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Trusted Authority - The Podcast

Petra Zink

Trusted Authority - The Podcast

A weekly Business, Careers and Education podcast
Good podcast? Give it some love!
Trusted Authority - The Podcast

Petra Zink

Trusted Authority - The Podcast

Episodes
Trusted Authority - The Podcast

Petra Zink

Trusted Authority - The Podcast

A weekly Business, Careers and Education podcast
Good podcast? Give it some love!
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Episodes of Trusted Authority

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Personal branding activities require a certain set of skills and aren’t innate talents. However, the good news is that they can be learned. That being said, it takes time to develop not only the necessary skills but also to establish the assets
If you want to be taken seriously you need to take yourself seriously and that also applies to you if you want to commercialise your personal brand. And this is where facts, data and numbers come in. It’s easy to say things don’t work or blame
If you thought personal branding was just a vanity metric activity, think again, because today's podcast episode is a mini masterclass in the financial side of investing in your brand. Get ready to uncover the equations, formulas, and framework
If there’s one skill leaders have to master in today’s and tomorrow’s landscape, it's change. We not only experience change more often but also more significantly. Whether it's the evolving expectations from the five generations in the workforc
If you can't be seen, you can't be considered. However, it's not about being seen by everyone. It's about being seen by the right people and for the right reasons. This is where strategic networking comes in, which involves building connections
Not only has the way we work together changed significantly over the last few years, but also the makeup of the workforce continues to evolve. So while we're trying to find our feet in this next world of work, we're already facing the next chal
Building a powerful personal brand isn't just about what you do or say; it's about how others perceive you and the value you bring to the table.  In this episode, we're uncovering the three key elements that form the trifecta for enhancing your
Strong leadership comes down to getting results and that comes from getting buy in for a topic or cause, the support to make an inspiring vision come true and of course a level of accountability to step up, especially when things are hard or ha
Becoming a trusted authority in your industry isn't easy. It's a journey that requires consistent effort and the right actions. But because everyone's goals, resources, and backgrounds are unique, there's no one-size-fits-all approach to person
Starting growing and scaling businesses certainly has never been easy. However, in the last few years we have seen increased complexities from cyber attacks to requirements to meet ESG standards and everything in between. And clearly the pressu
We live in a world filled with knowledge, data, and information, which levels the playing field and intensifies competition, one crucial factor sets you apart and positions you as the chosen one: your reputation. As the saying goes: Your reputa
TM, verified badges, digital certificates, and everything in between - it’s safe to say that in today's world of abundant information, access to knowledge, and the rise of deep fakes, we're all searching for who’s legit and who we can trust. Th
Looking around the corner, being strategic with decision-making, and also being creative with reimagining how we can future-proof our careers, teams, and businesses is becoming a necessity. And yet, so many are stuck in a rut and can’t think be
We’re seeing more and more executives and experts stepping out of corporate and into entrepreneurship. For some it’s a choice, for others its a necessity. Whatever camp you may be in, your mindset is what either gets you to where you want to be
The one big difference between an expert, often the best-kept secret, and an authority, the Go-To in their industry, is mastering the art and science of communication. The importance of cut-through communication is nothing new, but I truly beli
When you can speak well, you can easily outshine others and whilst communication is more an art than a science, this week’s episode will give you practical tips, tactics and approached to become a better speaker so you can make communication yo
Being a leader has always been challenging but I’d argue that it’s now more challenging than ever before as we’re facing more complexity, more uncertainty and of course, consistent change which comes with a new set of challenges and opportuniti
Who wouldn't love to have a glimpse into a crystal ball every now and then? 🔮👋 But the next closest thing to preparing for the future — with a more scientific aspect — is to talk to a futurist. And that's exactly what we do in this week's Tru
2024 is here, and if 2023 has taught us one thing, it's that change is inevitable, and disruption is the new normal.  Being able to look around the corner and prepare for what’s next is how you can not only future-proof your career, your team,
The world is changing and so is the job market. Some skills that were in hot demand only a few years ago have become a commodity. Mass redundancies, more competition with a global talent pool, rising interest rates and the impact of Ai overall
The Christmas period is the perefct time to reflect, rest but also use to plan the year ahead. This episode gives you 5 practical strategies you can follow to set yourself up for success: Step 1: Mindset Check Reflect and Evaluate Set Boundari
No matter which camp you find yourself in regarding AI—whether you're an enthusiast or a skeptic—one thing remains undeniable: artificial intelligence is shaping the future in ways we couldn't have imagined just a few years ago. With constant c
We live in a knowledge economy where information is not only easily accessible to almost everyone but is also free. This trend has turned titles and credentials into commodities and means that we now face increased competition in the traditiona
In today's rapidly evolving business landscape, the rules have changed. What used to be 'good enough' no longer cuts it. Customers demand more, talent is scarce, costs are rising, and competition is fierce. To survive, businesses must adapt and
AI is here and it’s here to stay. If you listen to this episode in real time, it’s pretty much the 1st anniversary when ChatGPT was released to the public and AI tools have become mainstream. In this AI-dominated landscape, personal branding ta
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