What makes a good social media management tool? And how should you approach social media as a brand? We spoke with Lauren Freund, social media expert, to talk about how to make your social media customer-focused without letting it take up your

Building a Digital Marketing Agency w/Judy Lin

Feb 6th, 2023 47m 36s

Building a digital marketing agency from scratch is not for the faint of heart! It takes a true SEO expert to create an agency that clients will trust with their business - and Judy Lin is the tenacious leader who made it happen. Join us this e

Social Media Management: Announcing Synup Social!

Jan 24th, 2023 30m 7s

Did you know that 54% of consumers say that interacting with brands on social media informs their purchasing decisions? That's why we created Synup Social - a revolutionary new social media management platform that prioritizes content creation

Choosing What Content to Create: from AI to Google's Helpful Content Update w/Amy Aitman

Jan 16th, 2023 24m 18s

Making content is hard.You have to choose what to create, what format to create in, where and when to post... AND let's not mention getting people to engage with it 😅 Content creation can be unpredictable - especially for brands!That's why we

Creating Authentic Content w/Amy Aitman

Jan 9th, 2023 32m 43s

How do you create authentic content?We spoke to Amy Aitman on this week's episode of The Syncast to find out her strategy for creating content that resonates.Hint: use an actual expert, not just a random content writer.Authenticity and expertis

Writing for Humans and Robots w/Maddy Osman

Jan 2nd, 2023 42m 22s

It's hard writing for SEO without seeming like you're copy and pasting your list of target keywords. That's why this week, we unpack to mystery of writing content to rank AND impress your audience. From hitting the algorithm to weathering ranki

Why We ❤️ Google's Helpful Content Update w/Steve Wiideman

Dec 19th, 2022 18m 16s

Here's part 2 of our interview with Steve Wiideman. This time, we're talking SEO ranking factors - especially when it comes to Google's helpful content update.Steve Wiideman schools us on the ins and outs of a successful multi-location digital

Mastering Multi-Location SEO w/Steve Wiideman pt. 1

Dec 12th, 2022 39m 37s

Running a multi-location business is tough - especially when it comes to your online presence. Luckily, we're bringing in the big guns. Steve Wiideman schools us on the ins and outs of a successful multi-location digital marketing strategy, sha

Chasing Google's Algorithm & Disappearing Reviews w/Ben Fisher pt. 2

Dec 5th, 2022 21m 20s

Last week, we spoke with Ben Fisher about the new Google Business Profile dashboard. This week, we're back with more gems - this time, we're talking Google algorithm, what to do when reviews disappear, and what it means to be a product expert.J

Google's New Business Dashboard and Beyond w/Ben Fisher pt. 1

Nov 28th, 2022 38m 23s

Are you also frustrated by the new Google Business Profile dashboard, aka the Google Web Search experience? You're not alone.Change is tough, but Ben Fisher walks us through the how, when, and why of the newest Google updates!Our rage meter is

Introducing: The Syncast

Nov 16th, 2022 41s

Are you curious about AI-generated content? Or worried about TikTok's impact on SEO?We're covering it all in our new podcast: The Syncast!The Syncast is what the smartest marketer in the room listens to. We’re going beyond buzzwords and trends

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