Web 2.0 marketing communications - Fondamentals (audio)
Episodes
Episodes of Web 2.0 marketing communications
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The 5 Ps of building virtual communities. Purpose, platform, people, participation, and profits
The 5 Ps of building virtual communities. Purpose, platform, people, participation, and profits
A short history of the development of virtual communities. ARPANET, Usenet, BBS, chat, virtual worlds, and social networks
A short history of the development of virtual communities. ARPANET, Usenet, BBS, chat, virtual worlds, and social networks
Introduction to word-of-mouth. Definition, types, and process
Introduction to word-of-mouth. Definition, types, and process
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