Creating valuable content to inform, connect and motivate your audience is not only possible, it may be one of the few vehicles left that allows you to do that at scale. The trick is to use a measured approach, focus on understanding your audience and how you can be a part of their journey online and off.. This article explains how to weave content into your marketing strategy. I hope you find a few things here to add to your content marketing arsenal.

In today’s hyper-connected world, grabbing the attention of potential clients is no simple task. People are literally being bombarded with messages from all directions. The average American spends 70% of their waking hours consuming digital media, just thinking of the billions (182 Billion at last count) of emails that hit our inbox every day is enough to make anyone feel overloaded.By now, you’ve probably read enough about why content and content marketing are important for your business. So, I want to answer the question of exactly “what” and “how.” A lot of blogs will say things like "think like a publisher” or "content is king” and while that’s a great general statement I wanted to go a bit deeper and clarify what content marketing is and more importantly what it isn’t.Stop Writing about Everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around."No one cares about your special recipe... Find your niche, and then go even more niche" - Joe PulizziTo start off my research I decided to go to the mother ship, Content Marketing Institute or more specifically Joe Pulizzi. If there was ever one person to call the ultimate evangelist for content marketing, it would have to be Joe. Some call him the Godfather of content. Back in 2007, he founded Content Marketing Institute to evangelize and educate on content marketing's ability to drive business results. Today CMI is one of the most well known resources on the subject.I caught up with Joe to chat about everything marketing, from what it takes to build a media company to the launching of a successful conference, think Content Marketing World. We follow that up with the highlights of his latest book, "Content Inc," where he illustrates the consistent success of companies that focus on building a community first before trying to sell a product or service. Make sure you listen to the podcast to get your fill of Joe’s content marketing knowledge.

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