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Bitrate

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Join Brendan Hutchins 🙈 and Mark Steadman 🧔🏻 as they digest the very latest in podcast culture.

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23 episodes
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2. A gap in the market
GuestMathew PassyPodcast producer and consultant🎙 Mathew Passy 🎙 (@MathewPassy) | TwitterThe Podcast ConsultantMathew Passy of CausePods, the Podcast Consultant, and Audit My Podcast, shares what to keep in mind when starting a podcast.Does the podcast you create fill a void? If it does, who does it fill it for?Don’t start a podcast if you just want to start a podcast. Have a mission. Do it for a reason. Start a podcast because you have something to say, and because podcasting is the best way to say it. What is a gap in the market?There may be a ton(ne) of podcasts similar to what one wants to make. As an independent creator, the podcast must be smaller, tighter, more focused, more niche than any others on the market, in order to succeed… depending of course on the metrics for “success”.How does one plan to fill that need well?The way you can really feel if the podcast actually matters: #engagement! You may be getting likes and retweets, but if no-one is actually talking to or about the podcast, it may not be fitting into a niche well.What kind of research is needed to answer these questions?Advice for using Reddit – or any social media, but especially Reddit because it can be a great tool – is this: read the rules. Take 5 minutes and read the rules for the forum, or the Facebook group, or wherever you want to promote. And engage on other posts; be a part of the community. Links to things we mention:Casting Call by Gimlet may have been a disappointment, especially considering the “winning podcast” hasn’t come out yet. If you’re interested in MultiLevel Marketing, Brendan highly recommends: The Dream about pyramid schemes. Please check out Mathew Passy’s amazing lineup of work:Get podcast consultingIf you have a podcast already, try Audit My PodcastListen to his current podcast CausePodsOr check out some of his other great podcasts.Find @BitRatePod on Twitter, or at bitratepod.com.Find Brendan @ThePodPlaylist on Twitter or at Podchaser.com as the new Podcast Librarian.Find Mark at Podiant or at Steadman.io, his spiritual home on the web.Listen to the next episode for another great discussion on podcast burnout with guest Dan Misener from Pacific Content.LinksFollow the show on Twitter🙈 Follow Brendan on Twitter🧔🏻 Follow Mark on TwitterRate and review us on PodchaserHorse Radio NetworkThe DreamThe Casting Call show about moneyCausePods
6. Managing expectations
GuestYuvi ZalkowWriter. Maker of poorly-animated videos. Half-assed podcaster. App developer-ish. My novel is reluctantly available.Yuvi Zalkow (@yuvizalkow) on Twitteryuvi — failed writer, schmoYuvi Zalkow, author, developer, video creator, and podcaster, is in Brendan’s apartment and shares his experience with failure and persistence. When starting a new project, how does one decide what format to do the project in?Each format can lead to different feelings of overwhelm. Hopping from one to another can also be fatiguing. What should one do about having to take time when podcasting?It’s OK to not podcast, sometimes. Instead of framing it as “taking a break” from the podcast, another option is to think of the podcast in terms of seasons or series, where there will inherently be downtime to recuperate. Take care of yourself out there. Links links links!Castro, the podcast app with the light switchEmbeddedBeware of the LeopardNobody Asked for ThisExperience all that Yuvi Zalkow has to offerHis videosHis apps NeuroticStixSay the ThingHis podcast Neurotic TornadoHis book A Brilliant Novel in the WorksFind @BitRatePod on Twitter, or at bitratepod.com.Find 🙈 Brendan @ThePodPlaylist on Twitter or at Podchaser.com as the new Podcast LibrarianFind 🧔🏻 Mark at Podiant or at Steadman.io, his spiritual home on the web.Listen to the next episode for another great discussion on podcast burnout where we end the podcast. Wait, what?LinksFollow the show on Twitter🙈 Follow Brendan on Twitter🧔🏻 Follow Mark on TwitterRate and review us on PodchaserSelf-Preservation in the Age of Podcasting – Bello CollectiveHow Millennials Became The Burnout Generation
3. Formats matter
GuestDan MisenerA legendary sailor and fisherman, Dan Misener symbolizes Nova Scotia’s seafaring heritage. Podcasts at @PacificContent and @GRTTWaK. Formerly of @cbcradio.misener.org | I make podcasts. By day, I head up audience development at Pacific Content, a Vancouver-based podcast company. By night, I produce the award-winning series Grownups Read Things They Wrote as Kids.Dan Misener (@misener) | TwitterDan Misener from Pacific Content expounds on his prolific experience and expertise of trying and testing podcast ideas.How does one construct a branded podcast, or podcast with brands?It can’t be an infomercial, but the competition isn’t other branded podcasts, it’s all free content, so it needs to be genuinely good content. What aspects of podcasting lead to burnout?Podcasting takes a lot of time! It’s a huge commitment. It’s helpful to have a production team. And set goals to make sure it’s still what it should be. Think about your motivations to make a podcast, and set your goals accordingly. Can the motivations to want to podcast change?Absolutely, and hopefully they do! Format and process. Find where is the podcast on the scale of Jeopardy to Game of Thrones, and think of how that affects how the podcast should be produced, and how people will want to consume it. Are there other tips for production that will help prevent burnout?Make notes and do as much pre-work at the time of recording. It may be weeks – or months in this episode’s case – before the episode is edited and shownotes are written, so having contemporaneous notes will save a lot of time and lessen fatigue. > I did not take notes at the time, so I need to listen to the whole podcast again to get the good stuff. 🙈 That’s OK though, for me, ‘cause this is such great advice it’s good to hear multiple times.What if there’s a podcast idea, but it feels too overwhelming to even start?Test it! Try just a couple of episodes with no intention to release. Iterate. They can always be released later as a special or one-off, but find out if the chemistry even works.All those quality links:Hackable by McAfeePacific Content is making original content with brands.Find Dan MisenerOn Twitter @misenerListen to his hobby podcast Grownups Read Things They Wrote as Kidsand read his amazing newsletter for Pacific ContentFind @BitRatePod on Twitter, or at bitratepod.com.Find Brendan @ThePodPlaylist on Twitter or at Podchaser.com as the new Podcast LibrarianFind Mark at Podiant or at Steadman.io, his spiritual home on the web.Listen to the next episode for another great discussion on podcast burnout with guest Drew Ackerman of the Sleep With Me podcast.LinksFollow the show on Twitter🙈 Follow Brendan on Twitter🧔🏻 Follow Mark on TwitterHow Millennials Became The Burnout GenerationRate and review us on PodchaserSelf-Preservation in the Age of Podcasting – Bello Collective

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Podcast Details
Started
Mar 23rd, 2018
Latest Episode
Apr 12th, 2019
Release Period
Weekly
No. of Episodes
23
Avg. Episode Length
32 minutes
Explicit
No
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