This month we explored how experimentation contributes to the success of an organisation. What are the results organisations can expect? What is the return on investment they get for carrying out experiments on their digital channels? And how d

Why you need CX for your EX

Sep 6th, 2021 20m 16s

For our 7th episode, we’re switching things up to focus on another field of digital: the employee experience (EX). This emerging business function has become increasingly popular in recent years, as businesses are starting to see the value in a

Humanizing your CRO Efforts with Soft Data

Jul 20th, 2021 19m 41s

For our 6th episode, we’re switching gears and focusing on another field of digital: conversion rate optimisation (or CRO). The reason being is that somewhere along the line, the process of optimising online conversion rates has really become a

How to achieve growth with the right product marketing approach

May 19th, 2021 31m 31s

Product marketing is a fairly new field. For those who are unfamiliar, it is essentially the process of bringing a product to market, promoting it and selling it to a customer. It also happens to be a critical part of your marketing strategy an

An Inside Look at the E-Learning Industry

Apr 13th, 2021 29m 30s

Although many would say that the pandemic has thrusted the e-learning industry forward, with so many schools adopting this way of learning - due to lockdowns and school closures - this industry has been growing for a while now. In fact, the ove

The State of Retail in 2021

Feb 25th, 2021 32m 12s

In the wake of the COVID-19 pandemic, we’ve seen a lot of businesses all across the globe undergo quite a bit of strain. And the retail industry was really no exception. So the question is...how exactly did this transition from in-store to onli

How to take a Strategic Approach to Experimentation

Nov 27th, 2020 24m 49s

Welcome back! This month we're switching gears and zooming in on a topic that will be especially interesting for those of you interested in conversion initiatives. We sat down with Stephen Pavlovich – Founder and Managing Director of Conversion

How Digital Enterprises Can Combine Qualitative and Quantitative Data

Oct 19th, 2020 31m 14s

To kick off our brand new podcast series, we sat down with Laura Klein - Principal at Users Know, Author of UX for Lean Startups and Build Better Products, and host of the UX podcast ‘What is Wrong with UX’.In this episode, Laura gives us the i

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