Episode from the podcastThe Advanced Selling Podcast

The Answer Behind The Answer

Released Monday, 10th October 2011
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Most salespeople realize they must ask questions in order to find information.  The challenge though is that when they do, the prospect or client feels interrogated or impelled to give an answer even if it's not truthful. Bill and Bryan discuss a helpful tip from Seth Godin's Blog, "No business buys a solution for a [...]