Today I discuss some of my top strategies to consider when you are managing a marketing team. Including why having a diverse range of personalities can benefit your team and how to balance these different styles for optimum working results.

24. What is a Content Track? How to Choose Between Brand, Product & SEO Content. The Difference Between Campaigns & Permanent Content

Jun 9th, 2021 18m 42s

In this episode I talk all things content tracks, what they are and the difference between the 3 types: SEO, Brand & Product. How to identify them and why this is so important when you're creating and curating your content. Mentioned in thi

23. Freelancing Business Models. Where to find Work. Being a Content Writer vs.a Content Strategist

Jun 2nd, 2021 37m 50s

In today's episode I'll share some of the common business models you can choose from as a content marketer. Including pros and cons of being a freelancer or consultant, vs starting your own agency. The difference between being someone who execu

22. Managing a Big Workload as a Content Writer. How I Get Into The Zone, Context Switching & Proofreading Hacks

May 26th, 2021 32m 37s

In this episode I talk about how to work smarter so that you can manage a bigger workload. How to put processes in place that will allow you to focus on what matters, how to get into the zone quickly and some of my go-to brain tricks. As well a

21. Are Content Calendars a Waste of Time? Content Tools & Processes. SEO Tools You Should Be Using

May 19th, 2021 22m 49s

Today I’m sharing tips on how to format a content calendar, tools to use and the reason why most content calendars are a waste of time. I cover visibility practices and why this is often the key to ensuring your content calendar is seen and rec

20. Empathy in Content Means Taking Into Account Your Audience’s Current Context - Joei Chan of 360Learning

Sep 22nd, 2020 41m 25s

Joei Chan is the Director of Content at 360Learning and one of the most creative and strategic content marketers out there. From launching a reality docu-series that followed her first few weeks at the company, to balancing content strategy wit

19. Adjusting Your Social Media & Content Campaigns During COVID-19 With Data Analyst Simon Kemp

May 19th, 2020 47m 57s

If you're struggling to know how to market your business or use social media during the COVID-19 pandemic, today's episode is for you. Speaking with Simon Kemp the CEO and Founder of Kepios, a global digital consultancy and Chief Analyst at Dat

18. Dare to Niche Down - Martha Moger of The Stitch Writer

May 12th, 2020 28m 23s

Martha Moger is a creative freelance copywriter and content writer working with product-based, creative business owners. Through her brand The Stitch Writer, Martha brings together the three pillars of SEO, clear brand values and tone of voice

17. Don’t Think About Creating Content, Think About What Experiences You’re Creating for Your User - Justin Champion of HubSpot Academy

Apr 14th, 2020 45m 4s

Justin Champion joined Hubspot Academy in 2016, as the content professor tasked with creating their, now renowned, Content Marketing Certification Course. In this episode we discuss why creating 250 pages of content for Hubspot Academy was the

16. Content Is Easier When You Know Who You're Delivering To - Marie Shields of Moss Marketing

Apr 7th, 2020 46m 5s

Marie Shields is the owner of Moss Marketing, a business that specialises in offering digital marketing and consumer PR services. In this episode we discuss Marie’s journey into entrepreneurism and the effect of democratization of sales via dig

15. A Framework to Help You Decide What To Blog About

Mar 10th, 2020 18m 27s

This week on Content Makers it’s a solo episode talking about the framework I use when determining whether it’s worth putting time and effort into creating a new piece of blog content. We’re often told by “experts" that showing up and consisten

14. Brands Need More Bravery - Harry Lang of Brand Architects

Feb 26th, 2020 35m 2s

Harry Lang is a Marketing and Brand Consultant who specialises in helping brave brands to build their strategies and become known in industries such as betting, gaming and esports. Harry has worked on multi-channel campaigns for well-known bran

13. SEO Is Really Just About Links & Content - Simon Schnieders, Founder & CEO of Blue Array

Feb 19th, 2020 40m 9s

Simon Schnieders is the Founder & CEO of Blue Array, an agency that does SEO and nothing but SEO. In this episode, we get pretty technical on the elements needed to create a successful SEO strategy in today's world and why a lot of what we're t

12. Markets Are Really Just Frameworks for Conversations to Happen - Adrian Ma, Managing Director of Fanclub PR

Feb 12th, 2020 43m 6s

I first met Adrian Ma at an event, where we shared our mutual passion for organic reach and how content that catches fire can far outperform paid boosts. I knew then that I had to get Adrian on the show, and I’ll be honest, recording this episo

11. There Are Four Brand Models, Which One Are You? - Imogen Roy, Strategy Coach & Content Marketing Consultant

Feb 5th, 2020 44m 32s

Imogen Roy is a Strategy Coach and Content Marketing Consultant working with entrepreneurs, experts and influencers. In this episode we hear from Imogen on what she learned as Community Manager for Eurostar and why customer service should fit u

10. Recording a Podcast Is Easy, It’s the Editorial That Needs Thought

Nov 13th, 2019 16m 56s

If you’re a brand of content creator you might be considering if you should start a podcast. Maybe you’ve had an idea, you’re longing to interview people or, you just think it would be a good way to get your business out there. Even if you’re n

9. The Best Strategists Are Those Knowledgeable in Brand and Digital - Matthew Butler, Digital Planner at BBC Studios

Nov 6th, 2019 35m 41s

Matthew Butler is a Digital Planner for BBC Studios and works on campaigns for shows like BBC Earth and Top Gear, to help bring them to new and wide-reaching audiences. In this episode Matt gives us a look at what the role of planning involves,

8. Want to Understand Good PR? Look at Greta Thunberg - Hayley Smith of Boxed Out PR and Pride London

Oct 30th, 2019 36m 52s

Hayley Smith is someone who inspires forward-thinking PR that looks towards the PR methods that are going to get her clients the biggest reach in today's landscape. As Director of lifestyle agency Boxed Out PR, that specialises in "PR with a pu

7. Brands Want to Partner - When You Find the Story - Drew Collins, Brand Partnerships Director at The Tab

Oct 23rd, 2019 30m 3s

Drew Collins is someone who proves that anything is possible if you just set your ambitions high enough. Starting out in a career in music, which led to a career in media, Drew is now the Brand Partnerships Director at student news site The Tab

6. Be the First, Best or Different - Five Elements of Great Content Strategy

Oct 16th, 2019 17m 26s

Everyone has content ideas. But how to execute them and how to make content work, as a source of brand awareness or lead generation, is a whole other ball game. How do you know where to start? How do you know that what your writing is the right

5. Design Mentality Is Giving a Strong & Lasting Story - Creative Director at The Wern, Hadrien Chatelet

Oct 9th, 2019 34m 32s

In this episode I chat to Hadrien Chatelet, Creative Director at The Wern and champion of entrepreneurs everywhere who have the creativity, but maybe not the tools, to brand their businesses.In it, we discuss Hadrien's background, from being s

4. To Create Good Content You Have to Learn to Stop Getting Distracted - Content Marketing Manager at Eventbrite, Amy Martin

Oct 2nd, 2019 31m 29s

Eventbrite is an intuitive global ticketing platform allowing event organisers of any shape or size to run their events, from fundraisers to festivals. A one-stop shop solution that no doubt, you've already used to manage your own event, or buy

3. Think Beyond the Newsfeed - Director of Growth & Crowdfunding at JustGiving, Danny Denhard

Sep 25th, 2019 52m 27s

In this episode I chat to Danny Denhard, Director of Growth & Crowdfunding at JustGiving, business mentor and mega source of wisdom! Danny has over nineteen years of experience in managing teams, marketing, and product growth, all of which we t

2. When People Feel Familiarity, That's When They'll Engage - Parcel Founder Natalie Raven

Sep 18th, 2019 47m 23s

On this episode of Content Makers, I chat to Natalie Raven the Founder of Parcel, a thoughtful gifting company, on how to create content from behind a brand. We discuss how Parcel started and how Natalie pivoted her target audience by changing

1. Stop Optimising For 1% of Your Audience - Born Social CEO Ben Tyson

Sep 11th, 2019 39m 34s

On the very first episode of Content Makers, I chat to Ben Tyson, the CEO at social media agency Born Social on how they approach social media today. We discuss how Born Social has managed the social media for challenger brands such as Nandos,