**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email [email protected] to drop Dan and Dara a message directly.**---Quote of the episode from Rick: "It's good for us to realise Google Analytics makes them

From marketing to milk (with Bastien Eymery @ Lilk)

Sep 9th, 2022 31m 25s

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email [email protected] to drop Dan and Dara a message directly.**---Quote of the episode from Bastien: "There's nothing like a sexy graph!"Quote of the epi

Who wants to be an analyticsionaire!

Aug 19th, 2022 38m 47s

This week Dan puts Dara in the hot seat for a Who Wants to Be a Millionaire special! Dara is raising money for charity, and Dan has curated 15 questions spanning Universal Analytics, Google Analytics 4, Google Tag Manager, and some other curveb

Will you still need GA360 in a GA4 world?

Aug 12th, 2022 29m 3s

This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world. Do you need 360? Should you still continue with 360 if you already have it for UA? Will you need to go to 360 with GA4? These are the questions that t

Cookies and consent in Google Analytics

Aug 5th, 2022 32m 33s

This week Dan and Dara chat about some new cookie settings released in Google Analytics 4 and this spins out into conversations on consent management, server-side tracking, 1P vs. 3P cookies, and a whole lot on browsers limitations (i.e. ITP an

Digging into Snowplow (with Jordan Peck)

Jul 29th, 2022 36m 4s

This week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and of course the differences between Google Analytics. Jordan is a friend of Measurelab's and the team saw his presentati

Google Analytics for apps (i.e. Firebase) vs. websites

Jul 22nd, 2022 23m 50s

This week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites. Dan recently built an Android app using Unity, and they both chat through how he found the process of 'tagging' it us

Forecasting analytics with machine learning (with Richard Fergie)

Jul 15th, 2022 32m 39s

This week Dan and Dara are joined by Richard Fergie (creator of Forecast Forge) to chat all about forecasting with machine learning models, and the flaws in Google Analytics 4's machine learning aproach to watch out for.Her's Richard's rules f

What we’ve learned from teaching analytics

Jul 8th, 2022 31m 10s

This week Dan and Dara talk about what they've learned training analytics over the last 10 years. They discuss the value of subject matter expert driven training so that you can get real value from live in-person discussions and Q&A, as well as

What is data retention in GA?

Jul 1st, 2022 23m 20s

This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics 4 and Universal Analytics alike. They discuss what it is, how it works, and what to bear in mind when looking to set up GA4

Consent Mode and behavioral modelling in GA4

Jun 24th, 2022 33m 27s

This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever! They discuss what data can be trusted now in GA4, and if this is even

Littledata's GA4 journey (with Edward Upton)

Jun 17th, 2022 28m 50s

This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce. They discuss the GA4 measurement protocol and the nuances that come with movi

What is the modern data stack? (with Mark Rittman)

May 27th, 2022 30m 34s

This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor. They also touch on how the changes in Google Analytics 4 are changing things

Product analytics and CRAP Talks (with Bhavik Patel)

May 20th, 2022 29m 50s

This week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and marketing analytics, CRAP Talks, and the concept of 'analytical debt'.Find Bhav on his platform of choice - Twitter at https:/

How do you measure the return on analytics?

May 13th, 2022 21m 49s

This week Dan and Dara discuss a listener submitted topic on how to measure the return on analytics. After arguing about the flawed premise of the quest, they explore different ways that analytics specialists and analysts can measure a tangible

How attribution works in Google Analytics 3 and 4

May 6th, 2022 33m 2s

This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them. They discuss the nuances and pain-points they have come up against, and what to look out for whenever usi

Events, events, events - explaining the various GA4 event types

Apr 29th, 2022 41m 9s

This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.The new EU data and privacy controls recently released in GA4 - https://bit.ly/38

Is tracking too much a bad thing?

Apr 22nd, 2022 26m 4s

This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when you come to migrate everything from Universal Analytics to Google Analytics 4.Not much to mention or link to in this episode - but thanks

MeasureFest and brightonSEO - April 2022 debrief (with Liam Grant and Matthew Hooson)

Apr 15th, 2022 34m 4s

This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO. The pick out their favourite talk and the relevance and application in the analytics world wherever possible.Che

What to do as the sun is setting on Universal Analytics

Apr 8th, 2022 31m 19s

This week Dan and Dara talk more about the announcement from Google on sunsetting Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage.The key takeaway is DO NOT PANIC! Just f

Measuring SEO (with Jenni Stacey)

Mar 25th, 2022 30m 22s

This week Dan and Dara are joined by Jenni Stacey to chat SEO measurement and how Google Analytics is (if at all) useful. Jenni shares how they work across different search engines, and how things like Core Web Vitals changes things in SEO.See

The brightonSEO and MeasureFest story (With Kelvin Newman)

Mar 18th, 2022 33m 44s

This week Dan and Dara are joined by Kelvin Newman to chat all things brightonSEO and MeasureFest. Kelvin shares how they come about, what the future holds and the ideas behind the fringe events in general.Details on the new UTMs GA4 have just

Bonus

BONUS Google is sunsetting Universal Analytics!

Mar 16th, 2022 6m 19s

Dan and Dara react to the big news (bombshell) from Google about them sunsetting Universal Analytics in 2023.The announcement from Google can be read in full at https://bit.ly/3thHJDq.Check out on LinkedIn:- Dan - https://bit.ly/3JQKHEb- Da

Why use both GA and AA? (With Liam Galliers)

Mar 11th, 2022 38m 27s

This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about some of the differences and their strengths and weaknesses, and who they think the target au

Can you track offline marketing in GA?

Mar 4th, 2022 27m 44s

This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods of doing are, and what to look out for when analysing the performance of the offline channels.Check out Simo