Today I’m speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping newer acupuncturists gain confidence in their clinical and diagnostic, communicat

75 | Boost Your Local SEO and Your Google Business Profile with Darcy Sullivan

18 days ago 53m 44s

Join me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for local service-based businesses.In this episode, Darcy and I talk about: Why SEO is just like an Oreo cookieWhy t

74 | Graphic Design, Content Creation, and Overcoming Fear of Marketing with Jeffrey Grossman

Apr 23rd, 2024 49m 42s

Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman.Jeffrey first started creating content 20 years ago, way before it was trendy or a household phrase. You're probably familiar with Acupuncture Media Works, which b

73 | Marketing as an Ecosystem with Mandy Gratzer

Apr 9th, 2024 47m 1s

Today I’m joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management confere

72 | Navigating AI for Acupuncture Marketing with Jon Morrison

Mar 29th, 2024 43m

This week I’m talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing.If AI makes you nervous, or you feel like you have no idea how to use it effectively for marketing, you’re in the right place!In this episo

71 | Get Creative: More Revenue for Less Effort with Jason Stein

Mar 19th, 2024 48m 19s

Today I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years. He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that

70 | Improve Your Local SEO to Get More Patients with Lex Lancaster

Feb 27th, 2024 46m 2s

This week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs. We talk in detail about search engine optimization for local wellness businesses. I love SEO and I learned so muc

69 | $200K in Her First Year in Practice with Gudrun Snyder

Feb 16th, 2024 32m 13s

Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.She initially opened her doors in 2020 and made over $200,000 in her first year of practice. Yes, in a pandemic. She has been featured on Business Insider, which

68 | Passive Income Streams for Wellness Practitioners with Kayla Das

Jan 30th, 2024 35m 4s

Welcome back! This week I’m interviewing therapist and business coach, Kayla Das.Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this c

67 | Surviving Slow Seasons, TV Appearances, and the Necessity of Community with Roxanne Francis

Jan 16th, 2024 41m 37s

This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto. Roxanne is also the founder of the Therapists' Lounge, a conference providing community and suppor

66 | From Solo Acupuncturist to Multidisciplinary Wellness Centers with Sarah Swanberg

Dec 8th, 2023 44m 45s

This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut. Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members

65 | It's Never the Wrong Choice to Take Care of Yourself with Danielle Angela

Nov 22nd, 2023 36m 35s

This week I’m talking with Danielle Angela, a successful chiropractor, podcaster and business coach. With over 15 years of experience with the ups and downs of running businesses and pivoting multiple times, she helps fellow wellness entreprene

64 | Clarify Your Marketing By Defining Your Lighthouse with East Phillips

Oct 30th, 2023 59m 20s

Today I’m joined by Dr. East Phillips. East is an acupuncturist, business coach, and former long-time professor at Pacific College of Health Sciences.She’s committed to helping others actualize their greatest potential and live with passion and

63 | Marketing Ethics, Informed Consent, and Google Ads with Liane Wood

Sep 19th, 2023 41m 11s

Today I’m speaking with Liane Wood, a psychotherapist practicing in Ontario, Canada, and the founder of Psychotherapy Mastermind, which is an organization dedicated to helping therapists navigate entrepreneurship and learn to build successful p

62 | The Natural Ups and Downs of Business and Building a Skincare Brand with Acupuncturists Tori Paide and Marla Peoples

Aug 2nd, 2023 37m 28s

This week on the Acupuncture Marketing School podcast I'm talking with acupuncturists Tori Paide and Marla Peoples, who co-founded the clean skincare brand, TOMA Skin Therapies.They've opened multiple practice locations and currently run the St

61 | Community Acupuncture School with Michelle Hamilton

Jul 19th, 2023 36m 46s

This week I’m talking with Michelle Hamilton, founder of the online program, Community Acupuncture School.Michelle and I talk about how she opened her very first community acupuncture clinic outside on a patio, despite people’s advice not to do

60 | Give Your Practice a TCM Treatment with Business Coach Julie Bear Don't Walk

Jul 5th, 2023 31m 21s

This week I'm chatting with acupuncturist and business coach, Julie Bear Don't Walk. Julie has been a business coach in our industry for many years, as well as a successful practice owner. I really enjoy her approach to coaching - it's all abou

59 | What if You Could Go On Vacation and Still Get Paid? With Joanna Sapir

Jun 20th, 2023 52m 19s

This week I'm talking with business strategist Joanna Sapir. Joanna works with holistic entrepreneurs (including plenty of acupuncturists) to help them set up structures and programs in their business that create more freedom for you, the pract

58 | YouTube Marketing, Imposter Syndrome, and Japanese Acupuncture with Maya Suzuki

Jun 6th, 2023 1h

This week I'm chatting with Maya Suzuki, acupuncturist, translator, and founder of the online program, ShinKyu University. Maya trained in acupuncture in Japan and lived there for many years before returning home to the U.S. to open a private p

57 | 3 New Perspectives on Marketing

May 9th, 2023 14m 57s

This week we’re talking about new perspectives on marketing to help you approach your marketing with enthusiasm and consistency so you can get more visible in your community and help more patients. If you have trouble putting yourself or your b

56 | Design Your Acupuncture Practice on Your Own Terms with Jason Stein

Apr 25th, 2023 36m 55s

Welcome! This week I'm talking with my friend, acupuncturist and business coach, Jason Stein. Jason runs a private practice in Joseph, Oregon, and has a wide range of business and coaching experience in the last 25 years.Shortly after acupunctu

55 | Is a Virtual Receptionist a Good Fit for Your Practice? Interview with Jenn Collins

Apr 13th, 2023 28m 41s

This week I'm talking with Jenn Collins, founder of Acu Hub Virtual Receptionist services for acupuncturists. *Sorry for the sound quality on this one! I'm editing the episodes myself and this was a little beyond my means to fix... but I didn't

54 | Use Your Unique Strengths to Grow Your Acupuncture Practice with Clara Cohen

Mar 28th, 2023 1h

Welcome! Today I’m thrilled to be talking with Clara Cohen, the founder of AcuPro Academy. You may be familiar with her – with a combined 300 thousand social media followers across multiple platforms, Clara is a proliferative and very dedicated

53 | Building a Legacy-Leaving Business with Maika Endo

Mar 14th, 2023 31m 1s

Welcome back! This week I’m talking with Maika Endo, business coach and former owner of an award-winning spa in Beijing, which she managed remotely from 4,000 miles away.Maika has so much experience as a small business owner and a unique approa

52 | How to Use Reels for More Patients with Lindsey Thompson

Feb 16th, 2023 37m 39s

Welcome back!Today I’m talking to acupuncturist Lindsey Thompson about making Instagram reels an effective and manageable marketing approach for your practice.I’ve been following Lindsey and her content creation online for a LONG time. At least