Judy Ash is the Chief Marketing Officer at Certent. She has a 20+ year career in global marketing and technology experience, working closely with sales, partners, and customers to drive business growth. She has a deep background in demand gener

#13: 5 Tools for Women to Expedite their Career in the Technology Industry | Alana Karen

Aug 16th, 2020 52m 23s

Alana Karen is the Director of Search Platforms at Google. She is an author of an upcoming book “Adventures of Women in Tech” - Addressing a gap in the inclusion of women in the broader narrative of tech. Her book takes a close look at the live

#12 How does a CMO view the relationship between marketing & sales? Judy Ash

Aug 10th, 2020 23m 39s

#11 How a Big Oil Company Discovered What it's Employees Want By Asking the Right Questions | Pia Lauritzen

Aug 3rd, 2020 55m 16s

The Power of Asking the Right Questions. When nobody knows the answers, everybody must pay closer attention to the questions.Pia has spent 20 years researching the nature and impact of questions and how they connect people.She also knows that t

#10 How to create, distribute, & track content marketing efforts | Brad Zomick

Jul 6th, 2020 39m 25s

Brad Zomick is the VP of Marketing at Degreed and in this podcast, he brings you the Content Marketing Blueprint. Content Creation:1. How to decide which type of content you should focus on?2. How to gather information to start building a conte

#9: You are the First Marketing Hire at a Startup, What do you do? Laura Kendall

Jun 28th, 2020 44m 17s

Laura Kendall is the VP of Marketing at MadKudu - a predictive marketing ops platform. She is a data-driven marketing leader with over a decade of experience in B2B marketing, demand generation, and building cross-functional teams. Previously,

#8: How to Nurture & Leverage the Relationship Between Sales & Marketing | Sheel Gupta

Jun 22nd, 2020 52m 20s

Sheel Gupta is the Chief Growth Officer at Humble Dot. She has built and led demand generation teams CrowdFlower, Quantcast, and Marketo. She is experienced in creating marketing and SDR teams, thought leadership material, lead life-cycles, pre

#7: How to Leverage Channel Partners & Distributors to Grow Your Business | Rajiv Salhotra

Jun 13th, 2020 24m 59s

Rajiv Salhotra is the VP of Sales at IDEC Corporation. He leads a team of sales engineers and manages relationships with hundreds of distributors throughout the US and Canada.In this podcast, he shares his expertise on:1. How to leverage channe

#6: Branding DeMystified: Step by Step Process to Build a World-Class Brand | Sara Gordon

Jun 1st, 2020 43m 34s

Sara is the VP of Brand & Marketing at ZOE - a company on a mission to help people find their food truths by understanding their metabolic response and microbiome.Sara has a background in psychology, brand planning, technology, and digital mark

#5: How to Build Great Products that Customers Will Pay For? | Marisa Sires

May 28th, 2020 42m 4s

We all have great ideas but building great products that customers will pay for is challenging. Marisa Sires is the former VP & Global Head, Product and Experience Innovation at HANA. She is a digital product leader with 10+ years of experience

#4: 3 Irreversible Changes in the Fashion Industry due to COVID-19 | Yarra McClure

May 18th, 2020 28m 47s

Yarra McClure is the Director of Marketing for Livie & Luca, and prior to that, she lead the marketing efforts at Stella Carakasi. She is a creative marketer and data-driven storyteller working with bespoke brands to bring forward messaging aro

#3: 10K or $1M Marketing Budget, Where Should You Spend It? | Katelyn Watson

May 4th, 2020 40m 57s

Katelyn Watson, VP of Marketing at NURX shares her expertise on:What is ROE and why it's critical for you?3 Steps to build world-class marketing teams.If you had an additional $10K or $1M budget, where and how should you spend it?2 marketing pi

#2 What Marketing Guru's Forget To Tell You | Manuj Aggarwal

May 2nd, 2020 47m 16s

Manuj Aggarwal grew up in a small town in India. A friendly child, his home was troubled. He withdrew into my shell, becoming aloof and angry. At age 15, he started working in a factory where he labored 12 hours/day with only $2 as a daily sala

#1 How a Karate Studio, Restaurant and Church are connecting to their customers? | Tom Fanelli

Apr 26th, 2020 29m 30s

Thomas Fanelli, Founder & CEO of Convesio has worked with hundreds of small businesses and he talks about challenges small businesses face today and how to mitigate those challenges. He shares practical examples of how a Restaurant, Karate Stud

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