On this week's episode Stefanie Briec, FreeWheel's director, head of demand sales, says brands are finally on board with CTV but now the challenge is getting advertisers to understand targeting and measurement.

Inside Go Compare's Love/Hate Relationship With Top TV Mascot Gio Compario

May 23rd, 2022 39m 52s

The Drum's John McCarthy talks to Go Compare's director of brand and campaigns Paul Rogers to learn how the brand has evolved its famous mascot Gio Compario and turned around the figure from an omnipresence nuisance into a fun and helpful remin

Is TV ready for QR codes?

May 16th, 2022 28m 39s

Undertone's CTV chief Todd Cohen sits down with reporter Hannah Bowler to talk all things QR codes and offers best practices for integrating QR codes into TV ad campaigns.

Advertisers Have Questions for Netflix

May 9th, 2022 23m 17s

This week we digest the introduction of ads on Netflix uncovering the multiple barriers that stand in its way.

What Does The Future Hold for Barb and TV Audience Measurement?

May 3rd, 2022 29m 12s

This week John McCarthy, media editor at The Drum talks to Justin Sampson, chief executive of Barb, about how the TV measurement business is future-proofing, having operated since 1981. The body was set up to understand how many people are watc

Advertisers Demand CTV Ups its Measurement Game

Apr 25th, 2022 26m 59s

The Drum assembled its industry-leading TV Advisory Panel feature for a frank discussion about CTV audience measurement. Media editor John McCarthy questioned GroupM’s Simon Thomas, 4A’s Ashwini Karandikar, Direct Line Group’s Sam Taylor, The V

Roku On Streaming and the Upfronts

Apr 19th, 2022 23m 53s

Ahead of May’s upfronts, reporter Hannah Bowler caught up with Roku’s agency partnership chief Kristina Shepard who declared 2022 as the first ‘true streaming’ upfronts and talked Roku originals after it brought failed Quibi’s programming slate

ITV on TV Advertising During Christmas World Cup

Apr 11th, 2022 26m 56s

The 2022 World Cup might seem like a long way away but for TV planners, buyers, and the broadcasters it has been on their minds for quite some time as the biggest sporting event of the year clashes with Christmas. A logistical nightmare. This w

Discovery+ & The Rise of Ad-supported Streamers

Apr 6th, 2022 27m 22s

Discovery’s UK & Nordics chief James Gibbons talks presenter Hannah Bowler through how it is attracting younger viewers on discovery+ and the growth of ad-supported streaming.

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