Guess who's back, back again? Sorry for the unannounced break. Today, I'm talking about voicing your thoughts, ideas, opinions, and perspectives with higher-ups and your broader team. Sometimes it goes well and sometimes it doesn't. I have lear

So Fresh, So Clean Data

Sep 8th, 2020 27m 20s

"Do you wash your legs in the shower?" Who cares! Move aside, weird internet controversy - we've got a different kind of hygiene to talk about. Data hygiene! For those who are new to the concept, learn the difference between dirty data and clea

How Does My Makeup Look?

Sep 1st, 2020 15m 20s

Okay, this episode is indeed about makeup so if that's not your jam, feel free to skip this one. Why am I talking about makeup? Because it plays a role in the day-to-day lives of many marketers. And while it seems trivial, and to some extent it

Schooled on Google Analytics

Aug 25th, 2020 24m 38s

If you're like me, you've used Google Analytics for years but can't really remember how you learned it. And, if you learned it properly? Well, I decided to take the beginners and advanced courses on Google Analytics Academy to brush up on my sk

Let's Chat Copywriting

Aug 18th, 2020 40m 40s

Guest alert! Today, I welcome professional copywriter Micah Lambert to the podcast. In this episode, Micah offers up some amazing practical tips for improving website copy. She also lists affordable software copywriters can use to help deliver

An Introvert in Marketing

Aug 11th, 2020 22m 38s

That stereotype of all marketers being outgoing and extroverted? Not true. There's room to play for personalities of all sorts in marketing. However, there are some scenarios that an introvert might like to avoid. 4-day conferences, anyone? On

The B2B Majority Says...

Aug 4th, 2020 22m 4s

Today, I share findings from 2 different surveys of B2B marketers. Find out things like: top business priorities for marketers, what challenges come with generating new leads, which channels produce the best ROI...Do you agree with the majority

Let's Chat Social Media Marketing

Jul 28th, 2020 47m 59s

Guest alert! Today, I'm joined by Terence Vance Crouch, social media marketer and founder of Crouch Digital. He has so much amazing insight on how companies can leverage social media for b2b marketing. One of his big takeaways? Be genuine! This

Know Your Audience: Software Engineers

Jul 21st, 2020 36m 36s

It's guest time, y'all! Today, I've dragged my partner onto the podcast to talk about his perspectives on marketing as a software engineer. He comes from a massive enterprise so his opinion might differ from engineers at startups, but it's insi

Anxiety is an Email Blast Away

Jul 14th, 2020 31m 10s

So you're a marketer and you have anxiety - how do you deal with day-to-day stressful tasks? In this episode, I talk about common situations that often cause me anxiety as a b2b marketer. This includes flying to events, sending newsletters, and

BONUS EP: More Jargon, Same Acronym Style

Jul 9th, 2020 18m 56s

As promised, part deux of my list of popular B2B marketing acronyms. In this episode, we're covering MQL, SQL, CTR, CPL, and KPIs. Part of my Marketing 101 series, 'A Little Bit Basic'. Is it kind of boring? Yes. Is it useful? YES. VERY.

Marketing Jargon, Acronym Style

Jul 7th, 2020 25m 8s

B2B marketers sure do love a good acronym. In this episode, I cover a few key words and phrases that folks in the industry often throw out in conversation. This is the first in an ongoing Marketing 101 series I like to call, "A Little Bit Basic

My Marketing Journey

Jun 30th, 2020 30m 59s

If you're unsure about what area of marketing to focus on, you're definitely not alone. How'd I get into B2B marketing? An audible timeline of my journey from a deer-in-the-headlights college student to a professional tech-focused marketer in S

That B2B Marketing Life

Jun 23rd, 2020 39m 45s

B2B marketing can be cool, I swear! This episode covers the basics of business marketing and what differentiates it from B2C marketing. Also, learn what tactics are common in B2B marketing and hear about a couple A+ marketing campaigns - includ

Let's Chat Marketing Ops (#4)

Jun 16th, 2020 47m 41s

FIRST GUEST EVER ALERT! My friend Chelsea B. shares her journey through marketing, from her time at UT Austin to her role as a seasoned Marketing Operations Manager. Tune in to learn more about the role and why it's vital to the success of a ma

Working with Other Teams (#3)

Jun 9th, 2020 31m 32s

What's it like working with Sales? Product? Customer success? There's a bit of tension, sure, but also some great learnings and fun times along the way. Tune in to hear about experiences I've had at startups and how marketers can make bridge th

It's All About Perspective (#2)

May 26th, 2020 17m 2s

What is marketing? Is it the same to you as it is to a random person on the street? Listen to find out how some people describe marketing and what survey findings show. Plus, learn why it's important to consider your audience's perspective (or

What's It All About? (#1)

May 19th, 2020 9m 5s

There's more to it than marketing fluff. In this podcast, we'll talk strategy, technology, best practices, and so much more! Find out what Under the Fluff is all about and what you can expect by listening to this intro episode. Enjoy!

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