Welcome to the season finale of Branding Outside the Box! I wanted to take season four out with a bang, so I decided to dedicate our final episode to YOU. I hosted a live Q&A session, and today, you get to hear it. We covered everything from la

Positioning Yourself As An Expert Through Publishing

Apr 24th, 2020 30m 14s

I’ve dedicated the past eleven years of my life to serving authors. For most of them, it was a calling, something they’ve wanted to do from a very young age. But for others, especially those who write business and self-help books, it was more o

5 Things that are Killing Your Productivity

Apr 17th, 2020 27m 49s

When I surveyed the Branding Outside the Box community, I asked people, “If I could wave a magic wand and solve ONE challenge for you, what would it be?” The majority of responses related to time. More time to write, more time to get everything

How to Make Better Hires

Apr 10th, 2020 37m 51s

Hiring has never been my favorite part of running a small business. Getting clear on who to hire, where to find the right person, and how to properly train that person has always been challenging to me. But for many creative small business owne

How to Cope in Times of Stress

Apr 3rd, 2020 19m 40s

The world as it stands feels like a very unfamiliar place. It’s filled with uncertainty, anxiety, and isolation. Our routines are upended, but we’re hesitant to build new ones, since so much is unknown. We’re inundated with messages and content

Balancing your Day Job and a Side Gig with Elena Ciccotelli

Mar 27th, 2020 50m 28s

Having a day job doesn’t make you less legitimate, but it can feel that way can’t it? If your small business or creative endeavors don’t fully support you, it’s easy to feel like you’re not a real entrepreneur. But the fact is, most full-time e

Listen and Learn: How to gather feedback and create better products for your audience

Mar 20th, 2020 43m 32s

Most of us begin our business or creative endeavors because we feel we have an idea of what people want. We see a gap in the market that we can fill, a story that has yet to be told, a product that solves a problem. We get started because we th

Creating a Diverse and Inclusive Business with Erica Courdae

Mar 13th, 2020 55m 46s

When we talk about diversity, equity, and inclusion, it’s not about quotas, optics, or checking the multi-cultural boxes. It’s about working with, serving, and providing a platform to people who don’t all look and think like you do. Because as

This is the permission you need.

Mar 6th, 2020 12m 49s

Does it feel like you’re constantly being told all the things you have to do? You have to be on social media, you have to scale your business, you have to be more productive. But what if those things don’t feel right to you? What would happen i

Successful Selling with Sales Maven Nikki Rausch

Feb 28th, 2020 50m 17s

You’ve grown your social media following, you have an email list, you go to networking events. You’ve dedicated time to nurturing an audience, both online and off.So, when can you expect to see the sales?As today’s guest, Nikki Rausch, will tel

Processes, Systems, and Automations

Feb 21st, 2020 28m 35s

I don't know anyone who started their business because they love the technical side of entrepreneurship. I’ve never met a creative entrepreneur who says, “I love managing my inbox!” or “I love tasking out projects!” or “I love invoicing and boo

Marketing with Empathy with Margo Carroll

Feb 14th, 2020 57m 32s

Empathy and sales.Those are two words you don’t often hear together, right? But using empathy in our marketing and sales systems not only produces better results, it feels better too. If you’re a longtime listener of Branding Outside the Box, y

Bonus

[BONUS] My Interview with Susan Boles of Break the Ceiling

Feb 7th, 2020 54m 42s

Last month, I spoke with my friend Susan Boles about our transition to value-based pricing and the impact it has made on our basis. Rather than take our scheduled break this week, Susan has graciously allowed me to share our discussion here. If

Confidence in Your Decisions

Jan 31st, 2020 28m 59s

As creative entrepreneurs, we are responsible for making most of the decisions. We decide which clients to sign, which deals to take, which products to launch, who to hire, when to hire, the list goes on. But when we’re making all these decisio

Confidence in Your Personal Brand

Jan 24th, 2020 44m 15s

What’s the first question most people ask when they’re introduced to you? Whether you’re at a networking event or social gathering, the first question out of most people’s mouths is, “What do you do?” When that happens, do you stutter, struggle

Confidence in Ads and Analytics

Jan 17th, 2020 55m 34s

If you identify as a creative, you may not identify as a “numbers person.” When we fantasize about our dream careers, most of us aren’t picturing ourselves pouring over spreadsheets and charts, right? But data is more than just numbers and line

Confidence in Networking

Jan 10th, 2020 30m 58s

It’s not what you know, it’s who you know. How many times have you heard that one? If you’re a longtime listener of the show, you know I am passionate about making meaningful connections, but you also know that I am a full-on introvert. So, how

Marketing is Confidence with Lisa Princic

Jan 3rd, 2020 39m 12s

Marketing is confidence, according to today’s guest, business strategist Lisa Princic. In this interview, she shares how overcame her lack of confidence and transitioned from life coach to business strategist, and built her business on her term

Bonus

January Theme: Confidence

Jan 1st, 2020 2m 22s

This month is all about CONFIDENCE. As creatives, we all know what it feels like to lack confidence. Imposter syndrome creeps in and we start to make not-so-great decisions. We don’t sign clients, we don’t take a speaking gig, we’re hesitant to

The Best of Publishing

Dec 20th, 2019 43m 20s

December is publishing month on Branding Outside the Box. We’re focusing on what it takes to succeed as a full time author and the different publication paths available to authors. While this is the first time we dedicated an entire month to th

I've written a book, now what?

Dec 13th, 2019 34m 44s

Have you ever thought, I’d like to write a book someday? Or maybe you’ve started writing a book, you just haven’t finished yet. Maybe you participated in National Novel Writing Month and now have a clunky, unedited manuscript sitting on your co

What it Takes to be a Six-Figure Author with Joanna Penn

Dec 6th, 2019 55m 10s

I can think of no better person to kick off publishing month than Joanna Penn. Joanna Penn is an Award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s an awar

Bonus

December Theme: Publishing

Dec 1st, 2019 1m 24s

Today is December 1st, which means it is time to announce this month’s theme: publishing. As you may know, I’ve been working with books and authors for nearly 15 years, for a short time as a book critic, followed by over a decade as a book publ

In Conversation with Kim Wensel of Pattern of Purpose

Nov 22nd, 2019 1h 7m

I'm doing something a little different this week. Rather than me interviewing someone about their brands, my friend Kim Wensel is interviewing me. If you don’t know Kim, you should. She’s a brand strategist, storyteller, and a phenomenal interv

Building a Team: Who, Why, and How

Nov 15th, 2019 35m 57s

Most of us began our businesses as one-person shows. We were the marketers, the account executives, the administrative assistants, and the bookkeepers. But as our businesses grow, wearing all the hats begins to feel overwhelming, and you may be