Daniel Murray
Untapped MarketingEpisodes
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The Return of Live Events: Planning For Success | Episode 27Face-to-face events can be a great way to generate new meetings and network with potential new clients. However, events are not a golden ticket and simply 'showing up' will not guaran
What To Do When Your Leads Aren't Converting | Episode 26Lots of leads coming in but no closed deals? This episode will get you back on track.Get In Touch: www.danielmurraymarketing.com
Omnichannel Marketing: What To Consider | Episode 25Omnichannel marketing is all about making sure a customer's interaction with a brand is consistent and seamless. There are things to consider before adding spend and resources to an omnichann
Cold Emails That Work | Episode 24Cold outreach is hard. Lead generation is hard. Demand generation is hard. Here are some secrets I've learned from sending ten years of trying to get prospects to engage with cold marketing emails.Get in touc
SummaryBounce Rate Versus Exit Rate & How To Calculate Both | Episode 23Get in Touch at www.danielmurraymarketing.comUseful Resourcesttps://www.optimizely.com/optimization-glossary/bounce-rate/https://www.wordstream.com/blog/ws/2016/04/07
SummaryYour leads-to-close ratio represents the number of sales you made compared to the number of leads you began with. To calculate this listen to this short podcast. (Calculation explainer starts at approx 43 seconds in).Thanks to a UK Sta
Summary Mentoring can transform how business leaders achieve their goals. However, mentees often struggle to get the most value from their hired consultant. This episode gives real advice on how to maximize the relationship between mentor and
Episode 20Lead generation and demand generation may sound the same, but these two strategies can help your business in different ways. Listen to unpack exactly how. Get in touch: www.danielmurraymarketing.com
Outsourcing Digital Marketing : Should You Do It?Are you on the fence about outsourcing some or all of your marketing function? This podcast will clear things up for you.Get In Touch: www.danielmurraymarketing.com
Pricing is one of the most important growth levers in your business. In this podcast I'll look at how to use pricing structuring to plan B2B SaaS pricing strategy to fit your market. Get In Touch: danielmurraymarketing.com
Webinars can be a huge source of leads for the business pipeline. But..... before you spend your cash or time on your next webinar live, listen to some important thoughts on how to set it up for success. Get In Touch: www.danielmurraymarketin
When it comes to content marketing, a hot topic of debate is the value of gating content. In this episode, I'll be giving my view on the subject. Contact: www.danielmurraymarketing.com
Ideal Customer Profile: 5 Mistakes to Avoid | Episode 15 ICP (ideal customer profile) is about understanding who your audience is and how to speak to them. However, it's easier than you think to make these costly mistakes.Contact: www.danie
The Freemium Business Model: An Introduction | Episode 14 Many companies use freemium models, including Spotify, Dropbox, Hinge, Slack, Asana, use the freemium model to capture users and convert them into paying customers by giving away their
Account-Based Marketing or ABM is one of the most impactful marketing strategies marketers can leverage to convert high-value accounts into paying clients. This episode unpacks why you should be thinking about an account-based route to market t
The 90 Second SaaS Marketing Consultancy Series #3 | UnTapped Ep 12In this episode, I address a famous Email Marketing 'Rule' and explain why it's a little bit crazy. There are a lot of 'must know rules' out there but knowing this before you
Do you know exactly how many leads marketing needs to send sales to grow your business?Too many companies get bogged down with an overload of poor sales leads. Sales will always push marketing to “get more leads” and marketing will always push
Must-Know SaaS Metrics | CAC and CLV | Episode 10In a marketing landscape where performance and productivity are everything. There are two key metrics that can help determine the health of a SaaS subscription business:Customer Acquisition
Growth Success Story: Tinder | Episode 9 How Tinder sparked record-breaking growth with referral marketing and subtlety embraced an early product-led growth method to spike customer usage rates.Chapters1. Background2. The Online Dating Mark
The 90 Second SaaS Marketing Consultancy Series #2 (extended version)Free SaaS Marketing Consultancy| in less than 90 seconds#2 This episode looks at the key types of leads in SaaS and how to define them.IntroductionSo, I’m cheating on this
Episode 7 of UnTapped Marketing introduces the 90 Second SaaS Marketing Consultancy Series.ContextOnce a month I'll be bringing you a bite sized consultancy series offering easily digestible SaaS Marketing Tips in less than 90 secondsThe ser
Marketing for SME’s is certainly not without its challenges. Issues like limited resource, time restraints, budget & lack of structure can often mean that marketing gets drafted to the ‘to do’ list.In 2021 more and more business will look to t
10 Growth Hacks guaranteed to get your business more leads | Episode 5IntroductionSaaS lead generation is not always successful immediately. However, instead of pausing all activity, there are a number of tactics or ‘growth hacks’ you can add
Growth Marketing — What is it and why you should be using it in 2021Podcast Chapters:1. Introduction2. Growth Marketing, what is it?3. Always be growing4. Hubspot quote.5. Growth Hacking v Growth Marketing - are they different?6. Sean El
Startup Marketing — A Year 1 Strategy in Under 20 Mins | Episode 3 Context: As marketers, whether it's SaaS, B2C, SME or Start-Up level we need to read the market and always be ready to adjust.In the first year of go to market strategy a tact
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