Behavioral Economics in Marketing: Anchoring Effect in Negotiations
Released Wednesday, 19th August 2020
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Behavioral Economics in Marketing: Anchoring Effect in Negotiations
Behavioral Economics in Marketing: Anchoring Effect in Negotiations
Wednesday, 19th August 2020
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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.Join Podchaser to...
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