

the deleted on lamps or case.

47:50

The company settled with Miss Lancer out

47:52

of court for an undisclosed amount. Proctor.

47:56

And Gamble settled most of the rely

47:58

cases out of court for undisclosed. Now

48:00

with confidentiality agreements the task

48:02

of course. The company

48:04

did not want anyone speaking out. The

48:06

Pr was already bad enough. However,

48:09

there was one plaintiff who refused to

48:11

settle. Might. Kill. The. Widow

48:13

of Pad com. Wanted. To go

48:15

to trial. For. Naturally, Proctor

48:18

and Gamble proceeded to publicly

48:20

humiliate the man. The company's

48:22

lawyers grilled Mister Kim about his wife's

48:24

sexual history and whether the couple engaged

48:26

in oral sex. They. Estimate had

48:29

been faithful and their marriage and also pointed

48:31

to her I. U. D. as a potential

48:33

source of the infection the killed. Before.

48:36

The trial Png offered to have to

48:39

research grants to every doctor to that

48:41

study toxic shock syndrome. The

48:43

prosecution had trouble finding expert witnesses willing

48:45

to testify that relied Tampons where the

48:47

culprit even though the Cdc have reported

48:49

as seven deaths were linked to the

48:51

brand. By. The Way Seven

48:54

Does was a modest testament. Pick

48:56

up the reporting criteria. the true

48:58

number will never be known. During.

49:01

The Trial proctor and Gamble also distributed

49:03

millions of free products from the Cedar

49:05

Rapids area as a way to generate

49:07

good will and hopefully influence the jury.

49:10

Free. Toilet paper is always appreciated,

49:12

but they didn't work. For.

49:14

Get it or Federal Jury today. Farm

49:17

Proctor and Gamble guilty of negligence and

49:19

the death of a woman who developed

49:21

toxic shock after using the company's realize

49:24

How Pawns for family was awarded three

49:26

hundred thousand hours compensation was is the

49:28

second time a jury has ruled against

49:31

fought on demo and a toxic shock

49:33

case. On April Twenty

49:35

Second. Nineteen Eighty Two. A. Jury

49:37

awarded three hundred thousand dollars to the

49:39

family of purchase a camp. A

49:42

far cry from the thirty million dollars that was

49:44

being sought. The jury reportedly

49:46

I decided not to award the plaintiff

49:48

punitive damages because they were afraid it

49:50

would bankrupt the company by setting a

49:53

precedent for teacher lawsuits. Who

49:55

says empathy is dead? Two.

49:57

Years after the settlements and trials and

49:59

nine. The report. Proctor. And

50:02

gamble purchased a patent for another

50:04

tampon. They mean to always but

50:06

they never quite achieved or market

50:08

goes for Nineteen Ninety Seven. The

50:11

company buggy manufacturer of Tampax Png

50:13

is currently the largest tampon producer

50:15

in the world. And

50:18

a company never could let go at us.

50:20

Super absorbent technology found in her life of

50:22

which it was so proud. Car.

50:24

Boxy metal cellulose was discovered and

50:26

mean these new old for pampers

50:28

diapers. The. Were introduced in Nineteen

50:30

Eighty Six. Parents. Again, complaining

50:33

of rashes, losing blood, fever, vomiting,

50:35

and Stassen Texas upsetting the children

50:37

while using the product. After

50:40

switching their babies to a non chemical diaper.

50:42

Parents. Report at all Symptoms disappear.

50:45

Judy. Bayman wrote in The Rochester

50:47

Democrat and Chronicle. Proctor.

50:49

And gamble quickly and quietly

50:51

reformulated their diapers. Nice.

50:53

Try. Awful.

50:56

and Nineteen Eighty Six the company

50:58

suffered another matter potted failure. Though

51:00

if one was no fall to their

51:02

own when I was just. Remember

51:06

soon as you say.

51:12

After enduring the worst quarter and

51:14

Proctor and Gamble history thanks to

51:16

the rely debacle. A company

51:18

introduced several new products to recoup the

51:20

millions that last. One. Of

51:22

those new products was a time

51:24

release Aspirin called and Capron it

51:26

was the company's predecessor to leave

51:28

a cat misadventure. Png.

51:31

Launched to cavernous part of a four

51:33

hundred million dollar promotional campaign and Nineteen

51:35

Eighty Four. For. Two years

51:37

the product performed admirably. But.

51:40

Fate or karma intervenes on

51:42

March Twenty Ninth. Nineteen Eighty

51:44

Six. And anonymous caller

51:46

the Proctor and Gamble toll free

51:48

consumer hotline said it placed Cyanide,

51:50

build Castles and Sites five bottles

51:53

of and Capron at Walgreens and

51:55

Kroeber stores in Detroit and Chicago.

51:57

Png. Immediately notified those companies.

52:00

The quarter them within twenty four hours,

52:02

and Capron was removed from three thousand

52:04

stores. Within. A week all

52:06

of the and Capron in the nation have

52:08

been recalled. The swift response

52:11

was a result of the Tylenol murders

52:13

three years earlier were seven people died

52:15

after ingesting cyanide laced medication that I've

52:17

been purchased. Law enforcement all

52:20

over the country. I've been dealing with copycat

52:22

crimes ever since. Every. Threat was

52:24

taken seriously. They did not want

52:26

history to repeat itself. And

52:28

it wouldn't and was not this time. To.

52:31

Call Proctor and Gamble was determined to be a

52:33

hoax. Investigators said the color

52:35

provided phony code numbers for the

52:37

packages he allegedly contaminated and at

52:39

the time there were no Walgreens

52:42

drugstores in Detroit. That the

52:44

damage has been done. And. Capron returned,

52:46

but humor confidence in the products

52:48

never did. Cells. Tanked and

52:51

never recovered. Five. Months

52:53

after the recall and Capron

52:55

was forever remove yourself. Or

52:58

whether the only product from Procter

53:00

Gamble. The big push that struggled

53:02

the company's new orange juice fincher

53:04

such as Hill was also not

53:06

meeting expectations as according to an

53:08

unidentified company insider who reported that

53:10

information to Elisa Sweezy for the

53:12

Wall Street Journal and Ninety Ninety

53:14

One than former claimed that the

53:16

entire food division at Png with

53:18

underperforming part of it might even

53:20

be sold off the force. A

53:22

tip and Executive Vice President overseeing

53:24

their division was being pressured to

53:26

resign. On

53:28

June tenth of Nineteen Ninety One, Elisa

53:31

Sweezy published an article based on an

53:33

information That same day the Executive Vice

53:35

President of The Injuries Food Division did

53:37

resign. And. A company was an

53:40

internal investigation to find the source of

53:42

the leak. They were unsuccessful. Or

53:45

Proctor and Gamble. The principal C O

53:47

at the time at Arts wouldn't let

53:49

it go. He contacted the Hamilton County

53:52

Prosecutor's Office who quickly opened a grand

53:54

jury investigation into the matter. Judge.

53:56

Arthur New but receipt thousands of

53:59

campaign donations. At

54:03

a man named Gary Armstrong of

54:05

the Cincinnati Police Department was assigned

54:08

as lead investigator. Gary Armstrong was

54:10

also a part time security officer

54:12

for Proctor and Gamble. Police in

54:14

Cincinnati are trying to find out

54:16

who inside the Giants Proctor and

54:18

Gamble company may have committed a

54:21

crime by talking with a reporter.

54:24

The telephone company Cincinnati Bell have

54:26

no problem turning over phone records

54:28

either. The chairman of the company

54:30

was a personal friend. A bad

54:32

arts and that's what friends are

54:34

for. Records for more than a

54:36

hundred thousand homes and the Cincinnati

54:38

area where analyze every outgoing call,

54:40

the Pittsburgh where journalists delicious ways

54:42

he was stationed. All

54:45

to satisfy a corporations lust for

54:47

revenge and secrecy. Still,

54:49

They found nothing. Soon

54:52

after, Proctor and Gamble discontinued their

54:54

orange juice brand because it was

54:56

underperforming. Nothing to we shall

54:58

sweezy at published turned out to be untrue. Yeah.

55:01

Png trampled on the privacy of

55:04

hundreds of thousands of people and

55:06

apologize nothing. The company said it

55:08

would merely trying to protect its time. Critics.

55:11

Rejected. Claims his explanation. The

55:13

information elite would not have given

55:15

anybody a competitive advantage as a

55:18

leisure for easier self described. it

55:20

is not like publicity tied formula.

55:23

Png. Disagreed it's I see. This

55:25

is a very simple usually the

55:27

first the press has a right

55:30

to talk to our people. We

55:33

have a right to take

55:35

action to protect the company's

55:37

most valuable as. The

55:42

company did eventually acknowledged that they might

55:44

have gone overboard with the privacy invasion,

55:46

but only because they were caught. Ceo

55:49

at are to the New York Times. Could have

55:51

had a lot of time to think about this

55:53

while I was fishing. we made

55:55

an error in judgment we regret it we

55:57

thought we were doing the right thing and

56:00

frankly, we were just plain wrong. As

56:03

tradition, no apology. Move

56:05

on like it never happened. But

56:07

it did happen. And as the

56:09

decade wore on, leaks would continue to haunt

56:11

Procter and Gamble. Go in the

56:14

late 90s and the early 2000s. It

56:16

would be a leak of a different kind. Support

56:26

for swindle comes from Rocket Money. Is

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56:40

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57:34

What was that? Some

57:41

people call it a healthy lifestyle. My

57:43

family calls it having fun. We exercise,

57:45

we eat right, you know, a balanced

57:47

diet, including fruits and vegetables like these.

57:49

And when it's snack time, boy, am

57:52

I glad there's oleane. I

57:54

feel good about oleane because it's a cooking

57:56

oil made starting from soybeans or cotton seeds. It's

57:58

a process in a special way. They'd finally done

58:00

it. After

58:14

25 years and 250 million

58:16

dollars of research and development, Procter

58:19

& Gamble had developed a fat substitute

58:21

that the human body could not absorb.

58:23

It tasted like fat. It cooked

58:25

like fat, but contained zero fat and

58:28

calories. O'Lean was ready

58:30

for market. O'Lean was

58:32

ready to change the world. By

58:35

replacing the fat and snacks, O'Lean

58:37

can help millions of Americans cut excess

58:39

fat and move closer to achieving an

58:41

important dietary health goal. P&G

58:44

Chairman John Pepper proudly announced.

58:47

The Food and Drug Administration approved O'Lean,

58:49

or Olestra as it had been renamed,

58:51

on January 25, 1996. Procter

58:56

& Gamble began testing Olestra versions

58:58

of its own Pringles potato chips

59:00

and started selling the chemical to

59:02

Frito-Lay, who began making what they

59:04

called WOW versions of their popular

59:06

brands. P&G confidently projected

59:08

a billion dollars in sales by the

59:10

end of 1998. So

59:13

we put these chips to the test. How

59:16

is it? Adequate. Adequate?

59:19

Would you believe that these are totally

59:21

fat-free? No. Pretty good.

59:25

What do you think now? The

59:27

new WOW chips and they are totally fat-free. I

59:30

can't tell the difference. But

59:33

like most diet foods, it was too good to

59:35

be true. Consumer advocates

59:37

like Michael Jacobson at the Center for

59:40

Science and Public Interest urged

59:42

Americans to avoid Olestra. Researchers

59:45

warned that the sucrose polyester acts as

59:47

a laxative. It's ingested

59:49

Olestra would cause diarrhea,

59:51

cramps, gastrointestinal problems, maybe

59:54

even cancer. But we're

59:56

also concerned that essential vitamins were sticking

59:58

to the Olestra molecules. and were

1:00:00

inadvertently being flushed down in the body. Most

1:00:03

nutritional researchers agreed that there

1:00:05

was cause for concern. This

1:00:08

pain was so sharp and

1:00:10

of such a magnitude that I would say it was

1:00:13

almost like the beginning of a labor. The

1:00:15

very onset of labor feels very much

1:00:17

like at a very sharp gas type

1:00:20

pain and that's what I was having

1:00:22

and I did have those for hours.

1:00:25

Illustra's initial splash into the market

1:00:27

was less than impressive and

1:00:29

the warning that the FDA required

1:00:31

products containing the chemical to bear

1:00:34

wasn't helping matters. It read, Olestra

1:00:37

may cause abdominal cramping and

1:00:39

loose stools. Olestra inhibits

1:00:41

the absorption of some vitamins and

1:00:43

nutrients. Vitamins A, D, E,

1:00:46

and K have been added. However,

1:00:49

notable health experts such as

1:00:51

Rush Limbaugh rushed to

1:00:54

the company's defense. Olestra

1:00:56

is this magnificent new product from

1:00:58

Procter & Gamble's. And

1:01:01

it is a fake fat that

1:01:03

you can use at any temperature

1:01:05

to prepare any food. It

1:01:08

is a fat substitute and

1:01:10

it is engineered in such a way that

1:01:12

it is not digested by the body. Therefore,

1:01:15

it has no calories and it has

1:01:17

no fat. It is

1:01:19

marvelous. It is tremendous. It is great.

1:01:22

So wouldn't you know that these

1:01:25

nattering Nabob nerds, these little

1:01:28

pencil neck geek people, these

1:01:33

wiry little busybodies who

1:01:35

are so concerned that somebody in America

1:01:37

might actually be enjoying themselves at

1:01:40

the Center for Science in the Public Interest is now

1:01:42

trying to get the stuff banned and

1:01:45

we'll have the FDA to stop making it least.

1:01:48

Only Rush Limbaugh could eat Olestra chips

1:01:50

and remain full of shit. Don't

1:01:53

let us ruin your fun. Anyway,

1:01:55

why would a radio personality

1:01:57

completely beholden to his advertising?

1:02:00

defend one of the world's largest

1:02:02

advertisers. I guess we'll never know.

1:02:05

But what we do know is that Olesha was a

1:02:07

disaster for Procter & Gamble. The

1:02:10

product never overcame its image problems

1:02:12

and by 2002 the company had

1:02:14

completely washed its hands of the

1:02:16

idea the consumer had spoken.

1:02:19

The consumer was not a fan of

1:02:21

every bowel movement becoming an emergency. Nor

1:02:25

was the consumer a fan of Procter

1:02:27

& Gamble testing its products on animals,

1:02:29

which the company had been doing for

1:02:31

decades. In 1999, around

1:02:34

the time Olesha was making waves, P&G

1:02:36

announced that it would scale down its

1:02:38

use of animal tests for many of

1:02:41

its beauty, fabric, home care, and paper

1:02:43

products. The company had

1:02:45

drawn the ire of animals rights groups

1:02:47

in the late 80s for performing tests

1:02:49

on dogs, rabbits, ferrets, hamsters, guinea pigs,

1:02:52

mice, and rats. The

1:02:54

tests usually involved forcing chemicals into the

1:02:56

animals eyes and throats or rubbing them

1:02:58

on the shaved and abraded skin. There

1:03:01

was no escaping the pain. The

1:03:03

animals were trapped in restraining devices. Some

1:03:05

of them would reportedly break their own backs

1:03:08

trying to get away. They were horrific

1:03:10

and pointless. The animal rights

1:03:13

groups alleged that animal testing was

1:03:15

not accurate. The data cannot be

1:03:17

extrapolated for human use because of

1:03:19

the enormous differences in metabolism and

1:03:21

physiology. Plus, plenty of

1:03:23

non-animal alternative testing methods had already

1:03:26

become available. Yet Procter

1:03:28

& Gamble carried on for another decade. And

1:03:31

even after the company announced it would end animal

1:03:33

testing on most of its existing consumer goods in

1:03:35

1999, P&G

1:03:37

retained the right to test future products on

1:03:39

animals. It was a right that

1:03:41

the company would exercise in the not so distant future.

1:03:48

Who's dogs? I was talking in

1:03:50

surgery on yesterday. Oh really? It looks

1:03:52

like it's let out of its

1:03:54

mouth now. In

1:03:56

2001, the United Kingdom's Sunday Express ran a

1:03:58

front page for the company. story exposing

1:04:00

how Procter & Gamble's new pet

1:04:02

food brand IOMS had funded experiments

1:04:05

on cats, dogs, and other animals.

1:04:08

Details of the gruesome tests were

1:04:10

buried in obscure scientific papers uncovered

1:04:12

by an animal rights group called

1:04:14

Uncaged Campaigns. In

1:04:16

one study, 24 young adult mixed

1:04:19

breed dogs had a kidney surgically

1:04:21

removed to induce rapid onset renal

1:04:23

failure. After seven months of

1:04:25

examination, all 24 dogs have

1:04:27

either died or been killed. In

1:04:30

another test, the stomachs of 28 cats

1:04:32

were exposed so scientists can analyze the

1:04:34

effects of feeding them fiber. None

1:04:37

of them survived. Other cats

1:04:39

were kept alive, force-fed to

1:04:41

obesity, and then starved. The

1:04:43

research was investigating the link between weight

1:04:45

loss and liver disease. IOMS

1:04:48

also sponsored a study in which 14 husky

1:04:50

puppies were repeatedly injected with live

1:04:52

virus vaccines and allergy causing proteins

1:04:54

during the first 12 weeks of

1:04:57

their lives. Researchers

1:04:59

were trying to determine just

1:05:01

how severely allergic dogs could

1:05:03

become. There were other tests too but you

1:05:05

get the point. IOMS had gone

1:05:08

too far in its quest to understand animal

1:05:10

nutrition. Pet food producers are

1:05:12

only required to reveal the nutritional contents

1:05:14

of their products. There was no reason

1:05:17

to behave so inhumanely. In

1:05:19

response to the article, IOMS accused

1:05:21

the Sunday Express of printing quote,

1:05:24

inaccurate and misleading information. The

1:05:26

pet food company claimed the smears were

1:05:28

a desperate attempt to deflect public outrage.

1:05:31

The Sunday Express replied that if the

1:05:33

allegations were untrue, IOMS would

1:05:35

be entitled to sue them for libel. After

1:05:38

all, Proctor and Gamble never turned down

1:05:40

the legal opportunity to silence a critic

1:05:43

but no libel lawsuit ever came and

1:05:45

neither did reforms at the laboratories in

1:05:48

question. For nine

1:05:50

months in 2002 and early 2003,

1:05:52

a Spy working for People

1:05:54

for the Ethical Treatment of animals Got

1:05:57

a job at an IOMS sponsored laboratory.

1:06:00

Peter Observer documented her experience on

1:06:02

video and it's hard to watch

1:06:04

their stir crazy animals pacing back

1:06:06

and forth and their tiny empty

1:06:08

cages. Many of them lived that

1:06:10

way for of the six years before being

1:06:12

put down or killed and some other cruel

1:06:14

and unusual way. A

1:06:16

Pt investigator also reported seeing days

1:06:18

dogs with muscle songs separate from

1:06:21

their ties. She. Talked to a

1:06:23

worker were witness the life kitten flushed

1:06:25

down the drain. The laboratory director of

1:06:27

the literally ordered the vocal cords have

1:06:30

some dogs to be cut out because

1:06:32

he or she couldn't stand the wind

1:06:34

not repeat his investigation was published. Proctor

1:06:36

and Gamble withdrew it's funding from the

1:06:38

laboratory and eventually sold his pet food

1:06:41

division including I Am to the Marsh

1:06:43

Company which Peter and already boycotted in

1:06:45

two thousand and seven for feeding candy

1:06:47

ingredients to mice. Even

1:06:50

though Png was no longer in the pet food

1:06:52

business, they still found a way to called irreparable

1:06:54

harm to the animal kingdom. In

1:06:56

two thousand and fourteen, Greenpeace publish

1:06:58

the results of a year long

1:07:01

investigation accusing Proctor and Gamble of

1:07:03

sourcing palm oil companies connected to

1:07:05

widespread deforestation. Still, My

1:07:07

as the world's largest Schrader is

1:07:10

is supplying virtually every big company

1:07:12

you can think of to retrieve

1:07:14

the palm oil from the plantations

1:07:16

that mean instigated to nine beat

1:07:18

household name companies which include company

1:07:20

like Unilever, Nestle, Proctor and Gamble,

1:07:22

Kellogg's Corn Get Ominous. Palm.

1:07:25

Oil is a key ingredients and products

1:07:27

to cross the duty home and personal

1:07:29

carry industries. This means palm oil is

1:07:32

an essential part of proctor and Gamble

1:07:34

success. As consumers continue to

1:07:36

shy away from chemically least products

1:07:39

and demand more all natural ingredients,

1:07:41

the battle over palm oil has

1:07:43

intensified. As a result,

1:07:45

palm oil producers around the world

1:07:47

especially in Indonesia of cut down

1:07:49

large swaths of tropical forests at

1:07:52

a pace of according to greens

1:07:54

one hundred and forty olympic size

1:07:56

swimming pools every hour. Naturally,

1:07:58

this widespread d four. Station has

1:08:00

had a devastating effect on the

1:08:03

native wildlife. The Sumatran tiger andy

1:08:05

Indonesia entering attack or on the

1:08:07

verge of extinction. And. Getting closer

1:08:09

every day all to manufacture a

1:08:12

head and shoulders. And

1:08:14

of the most disturbing findings a D

1:08:16

Greenpeace report was the around you can

1:08:19

Masquerade. It was discovered just outside the

1:08:21

land owned by two major palm oil

1:08:23

supplier. Several. Or ring

1:08:25

attain heads and shoulders were found buried deep

1:08:27

in the ground. As others

1:08:29

have noted, it's unlikely to deserving attains

1:08:31

died from natural causes. Not only are

1:08:33

humans the only species the bury their

1:08:36

dead. We. Are willing to bury

1:08:38

other dead species to. Indonesia,

1:08:41

And palm oil plantations also had issues with

1:08:43

the way they treated people. In

1:08:45

fact will mar one a Png main suppliers

1:08:47

a bit of salt on itself. At the

1:08:49

end of two thousand and fifteen. The.

1:08:51

Company publicly stated that it fell short

1:08:53

of it's own know exploitation policies. The

1:08:56

Proctor and Gamble didn't know about Will

1:08:58

Mars abuse of them voted of labor

1:09:00

practices as they claimed. It. Was

1:09:03

just willful ignorance. Amnesty

1:09:05

International have been reporting on these

1:09:07

practices extensively. see six year old

1:09:09

boy was among those interviewed by

1:09:12

Amnesty School interviewees asked to hide

1:09:14

their identities. Hence to film school

1:09:16

he said he helps his father

1:09:19

pick the the hum kernels after

1:09:21

school. He doesn't get any money

1:09:23

he says and the sex of

1:09:25

kernels are very heavy. Even

1:09:29

by peons his own ethical standards, they

1:09:31

were falling short. The. Company released

1:09:33

reports in two thousand and fourteen.

1:09:35

The said only thirteen percent of

1:09:37

it's palm oil consumption measured up

1:09:39

to environmental standards. And. Though

1:09:41

the company claimed it was doing all it

1:09:43

could buy the product from suppliers who didn't

1:09:45

abuse the environment or it's workforce. Critics.

1:09:48

Said little has changed. At

1:09:51

Hands you unequivocally committed to the

1:09:53

responsible sourcing a palm and we

1:09:55

are using our innovation strength to

1:09:57

drive positive change in the industry.

1:10:00

The are members of the Round

1:10:02

Table on sustainable palm oil r

1:10:04

S P O and support their

1:10:06

standards to drive responsible com practices

1:10:08

across the industry. At

1:10:10

least the company was saying all the right

1:10:12

things. Proctor and Gamble is good at that,

1:10:15

You know, It's certainly left

1:10:17

their mark on this earth. Satanic or

1:10:19

not, Actually, maybe the

1:10:21

greatest trick the devil ever pulled was

1:10:23

convincing the world that he wasn't tied

1:10:26

to a company that kills with tampons

1:10:28

and mutilates animals and. Use. A

1:10:30

child labor to make your arm could smell good. All

1:10:33

the while polluting the planet,

1:10:35

them running advertisements about sustainability.

1:10:38

And how you the individual can make

1:10:40

a difference. Or we have to do

1:10:42

with work as a team. Of.

1:10:45

I. Understand. Good love

1:10:47

to be there but you gotta wash

1:10:50

your hair? Yeah yeah. We've. Heard

1:10:52

it all before. No. One's

1:10:54

buying the stories. But we're

1:10:56

all buying their products. I guess

1:10:58

we'd only ourselves to blame. Swindled.

1:11:12

Is written, researched, produced and hosted

1:11:14

by Me a Concerned Citizen but

1:11:17

original music by Trevor Howard a

1:11:19

gay the former a Get a

1:11:21

Treble Lester. Additional riding

1:11:23

and research for this episode was performed

1:11:26

by Jordan was asking. For

1:11:28

more information about Swindled, you can

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